The Law Firm Marketing Minute

Did you like this episode? Dislike it? Watch this episode of LFMM to learn the difference between printed newsletters and email newsletters and how they both can help your firm!

Did you like this episode? Dislike it? We know you want data to calculate ROI for your newsletter. On today's episode, we explain the key email metrics, what they mean, and how they translate into ROI.

Did you like this episode? Dislike it? Believe it or not, there's a TON of value to be found in how you utilize the subject line for your newsletters. On today's episode, we share one of our biggest secret weapons with you in how we execute our newsletter strategy.

Did you like this episode? Dislike it? How much content should you try to pack into your email newsletters? Should you try to find other articles or a recipe to fill the space? We discuss on today's episode!

Did you like this episode? Dislike it? It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to design your newsletter to keep readers engaged.

Did you like this episode? Dislike it? Lawyers are realizing more and more the importance of blogging. But, should you write your own, or is it okay to get some help? Listen in to find out!

Did you like this episode? Dislike it? AI writer tools like QuillBot or ChatGPT can be great research and productivity tools for your blog writing, but should those tools be 100% responsible for your content? We discuss on today's episode.

Did you like this episode? Dislike it? Who should your blog articles *actually* be written for? Many lawyers think that their articles need to be sophisticated and technical so that other lawyers see how smart they are. But what about your actual audience? We discuss on today's episode.

Did you like this episode? Dislike it? Long form or short form? That is the question. Today, Blog Week continues with a discussion on how long your articles should actually be, and we weight the pros and cons of a longer versus shorter article.

Did you like this episode? Dislike it? This week is all about blogging. To start, we're covering what you should (and definitely should NOT) be writing about in your blogs.

Did you like this episode? Dislike it? Tune in to this episode of LFMM to see why SEO might be irrelevant for your law firm website.

Did you like this episode? Dislike it? Make your website work for you! Having a lead magnet is an easy way to generate more leads through your website without waiting on people to book a consultation. We share some tips and ideas for your own lead magnets on today's episode.

Did you like this episode? Dislike it? When it comes to hosting your website, you get what you pay for...especially when it comes to back-end maintenance and security from a hack. We explain on today's episode.

Did you like this episode? Dislike it? Website Week continues where we highlight some very important questions you need to ask your web developer before you decide to work with them. Don't get burned!

Did you like this episode? Dislike it? We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off with your website. Today, we're explaining why taking the DIY route for your website isn't the best strategy.

Did you like this episode? Dislike it? In this Best Of episode, Danny Decker shares what he learned at Dan Kennedy's superconference, specifically how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don’t “search” for a service provider if they have a better option.

Did you like this episode? Dislike it? The rules of marketing have changed over the last few years, and the way you build trust with your audience is different as well. We explain how and what you need to do on today's episode.

Did you like this episode? Dislike it? Did you know hosting an event can be a great way to generate leads AND demonstrate your expertise? We're sharing stories of two clients who do this very well and how you can do it for yourself.

Did you like this episode? Dislike it? It's going to happen sooner or later - a disgruntled client will leave a bad review. How do you handle it? We explain how on today's episode.

Did you like this episode? Dislike it? On today's episode, we're talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you can see results.

Did you like this episode? Dislike it? In this Best Of episode, we hear from Danny Decker about how even if you are the best lawyer around in your field, if your past clients can’t remember your name when an opportunity for a referral arises, you’re missing out on business.

Did you like this episode? Dislike it? Today, we're talking about A/B testing and why many marketers usually end up doing this wrong. The key - test ONE thing at a time and then quickly move on to the next one.

Did you like this episode? Dislike it? It's a common question we get asked: How much of my firm's revenue should go to my marketing budget? The answer: It depends! But we explain what to look at in today's episode.

Did you like this episode? Dislike it? Most lawyers never feel like they have enough time to do all the things they need to do. Alternatively, what if you're just trying to do too much with the time you have? Reframe how you see time and make the adjustments you need to maximize the time you have!

Did you like this episode? Dislike it? Today on Law Firm Marketing Minute we're alerting you to a scam that's making the rounds on websites and explaining what to do if you receive a message from this scammer.