The Law Firm Marketing Minute

Did you like this episode? Dislike it? We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case!

Did you like this episode? Dislike it? Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels.

Did you like this episode? Dislike it? Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround ourselves with a team that compensates for the areas in which we are weak? We discuss on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at the concept of core values and provides some quick tips on how to develop (or revise) yours.

Did you like this episode? Dislike it? Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute! PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey

Did you like this episode? Dislike it? When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate!

Did you like this episode? Dislike it? Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses.

Did you like this episode? Dislike it? With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your marketing. This week, we're giving you some tips to prep and things to watch out for as you plan your marketing strategy for 2023.

Did you like this episode? Dislike it? Content marketing is here to stay, and if you don't jump on board, you risk falling behind the firms that did get on the train. We explain all of the benefits and more on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? Delegating tasks a vendor isn't a "set it and forget it" process. To get the best results, you need to keep a pulse on what's being done. We explain how on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? Deciding to work with a vendor can be scary. You don't want to relinquish control and you aren't sure if someone else will do the job as well as you. We talk about how to fix that on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? This week, we're taking a break from marketing talk and stepping back to reflect on how we view the issues and problems in our life. It's easy to get bogged down in all of the tasks and responsibilities in our lives, but getting that 10,000-foot view and seeing the big picture can change our perspective and rejuvenate us. 

Did you like this episode? Dislike it? Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? If you want to free up time and trust others to handle your firm in the way you want, it starts with having well-documented systems and processes. From there, the momentum builds and impacts every other facet of your firm. We explain how on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach.

Did you like this episode? Dislike it? Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't work like that. This week, we explain why consistency and time provide the best results.

Did you like this episode? Dislike it? Providing great customer service is pay-to-play. However, there are things you can do that can greatly enhance the experience people have while working with your firm that can go a long way towards helping you create more referrals. We talk about what those are on this Thursday Live edition of Law Firm Marketing Minute.