The Likeable Expert Podcast

Professional service providers like us are in the advice-giving business. So if you want to be hired as one of those people, it's a good idea to offer prospective buyers a "free sample."

If you publish a newsletter, you are well ahead of the game.   Still... there are some simple things you can do to make whatever you send way better.   Today's newsletter shares one secret (shhhhh).

Do you publish a newsletter? Excellent. One thousand bonus points to you. But if that's all you are using your list for,  you are missing out on some other opportunities. 

When it comes to time, we all have an equal amount  (other than Keith Richards, who appears to have more than his fair share). Today's newsletter is about  the small but often significant role time can play in your business.

Yikes. Today's newsletter is kind of long. So if you're in a hurry, the point is simply this:  figure out what you are naturally good at and find a way to turn that into your career. For everyone else, and now that those "super busy" people are gone, there's some good stuff below. And, admittedly, some of the usual time-wasting commentary, too.  

Today's newsletter is about dating. And dancing.  And for those of you who actually care about marketing, the importance of getting things off to a quick start.

Today's newsletter is about  taking time to slow down and find the "spaces between." In my experience, that's where the biggest business leaps forward occur.

Working solo is terrific.  But, all that time spent alone can lead us to concoct false stories from very little evidence.  When that happens, it can throw everything off. Today's newsletter shares three suggestions for avoiding that. (Four, if you count this one: Avoid that!)

Today's newsletter is about AI and how ignoring it is potentially dangerous to your business.

Today's newsletter looks at the inherent benefits of doing work for which  you  are supremely gifted and qualified.

Today's newsletter looks at the difference between working as an employee and working on your own and shares three, dare I say, fabulous, suggestions for making things easier.

In addition to using marketing tactics that reach your particular audience and that you enjoy (or at least don't hate),  it's important to connect with your prospective clients in different ways. Today's newsletter explains (I hope).

This is issue #573, a number that is evenly divisible by  3 . How do I know that? Because when  you  add all the digits together (5 + 7 +  3  = 15; 1 + 5 = 6), the resulting number (6) is. And if that much math has your head spinning,  you definitely do not want to buy the book I reference in today's newsletter.

Audience – who are you trying to reach and where do they hang out – plays an important role in bringing the clients you want.

The rules of working for yourself are different. Often, things that seem obvious are totally wrong. Today's newsletter shares three examples of conventional work wisdom that are way off base.

Today's newsletter is a bit longer than most. But, my hair is a bit shorter than most, so I guess it all evens out. Read on as we talk about why having a "marketing system," if it's the wrong system (for you), can be a waste of time.

I don't know if you were present at the eclipse (it was dark).  But it got me thinking about how  the event, and life as an independent professional, don't have a whole lot in common. Put on your protective glasses and keep reading...

Want more clients? Spend more time making word of mouth work for you. 

Today we talk about water. And automated marketing.  And when you put them together, you get ... Wautomation. Or something. Anyway, the point is, automate your marketing and good things happen.

Routine and predictability can be comforting.  Unfortunately, all the good stuff is in the opposite direction.  Today's newsletter explains why  getting out of your comfort zone is good for your business (and, maybe, your life overall).

Your marketing matters, absolutely. But, when things are not going as you would like, it's not the first place to look. Intrigued? I don't blame you. More down below (less up above).

Today we talk about the difference between just saying you are different and actually being so.

Standing out from the pack is important. A big part of that is how you describe yourself and your work. But...  if you make it too unusual, so that your "explanation" itself requires an explanation,  you'll only confuse the marketplace (and the shoppers within). Today's newsletter explains. I hope.

Today's newsletter is about  trust  and the important (those with high SAT scores might even say consequential)  role it plays in growing your business easily and quickly.

This may be my last newsletter of the year (not sure), in which case, I wish you and yours all the best for the holidays and new year. Today's newsletter looks at relationship marketing.  More specifically, how consistently staying connected to the people you know is the key to making it all work.