The Law Firm Growth Professor Podcast

In this episode of The Law Firm Growth Professor podcast, I tackle a topic most attorneys overlook when hiring SEO agencies: the contract.  A bad contract can lock you into long-term agreements with no escape clause, vague KPIs, and unfair kill fees—leaving you frustrated and payingfor results that never materialize. 📲 Get The Support Your Law Firm Needs:https://www.thelawfirmgrowthprofessor.com/...

 In this episode of The Law Firm Growth Professor podcast, I dive into a topic that many attorneys overlook: Online Reputation Management (ORM). You can spend thousands on SEO, but if your reviews are negative or inaccurate, your firm’s reputation—and growth—will suffer. I share why monitoring your reviews is critical, how often you should check them, and why outsourcing ORM to your SEO agency isn...

In this episode of The Law Firm Growth Professor podcast, I break down SEO for attorneys in a way that cuts through the jargon and focuses on what truly matters.  You don’t need to memorize thousands of Google signals or speak in acronym-heavy tech language to make SEO work for your firm. What you do need is clarity on your KPIs and a high-level understanding of how SEO impacts your bottom line....

In this episode of The Law Firm Growth Professor podcast, I tackle one of the most misunderstood topics in law firm marketing: SEO.  I share why SEO is essential for growth and how I’ve used it to help scale my firm from a spare bedroom with just a laptop and cellphone to a 10,000-square-foot headquarters generating over $10 million annually. I break down the truth about SEO metrics—why clicks, li...

In this episode, I take a break from all the AI buzz and get back to one of the most underrated, old-school strategies that still crushes it today: A/B testing. If you think you know what works in your law firm’s marketing - what headline grabs, what colors convert, what copy convinces -think again.  I’ve seen sleek, high-budget campaigns tank…while a plain-text email from an intern breaks records...

Welcome back to "The Law Firm Growth Professor" podcast! For those of you joining for the first time, I break down the strategies and insights that help law firms scale efficiently and profitably. In this episode, I share one of the key secrets behind growing my law firm from a humble beginning with just a laptop, a cellphone, and a spare bedroom in my house to generating over $10 millio...

In this episode, I talk about how Google’s AI Overviews have changed the SEO landscape and what law firms can do to stay visible.  When AI pulls answers from across the web, it’s more important than ever to build authority so your content gets cited. I explain how to track AI citations, understand impressions vs. actions, and why creating helpful, evergreen content is key.  📲 Get The Support Your...

In this episode, I tackle one of the most important and most misunderstood aspects of law firm branding: how to make your brand personal without crossing ethical or professional lines. Too many lawyers hide behind logos, taglines, and tradition, afraid that showing personality means breaking decorum. But here’s the truth: your brand is more than your name or your website - it’s you. Your story, yo...

In this episode, I zoom way out to look at the bigger picture - how far we’ve come as humans, and how fast technology has changed the way we think, work, and connect. From the discovery of fire to the invention of the Internet (which, if humanity were one year old, we’ve only had for about ninety seconds), I break down what this lightning-fast evolution means for your law firm’s marketing. 📲 Get...

In this episode, I dig deep into one of the most important but least glamorous sides of law firm marketing: organic SEO. It’s not fast, it’s not flashy, and it definitely isn’t easy. However, it is the only kind of growth that truly lasts. I share why black-hat SEO is the digital version of cutting corners in court and how it might get you a quick win, but it’ll destroy your credibility in the lon...

In this episode, I dig into one of the most misunderstood concepts in SEO: EEAT, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Most law firms chase quick hacks and short-term SEO tricks, but EEAT is the real foundation of lasting success on Google and it can’t be bought, gamed, or faked. I explain why EEAT matters more than almost any other metric, how Google meas...

 In this episode, I tackle one of the most frustrating truths about digital marketing: the future is unpredictable.  Google has over fourteen thousand ranking signals, AI is rewriting the playbook overnight, and every new update feels like aiming at a moving target you can’t even see.  No wonder most law firms are scrambling to keep up. But here’s the secret: you don’t need to hit every target.  Y...

