Spotlight Marketing + Branding

The Law Firm Marketing Minute

The best podcast for law firm owners looking to grow their firms.  We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.  If you get any value out of today's episode, we simply ask that you share it with a friend! Thanks for listening! 

Author

Spotlight Marketing + Branding

Category

Business

Podcast website

spotlightbranding.com

Latest episode

Jul 10, 2026

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Episodes

The Best Way to Drive Up Success 23.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Unlock the Secret to Law Firm Success: Purpose-Driven Marketing We explore how purpose is at the core of every successful law firm. Host Smike dives into the importance of understanding what drives you and how that passion translates into more authentic and impactful marketing. Discover...

Farming vs Hunting: The Best Way That Law Firms Handle Leads 22.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Are You Hunting or Farming? How Law Firms Should Really Handle Their Leads we dive into the age-old debate of Farming vs. Hunting when it comes to managing leads for law firms. Host John Hinson explains the difference between chasing new leads and nurturing the ones you already have. Lea...

The Best Way To Uplift Your Law Firm's Marketing 21.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Discover the Simple Strategy to Elevate Your Law Firm’s Marketing We explore how content marketing is the secret ingredient to enhancing your law firm’s existing marketing efforts. Join us as we discuss why content, like blogs, videos, and FAQs, is critical to uplifting your law firm’s w...

How AI Helps Small Law Firms Swim with the Big Fish feat. John Newton 18.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Leveling the Playing Field: How AI Empowers Small Law Firms In this insightful episode, we talk with John Newton, Head of Technology at Ontro.ai, about how AI is leveling the playing field for small law firms. Discover how AI tools are empowering solo and small firms to compete with bigg...

How AI Is More Important To Lawyers 17.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! How AI is Revolutionizing the Legal Industry with John Newton of Ontro.ai In this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal profession in ways many lawyers haven't yet realized....

AI Like You've Never Seen It Before 16.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! What can we expect AI to do in the future? In this episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore the exciting world of multi-AI systems. Ever wondered how different AIs can collaborate under a "manager AI" to make complex tasks feel seamless?...

AI is More Advanced Than You Think – Is Your Law Firm Ready? 15.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! The AI Advancements the Public Doesn't Know About AI technology is lightyears ahead of what’s being publicly discussed, but most law firms are still only scratching the surface of its potential. In this episode, John Newton , head of technology and marketing at Ontro. AI , pulls bac...

System Update: Why Law Firms Must Embrace AI Now 14.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Law Firm Ready for the AI Revolution? Is your law firm keeping up with the rapid advancements in AI technology ? In this episode, John Newton , head of technology and marketing at Ontro. AI , explains why adopting AI is no longer optional—it’s essential for staying competitive. H...

Lights, Camera, Clients: YouTube for Law Firms feat. Jeff Hampton 11.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Would your law firm benefit from YouTube? Let's find out! Are you wondering if YouTube could be a game-changer for your law firm’s marketing strategy ? In this episode, Jeff Hampton , attorney and YouTube expert, breaks down how creating consistent video content can drive law firm g...

Sales Cycles and Content Strategy: The Connection Many Law Firms Miss 10.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Law Firm’s Content Strategy Out of Sync? Ever wonder why some law firms convert leads faster than others? The answer might be in their sales cycle . In this episode, attorney and YouTube expert Jeff Hampton explains how understanding your law firm’s sales cycle—whether fast-paced...

Is There a Shortcut to YouTube Success? 09.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Does YouTube Success Come Easy for Lawyers? You’ve heard the stories of creators blowing up on YouTube, but is there really a shortcut to success? In this episode, Jeff Hampton , attorney and YouTube expert, shares the truth behind what it takes to build a thriving YouTube channel for yo...

The Beginner's Blueprint for YouTube 08.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! What does YouTube offer for law firm growth? Think YouTube is just for viral videos? Think again. In this episode, Jeff Hampton, lawyer and YouTube expert, dives into a proven blueprint designed specifically for lawyers to use YouTube to attract more clients. We’ll walk you through how t...

