The Kristen Smith Podcast

Preparing for maternity leave when you own your own business is NOT easy. I think some business owners make it look a lot easier than it really is, but after doing myself and talking to other friends who run businesses in the online space, I know it's not a walk in the park. BUT, it can be done and it can work out very well. In this episode, I talked about what it has looked like for me to plan mi...

On this episode, you get to meet one of my clients! Amy Pottenger is a residential interior designer. In addition to helping her clients locally, she also offers virtual support for working moms like many of you who listen on this podcast. If you find yourself feeling uninspired by your home office (or maybe you don't even have a designated workspace), you will feel empowered find a way to make it...

What are the benefits of getting interviewed on a podcast? And how do you actually get on as a guest? Every time I speak on someone else's podcast as a guest, I have new people send me DMs saying they heard me on that podcast, and they feel like they know and trust me so they are more likely to book a discovery call, get on my email list, Facebook group, and more! In this episode, I go over the be...

It is super important to me to be responsible with money, but it took some learning and sacrifice to get to this place. I am super proud of the sacrifices Kyle and I have made, and I'm telling you more about that journey in today's episode. We'll talk about what has worked for us and I share tips that can help you get to more of a place of financial health and freedom! If you'd like to read the bo...

I am 25 weeks pregnant, and before I found out I would be having a baby, I kind of wondered what it would look like to run my business with a toddler and a second child on the way. In this episode, I share what it was like to find out I was pregnant, some of the challenges I have experienced, and my current plans for maternity leave, or maybe lack of. Plus, more! If you aren't already on the waitl...

It's really important to have a smooth and easy onboarding process for our clients. I have received compliments on my onboarding process and just how easy everything is. In this episode, I am taking you behind the scenes to show you what I do to wow my clients. We go over the discovery call, sending a proposal, what I send to them when they decide to work with me, how I set up our project manageme...

It doesn't have to feel lonely when you run a virtual business. In fact, you may find yourself to be much more social and meeting others in business more than you would imagine. In this episode, I give you tips that will help you build friendships and a strong network. There are many fun ways to do this, and you will likely see your community grow fast if you implement these!  If you want to...

In today's podcast episode, I interview Betsy Moorehead, owner and founder of BJM Creative - the stress-free solution for marketing your business. We talked about her business journey from marketing in her 9-5 to becoming a Director of Marketing. Betsy shared advice on how you can set yourself apart from the crowd when it feels like you are up against so many others who are doing the same thing as...

I thought it would be fun to tell you about my worst discovery call in this episode! Discovery calls can be kind of scary when you first start doing them, and the second one I had made me wonder.. is this how they all will be? It was rough. I shared that story with you as well as some lessons I learned from it. I also shared some good experiences I've had with other discovery calls (one including...

In today's episode, I talk about 3 things you may not know (and should know) about using Instagram for business. These are some of the foundational tips that will help you understand how to get the best out of the platform when you are marketing your business and building a connection with potential clients and customers. We talked about the importance of showing your face, why you don't need to w...

I know there are some VAs here who listen to this podcast, and others who are curious to know either what it's like to either specialize in social media management or just specialize in anything really which you will learn here in this episode. In this episode, I talked about what it was like when I was a VA but knew that I wanted to niche down and specialize in something. I knew that it would mea...

We use copy A LOT in business. If you are making any of the following copywriting mistakes, you may have trouble getting clients or purchases on your offers. In this (short, but sweet) episode, I will teach you some of the important strategies you need to know when it comes to writing copy for your emails, sales page, social media content, and blog posts. Join the waitlist for Booked Through Insta...

What are some of the common myths about social media marketing? There's a good chance you may believe some of these. In this episode, I am debunking common misconceptions about marketing your business on social media and telling you the truth you need to know. The common myths I go over are:  1. You have to be an outgoing extrovert to market your business on social media. 2. You will see resu...

Want to go behind the scenes and learn what it looks like to build digital products? I'm talking about my experience with building a course for the first time, along with templates I will be selling in my upcoming online shop! I will talk about my experience with outsourcing, what tools I have used along the way and why I chose them, how I freed up some time in my schedule in order to create the t...

I was ready to start outsourcing way before I actually decided to go for it. The experience was way better than I imagined, and I started moving my business forward much faster. It's normal for us to have reservations when we haven't hired anyone before. Will the person I hire understand what I'm looking for? What do I even look out for, and what does the process of hiring someone even look like?...

We all advertise on social media.. well we should be, at least in my opinion. Social media is a powerful top-of-funnel strategy. If you are consistent, create engaging content, and are good about mentioning what it is you offer for your clients and customers, you will see social media bringing people to your freebies, waitlists, Facebook groups, sales page, and if you provide services, you can lea...

In today's episodes, we are talking about what it's like to be a work-at-home mom. From the challenges to the beauty, fun, and excitement, I'll be taking you behind the scenes of my world. We talk about why I decided to quit my corporate job and start my business, my daily schedule, how I try not to spend too much time working in the evenings and weekends so I can spend more time with my family, a...

Getting on video when you market your business can be scary, uncomfortable, and it can make your heart race when you first start. Some people avoid it for a long time, but you could be missing out on an opportunity to gain a loyal and engaged following if you aren't getting on video. Why? People connect with us when they see us talking to them. They remember us, and they feel comfortable with us....

Our onboarding process doesn't have to be messy, unorganized, and complicated. When we take on a new client, it's important that we WOW them and give them the best client experience possible. This will raise our chances of being able to keep them on long-term, AND will likely get us referrals for more future business. In today's episode, I invited Brittany to teach us all about automating our onbo...

If you are not getting DMs on Instagram asking about your offers or services, then that could be an indication that your Instagram strategy needs some help. In this episode, I will teach you strategies that have helped me and my social media clients. Instagram is a place where you can build the know, like, trust factor and position yourself as an expert, so we cover that as well! Join the waitlist...

Sometimes really difficult life situations occur when we are trying to run our business. How do we continue keeping our clients happy and making sure our business still runs smoothly when these things happen? I shared the story of my dad passing away at the beginning of 2021 and how it affected me as a business owner. I talked about how I told my community, including my clients and their response,...

Just recently, I put a question sticker in my Instagram stories and asked you to send me some questions I could answer during my podcast. So, I received all your questions and chose to answer the ones I get asked the most. The first question I was asked was what are my 6-month goals. Here I briefly discussed some exciting projects I have in the pipeline for the next six months including a store wi...

If you are a personal brand, this episode is for you! We're talking about making your brand come to life with photos, and I will share tips on what to do whether you are ready to invest in a professional shoot, or if you would rather DIY but still have quality photos for your content. Our photos tell a story of who we are, they help our audience feel connected to us, and they paint an overall pict...

I recently watched a YouTube video where the speaker talked about 3 things that we can spend our money on which will bring us happiness, according to science. This video really resonated with me, and I wanted to share it with you. One point the speaker made that I hadn’t really thought about was that buying time for yourself can bring you more happiness. As an entrepreneur who just started outsour...

In a recent Instagram Live, someone asked me what I love about being a Social Media Manager and Email Copywriter. I went on and on until I realized.. "Wow, I have a lot to say about what I love about my business." It made me realize that my decision to specialize in this area of business was the right one. On this episode, I am sharing what I love about what I do with you! This is a great episode...