The Lazy CEO Podcast with Jane Lu

In this episode, Jane is joined by Raquel Bouris, founder and creative director of WHO IS ELIJAH. Raquel brings her expertise in branding and marketing to review Props , the world’s first iPhone case with a fully tiltable stand, founded by Vicky. By the end of the episode, you’ll learn: How to stand out in a crowded market. How to leverage social media, UGC, and creators to build trust...

This is a very special episode as it’s the first time a founder has come back to  The Lazy CEO Podcast  with a whole new business! Rachael Wilde joins us again, having first appeared in 2023 to share the launch of  tbh Skincare  and her founder journey. Today, we’re diving into her newest venture,  Bouf , though if you want to hear the full tbh launch story, ch...

Personal Branding Pt 5:  How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand. You will learn How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility H...

Personal Branding Pt 4:  Stop posting content like a fan account. In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency.  You will learn Why content strategy is essential to grow your personal brand The 5 tiers of content and how each step turns posts into a real audience How to start one level at a tim...

Personal Branding Pt 3: Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved...

Personal Branding Pt 2:  Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel. You will learn: Why progress beats perfection when building a brand How...

Personal Branding Pt 1: If you don’t build a personal brand in the next few years, you will get left behind. This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It’s esse...

Do you actually want to change your life this year? Not the “new year, new me” talk that lasts two weeks, but real, tangible change that opens doors, creates opportunities, and puts you in the driver’s seat of your future. This five-part miniseries on building a personal brand in 2026 is hosted by Jane Lu, CEO, Shark Tank investor, and founder of Showpo. Episode Guide Pt 1:...

2026 is here!! It is time to set goals that actually get results. In this episode, Jane shares her  7-step framework  to plan for your future self, build momentum, and finally follow through. You will learn: Why people often shrink their goals before they even name them. How to actually achieve your goals in 2026 through Jane's 7-step framework. The best "Lazy CEO" hack – how to us...

Happy almost New Year’s Eve, Poddy Fam! 🎉 Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026! In this episode, we revisit Roxy - one of Australia’s most influential PR figures, powerhouse entreprene...

Merry Christmas, Poddy Fam! 🎄 Today, we’re revisiting Tammy Hembrow - influencer turned entrepreneur, Forbes cover star, and AFR Young Rich List alum with nearly 17 million Instagram followers. Tammy started with just a $400 investment, grew Tammy Fit  into a 3-million-download wellness app, and launched  Saski , her 8-figure activewear brand worn by the likes of Hailey Biebe...

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking.  They’re focusing on Little Locker , an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and po...

This week on  The Lazy CEO Podcast , Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing. In this episode, you’ll learn: Why millennial-focused b...

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create more of it. Why you have to spend money to make money and how risk directly influences yo...

Aaron Sansoni went from blowing $180,000 in his first year to building an empire worth over $250 million. But this episode isn’t a highlight reel. It’s the raw, unfiltered reality of what it actually takes to build something that lasts. Aaron opens up about the early mistakes: debt, unpaid taxes, failed businesses, and the painful cash flow lessons that shaped his philosophy. In t...

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB) . Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking. This week’s business review focuses on  Muun Skincare , a Korean skincare brand founded...

From hand-folding flyers in an apartment to selling a company for $180M, Frank Greeff has lived the startup journey most founders only dream about. In this episode, Frank shares the story of how he and his brothers built RealBase from scratch - a small signage business that evolved into a tech marketplace connecting real estate agents with all their suppliers. Along the way, they navigat...

This week on  The Lazy CEO Podcast , Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene breaks down 3 tips to make any brand unforgettable. Forget the old influencer playbook - just posting with lifestyle stars won’t cut it anymore. We dive into how founders can team up w...

How do you turn a uni side hustle and a love of shoes into one of Australia’s biggest fashion empires? In this episode, Susannah Khouzame shares how she built Billini, the iconic footwear brand that started in her garage, now stocked at over 500 stockists worldwide and of course the one you probably bought from first, Showpo! With no background in footwear, Susannah taught herself everything...

In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal. Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve...

How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands? In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike. He dives into why...

Life isn’t about ticking boxes - it’s about defining what truly matters. In this episode, Jane sits down with her close friend Jude Batrac to explore 5 lessons for living intentionally. They discuss how to stop living someone else’s vision of success, prioritise what’s important, express feelings, nurture meaningful friendships, and allow yourself to be happy. Jane and Jude...

How do you move past busywork, tackle your biggest business constraints, and actually scale your company? In this episode, Jack Delosa shares exactly how he did it. From starting in business at 17 to building The Entourage into Australia’s largest business coaching agency, Jack has helped clients generate over $1B in annual sales and supports a global network of nearly one million entreprene...

In this month’s  Help My Small Business  episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Bec from  Glow by Becca  get her business back on track after financial setbacks and product losses. As a mum juggling entrepreneurship, Bec faces the challenge of balancing family life while trying to grow her self-tanning brand.   Jane and Anaita...

How do you actually get a buyer’s attention and convince them to put your brand on shelves nationwide?   In this episode, Jordan Mylius shares exactly how he did it. From buying a tanning salon at just 21, to helping Bondi Sands expand into thousands of doors, to launching Hairification, a haircare brand that landed in Coles, Woolworths, and Priceline in under two years and is on track...