Joe Blackburn and Jason Croft

The Lion's Edge

Business EN ↓ 27 episodes

You mastered the current game... but know you're built for more. The Lion's Edge is where elite performers come to sharpen their teeth. Hosted by Joe Blackburn (who led 140+ advisors managing $17B at Merrill Lynch) and Jason Croft (who transforms "unknown experts" into market authorities).Each week, they reveal the raw, unfiltered strategies that help successful professionals:• Break free from the golden handcuffs• Build sustainable wealth without family sacrifice• Recapture their killer instinct• Access opportunities most leaders never seeThis isn't just content. This is your Edge.

Author

Joe Blackburn and Jason Croft

Episodes

Ep2 Picking Your Pride: Why Saying 'No' to the Wrong Clients Can Be Your Strongest Move 11.05.2025 14:47

"If you don't do the work, it isn't gonna work. I promise that." - Joe Blackburn In this tactical episode of The Lion's Edge, Joe and Jason dive deep into one of the most overlooked skills in business: Knowing exactly who NOT to work with. Through a candid discussion about The Lion's selection process, they break down: • Why basic "ROI" is just hygiene - and what really matters • The unexpected tr...

Ep1 Find Your Gusher: Why Most Entrepreneurs Never Hit Their True Potential 06.05.2025 21:49

In this premiere episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft rip open the curtain on what's really holding successful entrepreneurs back from their next level. Joe reveals the exact framework he uses to help business owners scale from 6 to 7-figures without destroying their teams or families in the process. Through real client examples, he breaks down why most entrepren...