The Layover Live

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined again by Digital Media Analyst Grant Stoltz. Grant and Jason discuss what Facebook's recent launch of their "intent to travel" targeting method and how DMOs can use it to maximize their ad dollars.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Jenny Lamb from Google. Jenny and Jason discuss how Google's suite or products are using machine learning and how you can use machine learning to become a more effective marketer.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what marketing automation is, what it does, and how DMOs can use that to make their marketing more effective.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Lead Analytic Solutions Developer, Daniel Westcott. Daniel and Jason discuss the newly announced Mobile Scorecard and Impact Calculator from Google. We delve into how DMOs can use this tool and what a faster mobile experience means to you and your visitors.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by VP of Product Development, Eric Rankin. Eric and Jason switch things up and start off by answering a question from one of our clients around what General Data Protection Regulation (GDPR) is and how it will affect them. Eric then talks about how DMOs can prepare for the compliance deadline of May 2018.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst Tracy LeGault and her security entourage. Tracy and Jason discuss what https is and what Google's recent announcement to flag sites as non-secure means to DMOs and their websites.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Business Intelligence, Paul McLeod. Paul and Jason discuss the explosion of voice search, what that means for DMOs, and how destination marketers can make sure they're optimizing their website content for voice search.

Something is different this week on The Layover Live...This week we're coming to you live from the news room and there's no better person to join us than our very own Emmy award-winning meteorologist Aaron Pickering. Jason and Aaron discuss data visualization and how it not only applies to the weather, but for DMOs as well.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst Samantha Keithly. Samantha and Jason discuss an article from Wordstream about how Facebook's recent changes to their newsfeed algorithm will affect DMOs. They also answer a question from one of our clients about ways to supplement their social traffic.

This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Veronica Williams who is coming to us all the way from North Carolina. Veronica and Jason discuss an article form Target Marketing about how to revamp your email marketing campaigns. They also answer a question from one of our clients about whether or not email marketing is still a viable marketing medium.

This week on The Layover Live we're coming to you live from the Simplevew company retreat! Jason Swick, Vice President of Digital Marketing, is joined by our new Digital Marketing Strategist all the way from Canada, Aaron Nissen. Aaron and Jason discuss an article form Smart Insights about what the top trends in digital marketing in 2018 are and how they can apply to DMOs.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Erin McNamara. Erin and Jason discuss an article form Search Engine Land about the 12 most important SEO metrics. They also answer a question from one of our clients about appropriate lengths of content and how it affects search engine rankings.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Sandee Jordan. Sandee and Jason discuss how VisitScotland has used Stackla and user generated content to help increase awareness and bookings. They also answer a question from one of our friends at R&R Partners about using user generated content on listing detail pages.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Jim Belushi lookalike, Greg Evans. Greg and Jason discuss the hot-button topic of net neutrality and what the recent FCC vote means to consumers, businesses, and DMOs. They also answer a question from one of our viewers about digital marketing platforms in 2018.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Director of Business Intelligence, Paul McLeod. Paul and Jason discuss website links, how they relate to SEO rankings, and when you should use Google Disavow Links tool. They also answer a question from one of our viewers about if you should target your local market using digital marketing.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Senior Director of Account Services, Scott Stanislav. Scott and Jason discuss the new changes Google has made to Google Hotels and explore what that might mean for DMOs now and what that might mean in the future. They also answer a question from one of our viewers about how DMOs can show value their to local par...

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Grant Stoltz. Jason and Grant discuss the new Facebook Local app and explore what implications it might have on DMOs. They also answer a question from one of our viewers about AdWords account structure and what the best practices are.

This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by CRO Rockstar, Michele Barnes, CRO Analyst. Jason and Michele discuss an article from ConversionXL about tracking your A/B test results within Google Analytics. They also answer a question from one of our viewers about testing changes made to their website.

The Layover Live Episode 4 is here! This week, Jason Swick, Director of Digital Marketing, is joined by Sandee Jordan, Director of Content Marketing. Sandee and Jason discuss when you should trim back content on your website and when you should double-down and add more. We also answer a question from one of our clients about average site performance.

We're back for episode three of The Layover Live! This week, Jason Swick, our Director of Digital Marketing, hosts our friend Jenny Lamb, Agency Development Manager from Google, to discuss their new Google Attribution tool and changes happening with attribution modeling. Plus, we answer a question from one of our clients about video advertising!

The Layover Live is back for week two! This week, Jason Swick (Director of Digital Marketing) and Digital Media Analyst Grant Stoltz discuss the recent AdWords update. And as usual, we answer a question from one of our viewers.

We're kicking off The Layover Live, where we discuss the top article from The Layover each week with an exciting episode! Jason Swick (Director of Digital Marketing) and SEO expert Paul McLeod (Director of Business Intelligence) discuss Google's recent "Fred" algorithm update and if it will affect DMOs. Plus, we answer a question from one of our viewers.