Dan Ralphs and Aaron Suttenfield

The Lawn Care CEO

Business EN ↓ 56 episodes

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO. 

Author

Dan Ralphs and Aaron Suttenfield

Category

Business

Latest episode

Jul 10, 2026

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Episodes

Interview with Financal Guru Greg Crabtree 29.04.2025

Send us Fan Mail 🚨 Unlock the Secrets of Business Profitability with Greg Crabtree 🚨 In today’s episode of the Lawn Care CEO Podcast , we sit down with a true industry icon—Greg Crabtree, the author of Simple Numbers, Straight Talk, Big Profits and Simple Numbers 2.0 . If you’re a business owner struggling with your financials or just looking to level up your financial literacy, this conversatio...

From Addict to $5M Commercial Legend 24.04.2025

Send us Fan Mail What does it look like to grow a solid business while working through some of the toughest personal battles? In this episode of the Lawn Care CEO Podcast, we sit down with Brent Moore, owner of Outdoor Living Southeast in Valdosta, Georgia. Brent runs a strong commercial lawn care company now, but his story didn’t start there. He opens up about his past with addiction, the road to...

People are WOW 22.04.2025

Send us Fan Mail What makes someone actually inspiring as a leader? Not just a good manager, not just someone who gets results— but someone people want to follow. In this episode, we’re talking about the heart of the business. The stuff that doesn’t show up on a P&L but determines whether people stick around or check out. We're sharing what we believe makes a leader truly inspiring, how t...

A 500K Profit Turn Around in 1 Year 18.04.2025

Send us Fan Mail This father-son duo is CRUSHING it—and their numbers prove it. In our latest podcast episode, we sat down with John and Bryce Molloy from Molloy Landscape —a dynamic father and son team who's been putting in the work and seeing amazing results. Since joining our coaching program, John’s business has completely transformed— over $500K in profit in just one year , streamlined e...

A Problem Solving Mindset that Works Every Time 16.04.2025

Send us Fan Mail In today’s podcast , we’re talking about a decision-making model that’ll change how you solve problems in your business—especially when you don’t know what’s really going on. It’s borrowed from the way doctors think. They don’t react. They assess, diagnose, and treat based on real data—not guesses. That same mindset can help you stop spinning your wheels and start solving the righ...

New Year, New Coach, New Program 23.01.2025

Send us Fan Mail In this episode of The Lawn Care CEO Podcast , we’re thrilled to introduce you to our new coach, Miranda! 🎉 Miranda is joining us as our third coach, and she’s bringing her elite coaching methodology to help lawn care businesses thrive. With over 100+ business owners coached in both 1:1 and group settings, Miranda has a unique ability to simplify complex systems, making them appr...

Lawn Care Mergers & Acquisitions Explained with Matt Stemmler 27.11.2024

Send us Fan Mail In this episode of The Lawn Care CEO podcast, Matt Stemmler joins us to talk about mergers and acquisitions (M&A) in the lawn care industry. With a background in engineering and finance, Matt brings a unique perspective to helping business owners connect with the right investors. We cover the current state of the lawn care M&A market, the types of deals business owners can...

How a Virtual Assistant transformed our business 13.11.2024

Send us Fan Mail When you’re starting out in business, it often feels like you’re short on time, money, or both.  That's why we're bringing you a little “hack” that changed the game for us in the lawn care industry—hiring a virtual assistant (VA). In this episode, we sit down with our very own VA, Via , who’s been handling the back end of The Lawn Care CEO —everything from admin tasks an...

Should You Buy Another Business? Here’s What to Consider 30.10.2024

Send us Fan Mail In today’s episode, we talk with Jason Dorsey, CEO of Turf Magic, about mergers and acquisitions (M&A) for lawn care businesses. When organic growth slows down, M&A can be a great way to expand. Jason shares how he got into M&A, what to look for when buying a business, and the red flags to avoid. Whether you’re a new business owner or looking to grow, this episode cove...

How to Manage Your Costs and Boost Your Profits for 2025 18.10.2024

Send us Fan Mail In today’s video, we’re getting back to the basics of running a successful business by focusing on costs and profitability. It’s not just about bringing in revenue; you need to know how much it costs to deliver your product or service and ensure that your profits are healthy. Profitability is what allows your business to grow, avoid debt, and stay financially strong. We’ll also ta...

Start Small, Win Big: Lessons from Jonas Olson 25.09.2024

Send us Fan Mail In this episode, we’re joined by Jonas Olson from Turf Badger, who shares his journey of starting and growing his lawn care business. Jonas shares the importance of having a big vision, getting others to believe in it, and showing them how it can be done. We also discuss the 4 main responsibilities of a CEO: setting the vision, building a strong team, managing money, and running g...

How to Overcome CEO Burnout 04.09.2024

Send us Fan Mail In today’s podcast episode, we’re talking about something many CEOs experience but rarely discuss—Chronic CEO Fatigue (CCF). It’s that feeling of being constantly overwhelmed and stressed as a business leader. Sometimes, feeling overwhelmed comes from making your business too complex. It’s not that you can’t handle it, but the more complicated things get, the more stressful they b...

