The Lead Creative

The creative industry is filled with massive global players, where only a few small agency teams tend to breakthrough. In this episode of The Lead Creative we are joined by the co-founder and Chief Creative Officer (CCO) of Think Creative Africa, Nkgabiseng Motau to talk about the role of leadership and collaboration in building a remarkable agency. She shares some of the important lessons that ca...

Traditional broadcast platforms such as TV and radio continue to be important for content consumption and advertising. In this episode we are joined by Melissa Attree, who is a Marketing and Digital Communications specialist to make sense of how advertising will remain relevant in the advent of on-demand content.  The growth of on-demand content and streaming platforms like Netflix, Showmax, Amazo...

Creating brand stories and content that resonates requires many different perspectives, where harnessing a creative process can lead to concepts win minds and hearts. In this episode of The Lead Creative podcast, we are joined by the former Editor of Destiny Man, a seasoned content creator, strategist, keynote speaker, Kojo Baffoe.  Kojo was also the host of Life with Kojo on KayaFM among many oth...

Diversity, ownership, and transformation in the creative industry can have a positive impact on brand communication and advertising. Veli Ngubane, founding Partner and Chief Creative Officer at Avatar and co-founder of M and N Brands joins us on this episode to talk about their outlook towards building an African owned agency network. Veli talks about the importance of representation in boardrooms...

Authenticity in brand communication and advertising comes up a lot. We unpack what it means in this episode of The Lead Creative podcast with Josephine ‘Jay’ Sebesho, Managing Director and Founder of Janong, a Creative and Digital Agency. Jay joins us in this episode to share how they at Janongview and include authenticity in their work. The Coca-Cola “Share a Coke” campaign comes in our conversat...

The COVID-19 pandemic and subsequent lockdowns have accelerated the adoption of social media and digital usage, both in South Africa and the rest of the world. Digital strategist at Gorilla Creative Media, Zahira Kharsany joins us on this episode to discuss some of her observations on how brands and individuals have been using digital platforms. The increased adoption of e-commerce and online shop...

The best client and agency partnerships lead to the most inspired brand communication work, which also helps brands to win the hearts and minds of more consumers. This is what award-winning work that shows the greatest ROI is made of, along with strong customer insights. But what goes into making these relationships work? Award-winning Executive Creative Director of Pacinamix, Colin Makhubela join...

Some advertising work adds to the noise and interrupts people while other concepts resonate and change minds, Founder and Executive Creative Director of the Make Beautiful Agency, Zwelakhe ‘Zee’ Tshabangu tells us why this is. Their work ethos at Make Beautiful includes a collaborative approach between the agency and clients. The Make Beautiful Agency is celebrating its fifth year in business. In...

Founder and Executive Creative Director of SoulProviders Collective, Sarah-Jane ‘SJ’ Boden talks about some of the strides that the creative industry has made in South Africa. She also talks about the need for transformation, representation, and diversity across brands and the agencies they work with.  Partly citing the Clicks debacle, SJ says some of the issues stem from the fact the people brand...

Senior Marketing and Communications Strategist, Tumi Rabanye joins this episode of The Lead Creative podcast to talk about the role and significance of strategy when the only constant is disruption, where brands have access to more consumer data than ever. Tumi shares many insights about remaining relevant, being more human, and staying on course. As jury chair of the AdFocus awards, Tumi also tal...

In this episode, award-winning brand and advertising strategist turned growth-hacker, Lebogang Mukansi talks about the value of growth hacking. Lebogang mentions brands that have utilized growth hacking for the benefit of customers across the African continent. Some of his examples include Capitec, Safaricom, Equity Bank, and others. Our conversation goes into how different growth hacking is from...

The Lead Creative podcast hosts a series of conversations with great minds in the creative, marketing, and communication industries. These are some of the creative and dynamic people behind some of the leading brands, businesses, organizations, and top ideas that we all love.  Hosted and conceptualized by Mongezi Mtati, the podcast shares insights, analysis, trends, and strategic intelligence.  Fi...