The Law Firm Marketing Minute

Did you like this episode? Dislike it? In this Best Of episode from the archives, Marc talks about consistency and building a strategy that produces results over time instead of a flash-in-the-pan campaign.

Did you like this episode? Dislike it? We're wrapping up our series on marketing tactics with some advice and warnings about playing with your rates. Check it out!

Did you like this episode? Dislike it? Have you gotten a marketing message where the sender made it seem like they had to go out of their way, pull some strings, and otherwise really inconvenience themselves so that YOU could benefit? Yeah, that's not true. We discuss why on today's episode.

Did you like this episode? Dislike it? We've worked some backend settings with our podcast host and only the first 100 people to see this episode will be able to download it!!! What a bunch of BS, right? Yet this marketing tactic is very commonly used. We expose it and let you know when someone might actually be telling the truth on today's episode.

Did you like this episode? Dislike it? AI tools—even beyond ChatGPT—are going to become more and more ingrained in our daily lives. It likely won't replace you, but rather help you win back more time or help you do more work for your clients. Even more, our friends at Lawyer.com are holding a $1 million AI challenge for the best legal AI idea out there. Submit your idea at ai.lawyer.com and p...

Did you like this episode? Dislike it? It's the Best Of LFMM! We're going back in time with Marc Cerniglia and talking about why your email newsletter doesn't need cookie recipes!

Did you like this episode? Dislike it? Emotion is a key marketing tactic, but playing too much into the negative emotions can ultimately backfire - either for your client or for you personally. We discuss on today's episode.

Did you like this episode? Dislike it? It's a big milestone for the Law Firm Marketing Minute today! We're continuing our series on marketing tactics by discussing the relevance of gold, silver, platinum, etc. in pricing models.

Did you like this episode? Dislike it? Our series on marketing tactics continues today with an explanation on why you often see 3 different pricing options for things.

Did you like this episode? Dislike it? We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at .99 cents instead of the nearest whole number.

Did you like this episode? Dislike it? Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing.

Did you like this episode? Dislike it? As we wrap up Mental Health Awareness Month, we wanted to offer one last piece of inspiration to help you take care of yourself. 

Did you like this episode? Dislike it? Is your marketing vendor actually focused on getting you results, or is it a passive-income funnel for the owner to serve their own selfish interests? We discuss on today's episode.

Did you like this episode? Dislike it? Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's the key — you can't approach your marketing the same way you did in the past. We explain on today's episode.

Did you like this episode? Dislike it? We're wrapping up our series on marketing funnels with the bottom. But wait! Just because someone reaches the bottom doesn't mean that their journey is complete. We explain why on today's episode.

Did you like this episode? Dislike it? Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed opportunity here for most firms. Find out what it is in today's episode.

Did you like this episode? Dislike it? Today we're starting a 3-part series on your marketing funnel / your client journey. Today, we're covering what happens at the top of your funnel!

Did you like this episode? Dislike it? Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode!

Did you like this episode? Dislike it? Despite what snooty audiophiles say, you don't need a $500 microphone to produce a quality podcast. John recorded today's episode using the Voice Memo app on his iPhone to prove that the difference between your phone and an actual microphone is negligible. 

Did you like this episode? Dislike it? Still want to play the SEO game but don't have the budget? Try directories! As we heard in yesterday's episode, half of page 1  Google searches are directories, so if you claim and maintain your profile, your chances of increasing your visibility improve!

Did you like this episode? Dislike it? On today's episode, John looks at real-time examples of page 1 rankings results and explains why it's not a worthwhile investment that you should try to compete for.

Did you like this episode? Dislike it? When it comes to how you're selling your services, are you just bragging about what you've done in the past, or are you demonstrating HOW you're going to help your future clients? It's a very important shift and distinction to make, and we explain it all on today's episode.

Did you like this episode? Dislike it? Repeating posts on social isn't lazy, nor will it annoy your audience. It actually provides you with several benefits! We explain why on today's episode.

Did you like this episode? Dislike it? Today, our Social Media Manager Mike Pelletier jumps in the seat to explain why buying your followers and engagement on social media is a big NO NO.

Did you like this episode? Dislike it? Artificial Intelligence will NOT replace humans. Instead, it's going to be a HUGE productivity aid. We explain why on today's episode.