The Importance of Team Culture in Growing Your Business 28.08.2024

Send us Fan Mail In this episode, we sit down with Greg Harris, the founder of Leap Frog Land Care, who shares his inspiring journey from working for someone else to running his own successful company in the green industry. Greg opens up about how he built strong relationships with his former employers and how these connections helped him when he started his own business. We will explore why build...

How Healthy Is Your Lawn Business? 5 Key Areas to Evaluate 09.08.2024

Send us Fan Mail In this podcast episode, we’re going to help you check the health of your business. Think of us as business doctors, and your company as our patient. We’ll look at 5 Key Areas to see if your business is doing well or if it needs some help. What We'll Cover: Leadership: Are you leading your team effectively? Sales/Marketing: How are you bringing in and keeping customers? Team:...

How to Know It's Time to Hire Your First Employee 17.07.2024

Send us Fan Mail Find out the best practices for hiring your first employee, from knowing when to hire to ensuring they are well-equipped to contribute effectively to your business. Hiring the right employee can help take your business to the next level.  🔗 Follow Us! Facebook Instagram Tiktok Youtube

How to hire the right employees for your lawn business? 10.07.2024

Send us Fan Mail In this video, learn how to hire the perfect employees for your lawn care business and improve your overall hiring process! Learn the benefits of slow, committed hiring and how it can make your life easier. Email us at info@ceocoach.biz to get a sample hiring ad that will attract the right candidates!  #HiringTips #BusinessAdvice #LawnCare 🔗 Follow Us! Facebook Instagram Tiktok Y...

Why don't lawn care companies make money? (Part 2) 03.07.2024

Send us Fan Mail There are two halves of making sure that we are profitbable, in today's episode we are going to talk about the expense side of the business.  COGs, overhead and debt, oh my! Join us live at AutoCamp in Cape Cod, MA, for a two-day Bootcamp designed to help you grow your lawn care business. This event, in partnership with Harrell's and Spraye, will provide you with the too...

Coming Soon: Lawn Care CEO in Person Opportunity 28.06.2024

Send us Fan Mail Exciting News! Join us for a two-day Business Building Bootcamp designed to help you grow your lawn business with coaching from The Lawn Care CEO, Spraye, and Harrell's. This event is meant to be a one-stop shop to help you understand what it takes to run or scale a successful fertilization and weed control division. All for free! When: August 22 & 23 Where: AutoCamp, Cap...

Why don't lawn care companies make money? (Part 1) 27.06.2024

Send us Fan Mail The sad truth is that at the end of the year a lot of lawn care companies don't have any money left in the bank.  We at the Lawn Care CEO are on a crusade to end such things.  In this special two-part episode, we discuss the first of two reasons you too may be left cashless at the end of the year. Get our free Pricing Profitable Work Course Here: https://www.lawncareceo.com/p...

The Surprising Fundamentals All Lawn Care Companies Need to Get Right 13.06.2024

Send us Fan Mail No matter what your marketing budget, there are certain marketing fundamentals that we should all be getting right.  They are key activities we should maximize and prioritize above all other marketing expenses.  They work for companies that are just getting started and for companies that are scaling.  Time to put fuel in the rocket ship and take off! 🔗 Follow Us! Facebook Instagr...

How to Think Like a CEO (Cornerstone Podcast) 16.05.2024

Send us Fan Mail A Cornerstone Podcast stands out because it teaches some of the foundational principles that we base all of our other coaching on. If you are going to only listen to one or two of our podcasts, this is definitely one you don't want to miss! Here we give you the overview of all the key things you should think about as a CEO. We have literally helped hundreds of companies scale...

Creating a Culture of Accountability 03.05.2024

Send us Fan Mail Have you ever had someone on your team that was a lovable loser. It might have even been a family member or friend. Someone who you love as a person but who is underperforming as an employee. In this episode, we are going to talk about how you handle that situation and create a culture of accountability. We also give details on how to lead your weekly leadership meetings. F YI, if...

How to Create a Purpose Driven Small Business 16.04.2024

Send us Fan Mail Have you ever felt like your employees are doing as little as possible? In this episode, hear stories of people who are successfully inspiring their staff to give more... including giving up vacation days and coming in on Saturdays! Some of these tactics may even end up inspiring you to work harder. 🔗 Follow Us! Facebook Instagram Tiktok Youtube

Culture Eats Strategy For Breakfast w/ Sam Bradford 09.04.2024

Send us Fan Mail Excited to spend time with Sam Bradford who helped to build the incredible culture of Dutch Bros Coffee in Arizona. In this episode, we discuss how we as leaders can begin to craft a culture that retains employees and makes your business a talent magnet! 🔗 Follow Us! Facebook Instagram Tiktok Youtube

How Do I Start a Fertilization & Weed Control Division this Year? 01.04.2024

Send us Fan Mail Fertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including:  The differences between mowing and fertilization companies,  The potential of diversifying services  The importance of building a strong team. ...

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