The LandTrust Podcast

How do hunting and outdoor brands advertise when Big Tech says “no”? In this episode of The LandTrust Podcast, Nick De Castro sits down with Brian Aitken, founder & CEO of Topple, to explore how outdoor and firearms brands are finding new ways to reach their audiences despite heavy restrictions from platforms like Google and Meta. Brian shares his journey from Madison Avenue to building a free...

In this episode of LandTrust’s Landowner Spotlight Series, host Nic De Castro sits down with Latham Schwarz, a second-generation rancher from Western Kansas. Latham recently listed his family’s 7,300-acre Schwartz Ranch on LandTrust, opening access to an incredible mix of habitats—from rolling native grasslands and cropland to a mile of river bottom along the Solomon River. Guests can hunt whiteta...

Join us for another episode of LandTrust Stories as we head to Idaho with guest Mike Lammers to relive an unforgettable spring turkey hunting adventure. Mike and his wife Carrie returned to Hasselstrom Farms for their second trip and both tagged beautiful Merriam’s and Eastern turkeys. From calling in big gobbling Toms at just 15 feet to sharing farm-raised lamb and beef straight from their hosts,...

Can financial literacy save America’s working lands—and your favorite hunting spots?   In this episode of The LandTrust Podcast, Nic De Castro sits down with John Haskell of Ranch Right, LLC to explore a topic often overlooked in conservation: profitability. John shares how his journey from ecological research to holistic ranch management revealed a simple truth—when landowners thrive, land and wi...

How do you train your body and mind to thrive in the backcountry—and grow a hunting brand at the same time? In this episode of The LandTrust Podcast, host Nic De Castro sits down with Ryan Watson, Chief Marketing Officer at Mountain Tough . Ryan has spent over a decade driving growth in the hunting industry, from scaling OnX Maps to leading one of the most recognized fitness brands for backcountry...

Can a turkey hunt help heal the invisible wounds of war? In this episode of The LandTrust Podcast, host Nic De Castro welcomes Anthony Jones, Marine Corps veteran and founder of Military Sportsmen of America, a nonprofit providing hunting and fishing trips for veterans and first responders. From turkey calls to life calls, this conversation dives into how outdoor experiences are creating real impa...

In this episode of the Outside’s Insiders series, Nic DeCastro sits down with Bryan Koontz, the founder and CEO of Guidefitter—a marketplace connecting 300+ outdoor brands with verified hunting, fishing, and outdoor professionals. From hunting whitetails in rural Maryland to studying engineering at MIT and working on early drone research in the DoD sector, Bryan brings a rare blend of field cred a...

What happens when a diehard turkey hunter turns a road trip into a double-tag success? In this Five Star Stories edition of the LandTrust Podcast, host Nic De Castro sits down with Louisiana-based hunter Oliver Hertzog to hear about his epic DIY turkey hunting road trip across Missouri and Oklahoma using LandTrust. From calling in gobblers on his first afternoon in Oklahoma to wrangling cows in Mi...

Can a father-son duo revolutionize American-made gear while honoring tradition? In this episode of the LandTrust Podcast, we sit down with Jon and Mike Edwards—a powerhouse father-and-son team behind Schnee’s and Duckworth—to explore what it takes to build premium outdoor brands rooted in American manufacturing. From sheep ranches in Montana to boot factories in Italy, they walk us through the jou...

How do you break through the noise in the outdoor industry? Join us for an engaging chat with Eric Clark, Digital Director at Gunpowder, INC., and co-founder of Okayest Hunter, as he shares insider strategies for thriving in digital marketing and content creation. From mastering affiliate marketing to launching apps and growing a podcast network, Eric reveals how to connect with audiences authenti...

How can you balance tradition with modern challenges? Join us on the LandTrust Podcast as we dive into the inspiring story of Bayard Black, a fifth-generation rancher from Gallatin Gateway, Montana. Bayard shares how his historic Black Ranch, rooted before Montana’s statehood, thrives amid rising costs and development pressures. Through LandTrust, he’s opened his land for outdoor experiences like...

How is technology reshaping the way we hunt and experience the outdoors? Join Nic De Castro on the LandTrust Podcast as he sits down with Matt Habiger, CEO of BaseMap, to explore the intersection of AI, mapping, and the digital outdoor industry. From intelligent mapping layers to open-source innovation, Matt shares his vision for making hunt planning more accessible and efficient. Discover how dat...

How is technology transforming the way we experience the outdoors? Join host Nick DeCastro on the LandTrust Podcast as he sits down with Alex Maier, Chief Marketing Officer of onWater, to explore the intersection of land technology and outdoor recreation. In this episode, part of the Outsides Insiders series, Alex shares his journey from working with brands like Nike and OnX Maps to leading a plat...

How can a niche hunting innovation like saddle hunting transform an industry? Join host Nic De Castro as he sits down with Dan Chumbler, CEO of Tethrd, to explore the rise of ultralight saddle hunting gear and its impact on the outdoor industry. From Dan’s journey through iconic passion-driven brands like Louisville Slugger, Callaway, Polaris, and MeatEater to leading Tethrd’s mission to make hunt...

What makes a turkey hunt truly unforgettable? Join host Nic De Castro on the LandTrust Podcast as he dives into an exhilarating conversation with seasoned hunter John Shefcik, who shares his thrilling experience pursuing a spring turkey at Southwest Michigan Acres. In this episode, part of the Five Star Stories series, John reveals how he strategizes for success, the allure of turkey hunting, and...

What happens when financial innovation meets the constitutionally protected firearms industry? Join host Nic De Castro on the LandTrust Podcast as he sits down with Dusty Wunderlich, Chief Strategy Officer at Public Square and board member at GrabAGun, to explore the intersection of FinTech, the outdoor industry, and economic trends shaping the future. From navigating de-banking challenges to the...

What makes a hunting trip truly unforgettable? Join us on the LandTrust Podcast for a heartwarming episode from our Five Star Stories series, where we dive into a father-son shed hunting adventure at Black Ranch in Montana’s Gallatin Gateway. Guest Dale Keller shares his 30-year quest for a moose paddle and the emotional moment his nine-year-old son, found his first elk shed. Discover how LandTrus...

How can a historic family farm become a hub for outdoor enthusiasts? Join host Nick DeCastro on The LandTrust Podcast as he visits Graham Farms in Eagleville, Missouri, a Missouri Century Farm owned by the Graham family since 1886. In this episode, landowner Matt Graham shares how he’s transformed his family’s legacy into a thriving destination for hunters, anglers, and nature lovers through LandT...