Mastering YouTube as a Busy Lawyer: an Overview 07.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Can You Leverage YouTube to Build Trust? Curious how YouTube could boost your law firm’s growth? In this episode, we’re joined by Jeff Hampton , a lawyer and YouTube expert, to discuss the benefits of using longform video content to build trust and attract potential clients. Jeff shares...

A Month's Worth of Social Media Video Content: Step By Step 04.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Can AI Help You Plan a Month of Social Media Posts? Ever feel overwhelmed by creating enough social media content for your law firm? In this episode, we’re diving into how AI tools like ChatGPT can help you plan and generate a month’s worth of video content . From brainstorming topics to...

Streamlining Your Legal Blogs: Step by Step 03.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Law Firm’s Blog Process Slowing You Down? Feel like creating blog posts for your law firm takes way too much time? In this episode, we’re breaking down how to streamline your legal blog process, step by step. From using AI tools to generate ideas and drafts, to fine-tuning conten...

This is Making SEO Obsolete for Law Firms 02.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Law Firm’s SEO Strategy Getting Left Behind? Have you noticed how search results are changing lately? With AI and Google’s new Search Generative Experience (SGE) , the way people search for answers is shifting fast. If your law firm is still banking on traditional SEO to drive cl...

Keeping Your Law Firm's Lights On Thru Social Media 01.10.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Does Your Law Firm’s Social Media Prove You’re Open for Business? When was the last time your law firm posted on social media? If it’s been a while, clients might be wondering if you’re even still in business. In this episode, we’re diving into why consistent content is the key to keepin...

Tips For Building a Priceless Community on Social Media 30.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Law Firm Ready to Build a Loyal Community? Does your law firm have the capacity to turn followers into a thriving community on social media? In this episode, we’ll explore how your firm can leverage authentic engagement and consistent interaction to build long-term relationships....

Is Your Law Firm Invisible? Why Staying Top of Mind Matters feat. Sarah Henneman 27.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Are You Sure Your Law Firm Is Staying Visible? Are you confident your clients remember your law firm? Is your brand still top of mind for potential referrals? In this episode, we’re breaking down the power of consistent touchpoints —those crucial moments when your audience interacts with...

Intimate Marketing is Key for Your Law Firm 26.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Are You Building Personal Connections with Your Marketing? Have you ever thought about how personal connections can make or break your law firm’s marketing? In this episode, we’re talking all about intimate marketing —the kind that focuses on building close, real relationships with your...

Why Your Favorite Brands Trust This Marketing Strategy 25.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Your small law firm isn't a big brand, but it can market like one! Ever wonder why your favorite brands invest so heavily in certain marketing strategies ? It’s simple: they work. In this episode, we explore the proven marketing tactics that big brands trust to build awareness, main...

Content Makes Your Law Firm Exist 24.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Without content, does your law firm even exist? Is your law firm putting out enough content to stay top-of-mind for potential clients? In a world where consistent visibility is key, are you posting frequently enough to cut through the noise? We dive into why content consistency isn’t jus...

How Your Law Firm’s Brand Could Be Failing You 23.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Law Firm’s Brand More Than Just a Logo? Does your law firm’s brand go beyond just a logo? Are you sending the right message to attract your ideal clients? In this episode, we tackle the most important questions law firms need to ask when it comes to branding. We’ll explore how yo...

4 Legal Marketing Myths Holding Your Firm Back feat. Jana Eatman 20.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Are You Falling for These Legal Marketing Myths? In this episode, we break down some of the biggest myths surrounding legal marketing today. Do you think email marketing is dead or that keyword stuffing will boost your website’s SEO? Think again. We explore why consistent client engageme...

Your Legal Blogs Could Be Turning People Away! 19.09.2024

Did you like this episode? Dislike it? 🎙Listen on Spotify , Apple Podcasts , or wherever you get your podcasts! Is Your Blog Helping Clients or Pushing Them Away? In this episode, we discuss the dangers of keyword stuffing and why writing blogs purely for SEO purposes is a terrible idea. Is your blog loaded with irrelevant keywords but lacking real answers for potential clients? We dive into how t...

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