The Law Firm Marketing Minute

Did you like this episode? Dislike it? Strategizing and Planning. What comes first? Does one NEED to go before the other? We have a chicken vs egg type of discussion about this one. Marc does give a great reason why he believes the plan will help create the strategy!  👉Here's what you can expect: What comes first How your law firm can be more effective with its marketing  ☝️ Need help creati...

Did you like this episode? Dislike it? By simply having marketing categories in your marketing plan, you help your marketing efforts immensely! For many law firm owners or legal marketing directors, creating a marketing plan can seem daunting. It does not have to be this way!  👉Here's what you can expect: How marketing categories help your overall efforts The best way to think about marketin...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! If your law firm's marketing plan can answer these four questions, then you are on the right path! Many law firms get their marketing plan wrong, but here's a great way to start! Marc shares his insight on creating a marketing plan. The first thing you need to make sure is that...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! There's this mainstream idea that lawyers are these mean, money-hungry individuals. You can save your law firm's image by using these humanization methods. In this week's episode, Eddie and Smike cover a very important topic: humanizing your law firm! It may seem unneeded,...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Most of us like to picture ourselves as the hero of the story. In the legal line of work, this is not how it is. However, you still play an important role! One of the best ways to humanize your law firm is to understand your role in the story. If you believe that you are the hero here sw...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! As humans, our brains are wired to think of situations in a story structure. Being able to include the story element in your marketing can help a LOT! As we continue this journey of humanizing your law firm, we wanted to make sure to include the element of storytelling. Humans are drawn...

Did you like this episode? Dislike it? Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Video content can be a terrific introductory piece to your law firm in more ways than one! Find out the power behind video content, and how it can be more than just an informational piece! Eddie and Smike dig into this legal marketing hack! 👉Here&a...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Professionalism is expected, but personality is the cherry on top. When it comes to humanizing your law firm, there is definitely a balance that needs to be struck between those two elements. Eddie and Smike discuss this.  👉Here's what you can expect: The difference each plays in h...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Sure, we all know that the line of communication between your firm and the clients is crucial! But just how crucial is it? How can you master it? This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a plethora of insight into effective client communication and...

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Many law firms don't feel comfortable to ask for referrals or reviews from their clients. Using this method, you will not feel uncomfortable anymore! This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. The classic mantra has been to give to receive. We believe in th...

Did you like this episode? Dislike it? Did you like this episode? Dislike it? For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's good energy! This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a quick insight that a lot of law firm owners do not consider: marketing can...

Did you like this episode? Dislike it? Did you like this episode? Dislike it? So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do? This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He told us what the best practice of addressing negative reviews or comments is!  👉Here's what you can expect: The answer to the questio...

Did you like this episode? Dislike it? Client communication is incredibly effective in creating client loyalty.  This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us the best practices law firms should implement on Day One of any new client: setting expectations!   👉Here's what you can expect: The number one thing to create client loyalty How client communication i...

Did you like this episode? Dislike it? The legal world is suffering, heavily, from mental health issues. We wanted to make sure that we highlighted some of the things that have helped us! Please note that we are not trained professionals and we do not claim to be. We are simply sharing our experiences and things that we have been able to use for help. We hope someone in need gets some aid from thi...

Did you like this episode? Dislike it? What is the correlation between mental and physical wellness? How does one affect the other? Eddie and Smike are both on a physical wellness journey, and they share the positive effects it has had on their mental. They also talk about making it work in your busy lifestyle.   👉Here's what you can expect: A little backstory on Eddie's mental health j...

Did you like this episode? Dislike it? In this episode, we discuss one of our favorite mental health books: The Tools by Phil Stutz & Barry Michels. This book gives actionable steps that anyone can take at any point during the day to help them get through almost any situation. Stress. Anxiety. These things can be overcome according to the Tools!  👉Here's what you can expect: A little bit...

Did you like this episode? Dislike it? After Eddie served in the Middle East, he came up with a system to help himself mentally on a daily basis. We call it the Eddie 5X5, but you can call it whatever you'd like. It's a system to help with both macro and micro levels. Eddie explains what it is and how it works.  👉Here's what you can expect: Eddie explains his system for mental well...

Did you like this episode? Dislike it? Mental health is not talked about nearly enough in the legal industry. There's an epidemic occurring as we sit here and listen, but not enough talk is happening. These stats are very scary, especially the last one! This episode will set the table for the entire week where we dive into things that we have personally experienced and seen help us and others...

Did you like this episode? Dislike it? Everything you need for your law firm to be dangerous on social media is talked about in this episode! Take a listen, take some notes, make a plan, and get after it! We have a LOT of experience working with law firms on social media. Time and time again, we find that success and strategy looks a LOT different than what the mainstream media may suggest. 👉Here...

Did you like this episode? Dislike it? We've been talking about social media all week. Now the question is 'What kind of content works best for your law firm on social media'.  There's millions and millions of content being uploaded to each platform every day! How can you create the most influential content for your law firm's audience? 👉Here's what you can expect: W...

Did you like this episode? Dislike it? It all comes back to the reason for why you're on social media. If you want to get more bookings, then you may be disappointed more often than not!  We have helped so many law firms realize that social media works as the perfect nurturing tool. It can help educate your potential clients and humanize your firm before the consultation even occurs! 👉Here&a...

Did you like this episode? Dislike it? Don't have enough time to create a consistent stream of social media content? The Art of Content Multiplication can help. This process will save your firm time and creative energy! We are doing it as we speak! It is a very cool concept that works like a charm. 👉Here's what you can expect: How to create more content with less time Ideas for your fir...

Did you like this episode? Dislike it? Getting a lot of engagement on social media is possible for law firms, but it does not deem your efforts there successful or unsuccessful. Eddie & Smike talk about the social media diet. How do you get down to the core purpose of your law firm's social media? 👉Here's what you can expect: Mainstream expectations vs reality What the actual purpos...

Did you like this episode? Dislike it? It's been the week for legal marketing content! Enjoy the entire episode! Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: High & Low Thresholds How starting with an offer can HURT your marketing The way content creates your best sal...

Did you like this episode? Dislike it? We keep talking about content, and for good reason! It does wonders! Content can keep you top of mind, it can help build trust, it can help build credibility, and it just looks great for your business. 👉Here's what you can expect: How does content do wonders? The threshold crushers! Get a better sense of exactly what content does ☝️ One of our best free...