Rich Cardona

The Leadership Locker

Education EN ↓ 200 episodes

Starting and growing a business is harder than it was to serve in the United States Marines. Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts who are eager to share their knowledge with the veteran entrepreneur and small business owner community. If you are looking for fresh and relevant content that can help you accelerate and assist your transition or your entrepreneurial dreams, this podcast is for you. We cover marketing, negotiating, law, finances, and all the subjects you needed to level up your business and level up YOURSELF. Gues...

Author

Rich Cardona

Episodes

151. How to Price When You Have a New Offer 26.07.2021 13:28

On this episode of The Leadership Locker, Rich gives advice on how to set your prices when breaking into a new market or offering a new product or service. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station brooks@rocketstation.com

150. How to Be a Good Client 23.07.2021 15:05

On this episode of The Leadership Locker, Rich talks about how to be a good client, and how it can help you be a better business owner. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station brooks@rocketstation.com

149. How College Athletes Can Now Monetize Their Brand with Kristi Dosh 21.07.2021 46:16

On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses. Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who f...

148. That Time I Paid for Followers 19.07.2021 14:51

On this episode of The Leadership Locker, Rich talks about the time that he paid for Instagram followers, and why it was a mistake. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station brooks@rocketstation.com

147. How to Land Dream Podcast Guests - Part 2 16.07.2021 27:52

On this episode of The Leadership Locker, Rich discusses some more strategies that he uses to book high-profile guests on the show. ----- Personal Branding | Rich Cardona Media ----- Winning: The Unforgiving Race to Greatness by Tim Grover Shoe Dog: A Memoir by the Creator of Nike by Phil Knight ----- Connect with Rich: Website LinkedIn Instagram Facebook ----- Rocket Station brooks@rocketstation....

146. How to Leave Soul-Destroying Work with Lea Turner 14.07.2021 54:45

“For me, the risk is in how I will feel if I don’t try .” – Lea Turner On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find your niche. Lea Turner is the owner of Lea Turner L...

145. How to Land Dream Podcast Guests 12.07.2021 12:51

On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show. Personal Branding | Rich Cardona Media ----- Rich’s guest invite message The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me) and small business owners. We also love to cover...

144. How to Determine What Success is to You 09.07.2021 12:58

On this episode of The Leadership Locker, Rich talks about the importance of defining your success based off your individual goals. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook

143. How to Use Rejection to Make Millions with Dariush Soudi 07.07.2021 44:23

“People buy people before they buy their products or services.” – Dariush Soudi ----- On this episode of The Leadership Locker, Rich talks with speaker and CEO Dariush Soudi about rejection, resilience and prosperity. Listen in as Rich and Dariush discuss reputation management, effective networking, and the difference between “hunters” and “farmers”. Dariush Soudi is a well sought-after internatio...

142. How Being American Means Having Access 05.07.2021 8:40

On this Independence Day episode of The Leadership Locker, Rich reflects on why he believes that what makes the United States such an exceptional country is the access that it provides. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

141. The Best of The Leadership Locker with Patrick Bet-David 02.07.2021 43:09

“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David On this episode of The Leadership Locker, we take a look back to Rich’s interview with Valuetainment Founder and CEO Patrick Bet-David, where Patrick talked to Rich about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich...

140. Gary Vaynerchuk on Wrestling, Vee Friends & Stepping Back 30.06.2021 41:53

“I don’t like winning. I like the process.” - Gary Vaynerchuk On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets. Gary Vaynerchuk is an entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaura...

139. How to Turn Visualization into Reality with Andy Frisella 28.06.2021 48:13

“If you want to build an empire, it’s one person at a time.” – Andy Frisella On this episode of The Leadership Locker, Rich is joined by entrepreneur, author, and podcast host Andy Frisella. Listen in as Rich and Andy discuss visualization, the struggles of entrepreneurship, self-awareness, self-improvement, and why value is created in the inefficiencies. Andy Frisella is an entrepreneur, bestsell...

138. How to Invest in Yourself When You Have No Money 25.06.2021 4:22

On this episode of The Leadership Locker, Rich discusses steps that you can take to help yourself when you don’t have the money to outsource just yet. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

137. YOU Are the Brand with Mike Kim 23.06.2021 42:01

On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn’t self-indulgent, and why relationships are like rocket ships. Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting....

136. How to Show Up Confidently on Prospect Calls 21.06.2021 8:21

On this episode of The Leadership Locker, Rich talks about how to talk to prospective clients with confidence by actually addressing their problems, rather than just trying to sell yourself to them. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

135. How Content Creation Eliminates People You Can't Serve 18.06.2021 8:01

On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

134. How to Be the Leader You Wish You Had with Stephen Shedletzky 16.06.2021 47:31

“Experiencing fulfillment leads you to it.” – Stephen Shedletzky On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals. Stephen Shedletzky engages with people in meaningful ways so that we connec...

133. How to Tell a Story 14.06.2021 15:48

On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula. Personal Branding | Rich Cardona Media ----- The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall 75 Hard The Subtle Art of Not Giving a F*ck by Mark Manson The Win Without Pitching Manifesto by Blair...

132. How to Determine Where You Need to Elevate 11.06.2021 9:36

On this episode of The Leadership Locker, Rich talks about Identifying the areas of business that you need to improve upon, and why you can’t do better until you know better. Personal Branding | Rich Cardona Media ----- 75 Hard ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

131. How to See Your Spirituality in Your Business with Vaughn Kohler 09.06.2021 40:12

“Everything is life is a battle. This is a battleground, not a playground.” – Vaughn Kohler On this episode of The Leadership Locker, Rich is joined by author and podcast host Vaughn Kohler. Listen in as Rich and Vaughn discuss discovering your spirituality, tapping into your gifts, and some misconceptions about job jumping. Vaughn also shares what traits most successful entrepreneurs have in comm...

130. Why People Don't Know What You Do 07.06.2021 6:13

On this episode of The Leadership Locker, Rich discusses the importance of positioning yourself in a way where you are comprehensively conveying the services that you provide. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

129. Unclear Goals, Unclear Spending 04.06.2021 10:29

On this episode of The Leadership Locker, Rich talks about the importance of defining and understanding your goals, so that you only focus on what will help your business move forward. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

128. How to Avoid Complacency 03.06.2021 10:48

On this episode of The Leadership Locker, Rich talks about how to use continuous self-improvement to avoid becoming complacent. Personal Branding | Rich Cardona Media ----- Connect with Rich: Website LinkedIn Instagram Facebook YouTube

127. Lessons Learned: 2 Years Into Business with Rob Rens and Mike Nemeth 01.06.2021 24:51

On this episode of The Leadership Locker, Rich is joined by entrepreneurs Rob Rens and Mike Nemeth. Listen in as they discuss triumphs, failures, and lessons learned from their first two years in business. Personal Branding | Rich Cardona Media ----- Connect with Rob Rens: Website LinkedIn Facebook Connect with Mike Nemeth: LinkedIn Connect with Rich: Website LinkedIn Instagram Facebook YouTube