In this episode, I dig into one of the biggest frustrations in digital marketing: the fact that no one really knows what’s coming next.  Google has more than fourteen thousand ranking signals, AI tools are rewriting the playbook overnight, and every algorithm update feels like a moving target.  No wonder so many law firms are scrambling. But here’s the truth: you don’t need to chase every signal o...

In this episode, I wrap up my three-part series on digital marketing agencies with the toughest question of all: What if the problem isn’t your agency… what if it’s you? It’s never fun to look in the mirror and ask, “Am I standing in the way of my own firm’s growth?” But sometimes, even when an agency is hitting the KPIs, showing the receipts, and doing everything they promised, your marketing sti...

Is your marketing agency really doing it right?  In this episode, I dive deep into what separates a good agency from one that’s just burning through your budget. I share the exact traits to look for such as how they handle mistakes, whether they challenge your ideas, and how they collaborate with you to build long-term success.  I also reveal the red flags that should make you pause and reconsider...

In this episode, I kick off a three-part series on digital marketing agencies with the question most lawyers are afraid to ask: Is my agency ripping me off? I break down the red flags that too many attorneys miss. From agencies hiding behind vanity metrics like clicks and likes, to those promising guaranteed rankings on Google, to firms that simply do not understand the strict ethical rules that g...

In this episode, I dive into one of the most common and most misunderstood questions I get from attorneys: Is your branding actually helping your firm, or is it quietly holding you back? For centuries, lawyers were locked into stale, partner-name-only branding. Even after the ABA relaxed its rules, many states clung to tradition, forcing firms into long, forgettable names that carried more weight...

In this episode, I tackle one of the most overlooked questions in law firm marketing: Is your brand really creating a connection? Branding isn’t just about a logo, a tagline, or a polished website. It’s about making your story resonate with the people you want to serve. And here’s the truth: if your brand doesn’t feel personal, it’s forgettable. I share my own journey from a kid sketching inventio...

In this episode, I dive into one of the most common questions I get from attorneys: “Which social media platforms should I be using to promote my law firm?” And my answer? It depends. I know, I know. As attorneys, we know that sometimes answers cannot be clear-cut. However, we all hate hearing "it depends". But the truth is, your ideal clients aren’t all hanging out in the same digital s...

In this episode, I get real about what it actually takes to grow a law firm from the ground up, through the setbacks, and into long-term success. If you’re looking for quick wins or overnight results, this isn’t the episode for you. But if you’re ready to build something meaningful, sustainable, and profitable, then let’s talk. I share the mindset shifts, goal-setting strategies, and marketing pri...

In this episode of The Law Firm Growth Professor Podcast, I’m taking on one of the most overused and least understood pieces of advice in marketing: show, don’t tell.  If you’ve been throwing money into ads, rewriting your website for the tenth time, and still hearing crickets, the problem may not be what you’re doing - it’s how you’re doing it. I break down the real meaning of “show, don’t tell”...

In this episode of The Law Firm Growth Professor Podcast, I’m taking a stand against the single most common branding mistake law firms make: being beige.  I don’t just mean your website color palette (though that matters too). I’m talking about the kind of bland, inoffensive, personality-free content and branding that says absolutely nothing about who you are or why clients should choose you. I sh...

In this episode of The Law Firm Growth Professor Podcast, I’m pulling back the curtain on a mistake I see far too many law firms make and one I’ve made myself in the past: relying on content that looks polished but completely misses the mark. I talk about why even the best SEO in the world can’t save content that doesn’t connect, and how to fix it. Whether you’re writing your own blog posts or out...

In this episode, I tackle a question I hear all the time: “If SEO is so important, why are you always so skeptical about it?”  I get it - SEO can feel like a black box, full of promises and very few guarantees.  But here’s the truth: I do believe in SEO. I just don’t believe in the hype, the hacks, or the hollow promises. Join me as I break down the real value of SEO for law firms, why it’s still...

In this explosive episode of The Law Firm Growth Professor Podcast, I unpack a recent internal document leak from Google that reveals the search engine’s true ranking priorities - and what it actually takes to get your law firm noticed online. Spoiler: It's not about chasing perfection or stuffing keywords. Drawing on ancient Greek philosophy and modern SEO science, I explains why writing for...