The Law Firm Marketing Minute

Did you like this episode? Dislike it? This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why branding actually matters for small firms.

Did you like this episode? Dislike it? This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why most lawyers aren't as good at referrals as they think they are.

Did you like this episode? Dislike it? This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why SEO isn't all it's cracked up to be.

Did you like this episode? Dislike it? Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and today's episode is for you.

Did you like this episode? Dislike it? Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on today's episode.

Did you like this episode? Dislike it? While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on today's episode!

Did you like this episode? Dislike it? Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode!

Did you like this episode? Dislike it? As we wrap up our series on Google Analytics, we explain some of the data and information you can learn from the reports section of GA.

Did you like this episode? Dislike it? In this episode, we explain what the bounce rate is inside Google Analytics.

Did you like this episode? Dislike it? In this episode, we explain what average session duration does (and does not) tell you inside Google Analytics.

Did you like this episode? Dislike it? This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the difference between users and sessions (and views)!

Did you like this episode? Dislike it? So many lawyers get caught up in constantly trying to generate more leads that they leave a TON of business on the table because they fail to continue marketing to the people who are already in their system. We explain what to do in today's episode.

Did you like this episode? Dislike it? You use PDFs a lot in your firm, right? Here are a couple of tips to make them better!

Did you like this episode? Dislike it? If something happened to you, would your firm continue to run without a hitch? We explain the simple way to ensure that happens on today's episode.

Did you like this episode? Dislike it? Your social media strategy is like a recipe. We're giving you the ingredients on today's episode!

Did you like this episode? Dislike it? Should you focus on your favorite social media platform, or have a presence on multiple? We answer this question on today's episode.

Did you like this episode? Dislike it? On today's episode, Spotlight Branding Account Manager Fanny Cohen talks about how to gauge social media success and what metrics to look for.

Did you like this episode? Dislike it? On today's episode, Spotlight Branding Account Manager Fanny Cohen explains how often your firm should be posting and if there's ever a situation where you could annoy your audience.

Did you like this episode? Dislike it? This week we're hearing from Fanny Cohen, one of our amazing Account Managers here at Spotlight Branding, to tell us all about social media. Today, she explains what your firm should be posting.

Did you like this episode? Dislike it? Having an educational workshop/webinar can be a HUGE conversion tool for your firm. We explain how to make it happen on today's episode.

Did you like this episode? Dislike it? It can seem like a daunting task to start learning about AI. We point you in the right direction on today's episode.

Did you like this episode? Dislike it? AI isn't likely going to eliminate millions of jobs. Instead, it will make millions of jobs more efficient. We explain on today's episode.

Did you like this episode? Dislike it? If you slept on AI last year, you NEED to get with it this year. Make a commitment to learning about it and the ways it can help your firm, or you could get left behind.

Did you like this episode? Dislike it? Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute!

Did you like this episode? Dislike it? Believe it or not, people rarely read every single word in your blog. They consume it in a unique way. Spotlight Branding copywriter Eddie Dzialo explains what it looks like.