The Life-First Solopreneur (formerly The Aspiring Solopreneur)

It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show. There's a reason we follow his work and that’s because he has totally transformed the way we market and sell, with authenticity at its core. Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and...

In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream.  In fact, it's completely within reach, as long as you make it a priority in your business plan.  In this episode, we explore practical ways that we use to weave flexibility and balance into...

The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss! Our guest today, Jordan Tait, coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours. If you want to reclaim your time while earning a great living, list...

Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking. But here’s the thing, we’re not talking about your usual "swap business cards and shake hands" kind of networking. We're sharing our unique take on what really works for us—some strategies and approaches you may not have considered before. Whether you're a seasoned solopreneur or...

Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but it's a game changer for connecting with clients, building your brand, and growing your business. We invited Blair Bryant Nichols on the show to not only discuss how to engage your audience, but also...

Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode. We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers. So, the fact that we got Jay Schwedelson...

Staying busy as a solopreneur is one thing, but being productive is something entirely different! Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)! In this short episode, she and Joe share their favorite hacks that you can't al...

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs.  Co-host of this podcast and founder of LifeStarr, Joe Rondo...

Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value. Solopreneurs can no longer depend on static downloads—the...

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut. We were fans of hers before our interview and became even bigger fans after our chat. Nancy is the author of Using Behav...

We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever.  We all do our background research when we are trying to find a new solution, which always makes us wonder why more solopreneurs aren't implementing this tactic in their own businesses.  In this episode, we have a full conversation abou...

Folks, we’re getting personal. On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the entertainment industry for over 30 years, and while that certainly comes with its glitz and glam, life has thrown its fair share of curveballs his way, from daunting obstacles to downright heartbreaking tragedies. However, in those tough times, he found something extraordinary...

Welcome to our first Sound Bite episode! We decided to add some shorter episodes each week to give you some quick food for thought. This week, we dive into how content marketing has changed over the past decade and what you need to know now as a solopreneur. This is just a quick little chat between those hosts where we shed light on our opinions of the topic of the week. Enjoy!

Ever have a conversation with somebody and leave feeling like you just drank a cup of coffee because their high energy is just so contagious? That recently happened to us during a conversation covering legal and tax pointers for solopreneurs. We know, not always the most upbeat topic, but let us tell you, this chat was so energizing and so informative! We invited Mark Kohler on the show and if you...

We always say that going solo in business doesn’t mean you’re alone. And we can’t stress this point enough. You do not, and should not, carry the weight of an entire business on your shoulders. That’s a lot.  However, it can be hard for people to not want to take everything on themselves, which can leave them feeling trapped and stagnant in their businesses. So how can you overcome this? Well, one...

Have you ever felt like you’re doing everything that professionals tell you to do in your business to make it successful and something just doesn’t feel right or isn’t clicking? For many of us solopreneurs, we start our own businesses to feel more fulfilled in our careers, but what do you do when that isn’t happening? Well, let us ask you this, have you ever considered applying the concept of Huma...

Shut your eyes and think of a stereotypical salesman. If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch. That’s how I always used to think about sales, and frankly, why I was always turned off to that profession. But then, over time, I started meeting people who revolutionized the industry,...

OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan. It’s been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definite...

Alright, you guys. So we actually don't know how this episode is going to go. This could be our best-performing episode to date that people just can't get enough of or it could totally flop! We decided to take a different approach, and instead of interviewing a guest today, or at least a human guest, we thought it would be fun to interview ChatGPT and have it answer questions about solopreneurship...

Are you tired of merely surviving through your daily grind?  You know, you can actually break free from a cycle of boredom or stress and design a life you actually love.  You don’t have to settle for a life by default.  You can actually start thriving now. We invited Nancy Gentle Boudrie on the show to discuss her 4R Method. Using an innovative and cutting-edge approach focused on the science of n...

“I just need to clone myself.” Have you ever had that thought while running your solo business? Us too. What if we told you you could actually have more time to focus on what you love or actually have to do while a skilled professional handles the nitty-gritty details? Oh, and what if we told you it doesn’t have to break the bank? Well, we invited John Meyer on our show to share insider tips, prov...

One of the greatest things about being a solopreneur is that you can design a business around your desired workstyle and actually follow your passions. But here’s the thing. It’s still a business and one that likely needs to support you financially. We have talked to countless financial professionals on this show, and we have yet to come across an interview where we don’t learn something new that...

Is manifestation just a buzzword, or can it truly impact your business growth and personal development? We invited renowned manifestation coach, Dave Conway, on the show to give us an in-depth look at the topic, specifically as it relates to solopreneurs navigating the unique challenges of running a one-person business. We go into the weeds a bit, uncovering insights and strategies that might surp...

When you were a kid and somebody mentioned hypnosis, odds are you imagined somebody swinging a medallion in front of you while saying “you are getting sleepy.” As adults, you may be imagining a show in Vegas where hypnotists have volunteers do ridiculous things in front of an audience. What we don’t often think about, and what we really should know about, is the true science behind hypnosis and ho...

"I’ve tried everything and spent so much on my marketing efforts but nothing is working!" We unfortunately hear this from far too many solopreneurs. It is so frustrating and so incredibly difficult to stand out these days. Just when you think you’re getting the hang of something, an algorithm seems to change and you’re back at the drawing board. What’s a person to do? Well, we recently spoke with...