The Law Firm Marketing Minute

Did you like this episode? Dislike it? In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the need arises to hire an attorney again. They’ll also be able to tell their friends about you when they have an opportunity to make a referral. The post How to Generate More Repeat Business – LFMM 207 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? It’s pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the top social media platforms, all while staying top-of-mind with your followers. The post One Simple Way to Stand Out on Social Media – LFMM 206 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of […] The post Why It’s Easy to Waste Money on SEO – LFMM 205 appeared fi...

Did you like this episode? Dislike it? New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they’re not always an improvement on what’s already out there. Don’t get caught up chasing the new, shiny marketing idea just because it’s the current […] The post Don’t Chase the Bright...

Did you like this episode? Dislike it? There’s a saying that “The confused mind never buys” and when it comes to hiring an attorney, this is especially true. As a lawyer, you’ve spent years in school and you are extremely knowledgeable about your practice area. However, to potential clients, it can be a bit intimidating and overwhelming to hear all the legalese. […] The post Simplicity Wins – LFMM...

Did you like this episode? Dislike it? The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need for your law firm, and which ones you should begin with. The post Where to Start With Your Internet Presence – LFMM 202 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Referrals are one of the best sources of business, and you’ve definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need to be impressed by what they see: a solid website, social media presence, consistent touch points, etc. Make sure when someone looks you up after […] The post Your Web Presence Matters,...

Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn’t work; and why you should write to your real, human audience instead. Click below to listen to the full episode and see why this is so important. The post Write Your Website Content for Humans, Not SEO Robots – LFMM 200 appeared first on Spotlight Brandin...

Did you like this episode? Dislike it? While you don’t need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute. The post How to Tell When it’s Time for a New Website – LFMM 199 appeared first on Spotlight Branding...

Did you like this episode? Dislike it? When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors’? If not, it’s ok. Listen to this episode of the Law Firm Marketing Minute […] The post Are You Perceived as an Expert? – LFMM 198 appeared fir...

Did you like this episode? Dislike it? There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own […] The post “I Just Opened My Law Firm, Where Should I Start Wit...

Did you like this episode? Dislike it? It’s easy to be consumed with SEO when that’s all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn’t up to par, the last thing you want to do is pay your life savings to […] The post Don’t Get Obsessed With SEO – LFMM 196 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Short answer: Yes. But it’s important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In this episode of the Law Firm Marketing Minute, Daniel explains all the reasons why having a mobile website isn’t just recommended, but vital. The post Do I need a Mobile Website? – LFMM 195 appeared fir...

Did you like this episode? Dislike it? This is a valid question, and you’re probably wondering what benefit you get from giving away valuable information to your website visitors who haven’t become clients yet. On this episode, Danny explains why it’s smart to include some free information for visitors on your law firm website, and how it helps you in the long […] The post “Why Should I Give Infor...

Did you like this episode? Dislike it? We’re heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little catching up to do before we roll into 2018? If not, Danny has a special offer for the first TWO people to take action. Listen to this episode and find out how […] The post Your Fall Marketing Check-In – LFMM 193 appeared first on Spotlight Brand...

Did you like this episode? Dislike it? When you put your valuable time and effort into a blog post, you want to make sure it’s seen by as many people as possible. Click play to find out how you can get the most mileage out of all your blog entries and repurpose them to get even more use out of them. The post How to Get the Most Mileage Out of Your Blog Entries – LFMM 192 appeared first on Spotligh...

Did you like this episode? Dislike it? Blogging shows credibility on your site, making you stand out as an expert before a potential client even contacts you for the first time. In this episode, Daniel explains how frequently you should add a blog post to your website. The post How Often Should I Blog? – LFMM 191 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? You could legitimately be the best lawyer around in your field, but if your past clients can’t remember your name when an opportunity for a referral arrises, you’re missing out on business. Listen to this episode of the Law Firm Marketing Minute to find out how to stay on the minds of your past clients […] The post The Single Best Way to Increase Referrals –...

Did you like this episode? Dislike it? Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field. The post Why You Need a “Giveaway” on Your Website – LFMM 189 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these valuable tips that will help you build a strong and effective social media presence. The post Five Tips for Social Media Marketing Success – LFMM 188 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website’s blog page. Click below to listen, and learn how to establish credibility, provide value to potential clients, and get plenty of mileage out of each post. The post How to Write an Effective Blog Post – LFMM 187 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Twitter has over 328 million active users at the last count. This social media platform is huge and has the potential to showcase your content to an entirely new realm of possible clients. Twitter is different that other social media channels that you may already be familiar with, so listen to Daniel explain some ways you can […] The post How to Build an Audi...

Did you like this episode? Dislike it? Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren’t going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest […] The post How to...

Did you like this episode? Dislike it? First, you have to understand your law firm website’s purpose. In this episode, Marc explains what your website’s goal should actually be, and how to get leads in simple, easy ways you probably haven’t even thought about! The post I Don’t Get Leads from My Website, What Should I Do? – LFMM 184 appeared first on Spotlight Branding .

Did you like this episode? Dislike it? Having the lowest prices may attract customers, but differentiating yourself from your competitors and elevating your services will attract more qualified leads. Don’t focus all your efforts on having the cheapest prices, prevent yourself from becoming a commodity. The post Lawyers, Stop Competing on Price! – LFMM 183 appeared first on Spotlight Branding .