The Likeable Expert Podcast

The Heart of the Matter 08.05.2017 5:00 ↓

How does it *feel* to work with you?

How Ample Is Your Sample 24.04.2017 5:34 ↓

Is hiring you too scary?

I Can See Clearly Now 11.04.2017 5:59 ↓

Without demand, nothing happens.

Be More Likeable, Get More Clients 17.03.2017 5:29 ↓

Likeability ... an underappreciated feature of your marketing.

The Benefits of Going Off Script 05.03.2017 5:03 ↓

Why you're invisible to your prospects.

Icemaker, Icemaker, Make Me Some Ice 21.02.2017 4:46 ↓

Are you solving the wrong problem?

Bio-Luminescence 06.02.2017 6:12 ↓

Turn your bio into a marketing document.      

Weather, Or Not? 20.01.2017 5:06 ↓

Is there enough demand for what you sell?

Expert Is, As Expert Does 09.01.2017 5:29 ↓

In business, experts are the people who look like experts.

The Year's At Its End; It's Time To Push Send 22.12.2016 5:24 ↓

Content publishing is your best marketing tool.

Silver Bullet Blues 12.12.2016 5:52 ↓

Three suggestions for more effective writing.

Are You Solving The Wrong Problem? 14.11.2016 6:45 ↓

Why an elevator statement doesn't get you clients.

Are You Making It Hard For Me To Hire You? 01.11.2016 6:12 ↓

How your approach to pricing can be a sales barrier.

Aeration Complication 07.10.2016 7:25 ↓

Why you  may be selling the wrong thing.

Do Your Prospects Trust You? Try This. 23.09.2016 4:19 ↓

How recency and familiarity work together.

Stand-Up, And Be Remembered 09.09.2016 5:32 ↓

Rehearse the words you use to describe your work. 

Is Your Writing Evergreen? I hope not. 19.08.2016 5:30 ↓

Use timely references to make your writing come alive!  

Are You Running on Empty? 07.08.2016 5:15 ↓

Today we talk about positioning.  In short, the way you put your content out into the world (and, by extension, your brand) matters as much as the content itself.

Roomba Has It 22.07.2016 5:42 ↓

Today we talk about emotion - and its power in making your newsletter (and writing in general) more effective as a lead-generating tool.

The Sound of 1,000 Golfers 05.07.2016 5:00 ↓

Today's podcast looks at the power - the tremendous power - of relationship building and its impact on your marketing.  If you're not doing it, you're working way harder than necessary.

Rinse And Repeat 20.06.2016 5:44 ↓

Good morning!  Or afternoon.  Or whenever you happen to be waking up (I don't judge). Today's podcast looks at repetition and why it's such a powerful force in your being remembered.

Are You White House Bound? 03.06.2016 5:27 ↓

Here in the U.S. the presidential race is in full bloom (assuming the definition of "full bloom" (assuming the definition of "full bloom" is, "What the hell is going on?"). Wherever you may stand on the process or the candidates, today's newsletter shines a light on a professional services marketing lesson lurking within.

The Iceman Winith 22.05.2016 5:08 ↓

Spring is here! (Note to Southern Hemisphere-dwelling readers: You can come live with me until November if you like.) And so today's podcast talks about how a spring tradition offers an important lesson in small business and solo professional marketing.

Schmuck-Based Marketing 01.05.2016 4:32 ↓

Today's podcast talks about demand, and the key role it plays in the successful marketing of your business.

Can You Hear Me Now? 15.04.2016 5:39 ↓

Words! They matter. But, like most things that do, they're not all created equally. Today's podcast focuses on the importance - to your marketing - of choosing the right ones.