The Law Firm Marketing Minute

Did you like this episode? Dislike it? We get it - you're analytical, cautious, discerning. You want to make sure you make the right decision the first time. The problem is that marketing goes a lot faster than your decision-making is used to. We explore ways to make it work on today's episode. 

Did you like this episode? Dislike it? It's Mental Health Awareness Month, and we're here to encourage you along the way if you're dealing with something. 

Did you like this episode? Dislike it? Today we're asking why you're so hesitant to engage with marketers. (We kinda know why...), but we're here to chat about it.

Did you like this episode? Dislike it? May is Mental Health Awareness Month, so how are you doing? We chat about it on today's episode.

Did you like this episode? Dislike it? The world is changing faster than ever, and if you choose to remain stuck in your ways, you risk losing your business. We explain why on today's episode.

Did you like this episode? Dislike it? What kinds of decisions would the owner of a $5 or $10 million firm make? We ponder that question and why it's an important mindset shift on today's episode.

Did you like this episode? Dislike it? Today we're continuing our discussion on CRM platforms by explaining our internal setup and how that can help you generate informative marketing data.

Did you like this episode? Dislike it? This week we're in New York for a conference hosted by Zoho, our CRM platform. Today, we're talking about why it's so important to maximize this software for your firm. 

Did you like this episode? Dislike it? You're spending the majority of your marketing budget on Google, and for what? To get constantly price-shopped? There's more business waiting (that's also more cost-effective), and we discuss on today's episode.

Did you like this episode? Dislike it? Are you a digital firm or do you still have a brick-and-mortar location? Does it matter? Will it change? We discuss the possibilities on today's episode.

Did you like this episode? Dislike it? We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode.

Did you like this episode? Dislike it? Not all leads will be qualified, but you can still get value from them! We discuss what to do with junk or unqualified leads on today's episode.

Did you like this episode? Dislike it? This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out what they are on this week's episode.

Did you like this episode? Dislike it? A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think branding is all about, and it's pretty dumb. We explain why it has to be different for your small firm on this week's Law Firm Marketing Minute.

Did you like this episode? Dislike it? You don't know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This is about what you *think* you know about marketing based on the cursory research you've done. This week's episode lays it all out.

Did you like this episode? Dislike it? Whether you're concerned about an economic downturn or just worried about constantly losing to your competitors, there are more cost effective (and generally effective) ways around it. We discuss on this week's Law Firm Marketing Minute. Don't forget to take our listener survet at www.spotlightbranding.com/podsurvey

Did you like this episode? Dislike it? Spotlight Branding CEO Marc Cerniglia sat down with marketing guru Gary Vaynerchuk to talk social media strategy, content volume, and why you should raise your rates to get the growth you want.

Did you like this episode? Dislike it? You actually don't need to have dedicated SEO work. If your marketing strategy is founded on content, you'll naturally reap the SEO benefits that come with it. We explain how on this week's Law Firm Marketing Minute. PS - Don't forget to take our listener survey at spotlightbranding.com/podsurvey

Did you like this episode? Dislike it? Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We're uncovering why law firms want to be more profitable and how you can use your marketing to make that happen. Download your copy at www.spotlightbranding.com/trends23 Take our podcast listener survey at www.spotlightbranding.com/podsurvey

Did you like this episode? Dislike it? We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG.  But you know what's right? Taking our podcast listener survey: www.spotlightbranding.com/podsurvey

Did you like this episode? Dislike it? Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. PS - Please take our listener survey at www.spotli...

Did you like this episode? Dislike it? Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey

Did you like this episode? Dislike it? There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing Minute, we take a dive into these platforms and see what they're really like. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey

Did you like this episode? Dislike it? Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute