The K9PT Academy Podcast: Business lessons for canine rehab therapists

Through my experience over the last few years mentoring and coaching canine rehab therapists on how to operate a successful and sustainable canine rehab business, I have realized that there are some pillars as to what allows them to achieve that level of success. Those pillars need to be a constant with any canine rehab business, no matter if you are solo or have a team, or are mobile or have a br...

A common challenge in the field of canine rehabilitation is the lack of industry standards when it comes to business metrics and finances. We have those established industry standards in veterinary medicine and with human physical therapy clinics, but not for our field which leads towards many business owners feeling unsure if they are running a sustainable business.  What percentage of our r...

One of the most valuable assets you have as a business owner will be your ability to adapt to the circumstances around you and, as much as possible, try to stay ahead of things. Now, the issue becomes how do we stay ahead of things, especially when we are so busy with the day to day and don’t have the time to stop, think, and analyze? It can be very easy for any of us to get caught in that sc...

Last week we talked about “how to stand out from the competition”, and along with it the fact that we need to charge enough to provide the level of service that PEOPLE WANT. Because of that, today I wanted to circle back around to something I truly enjoy helping canine rehab therapists with: figuring out how to raise their rates and charge what they are worth! There is often a debate in online for...

As the field of animal rehabilitation and physical therapy grows, so does the competition around us. Is hat a bad thing? Not at all because competition leads towards growth and innovation. However, you are probably wondering how do you stand out from your competition. Listen to today's episode as we discuss: There is no best cheapest around, and the importance of charging for the level of service...

Earlier this month a lot of us watched the Super Bowl. It doesn’t matter if you watched because you love football, if you watched for the commercials, or to watch the halftime show with Usher, but if you watched the game then you saw Kansas City’s quarterback, Patrick Mahones, march his team down the field on a drive at the end of regulation where they had to at least score a field goal to send it...

During a recent coaching call with our Incubator Mastermind students I recently discussed my formula for embracing growth and changes within our business, regardless if we are just starting or have a team working with us. Along that discussion I dove deeper into something that I thought it would be useful to share with our podcast audience, which is the concept of first diagnosing what is tru...

Yes, you got that right… today we are discussing some business lessons from Taylor Swift! Now, although I do enjoy her music on the radio or on Pandora, I am not a swiftie and apologize in advance if I get any part of her journey wrong. Even though someone like Taylor Swift is an artist by trade, in reality folks like her are innovators and there is always so much that we can learn from those indi...

Back on episode 22 I discussed the concepts of Growth Valleys, and I wanted to bring that back today as it is relevant to the message I wanted you all to understand. Growth will never be linear and instead it will be made of peaks and valleys that will come along your journey. However, we should not work towards avoiding those valleys, and instead we need to work towards understanding how to...

I shared this last week already, but I was super excited that the team at Online Pet Health shared with their Vet Rehab Podcast the lecture I did back in 2022 for the Vet Rehab Summit focused on “when your best isn’t good enough – overcoming criticism to achieve excellence”. I actually watched that again because even though I was the presenter I wanted to hear the message again as a learning oppor...

Yes, you read that right! How can we learn marketing lessons from a sleep consultant?  Our daughter has been struggling with her sleep over the last few months, and as you can imagine it has taken an enormous toll on us as well! Not just with the stress of it but of course with the lack of sleep that has been affecting all of us at home. It has been long enough now that we decided to look for...

Back when I opened TheK9PT in 2017 I faced 3 main challenges: skepticism from the local veterinary community, hesitation with them referring to me because there was already a well-established rehab clinic around, and lack of understanding on their end on how I would be able to do do rehab without an underwater treadmill since at that point in time I was starting a mobile canine rehab business. Tha...

Over the last few years, since becoming a business owner and entrepreneur in 2027, I learned more and more about business and marketing. Over that time I slowly realized what was the #1 mistake canine rehab therapists make when it comes to marketing, and I wanted to share that with you as we start 2024 so hopefully you stop making that mistake! So what is the #1 mistake canine rehab therapists mak...

This is the last podcast episode of 2023! We make these plans for the year and sometimes it goes as planned, there are sometimes detours but it always goes incredibly fast for me! As we wrap up this year, I hope you have time to enjoy your holiday break. If you’re back at work already, make sure that you’re taking care of yourself and use the time to actually recharge a little bit. Let’s go into t...

Recently, we hosted another Incubator Mastermind retreat where we have some discussions and lessons on how to keep moving forward as business owners. This business ownership journey can be lonely at times, and there’s nothing better than having a supportive group of individuals who are on the same journey as well. Since this was the last retreat of the year, I was able to talk to them about the le...

I was excited to be a guest on Megan Kelly’s podcast again! We did an episode on the five pillars of marketing and the discussion that Megan and I had was so good that we had to break it down into two different parts! I highly recommend you check those episodes out! The first one just came out and is linked below and the second part comes out next week.   Today we’re going to talk about the c...

Our mini program on how to confidently raise your rates at the discounted rate is coming to an end. You will still be able to purchase this program after December 10th, but it will be at the full price. I’ve included a link below to get it at only $97 for the next few days! This program will help you raise your rates going into 2024 without fear of pushback. It is also made for those of you who ar...

Today’s episode is “Why potential clients say no to us”. It’s usually due to a lack of trust. Selling is a transfer of four main things: trust, energy, confidence and clarity. All of these things need to come together for you to get better at selling. The issue is that thoughts of distrust that people might have towards us create emotional feelings which then turns into doubt. The feeling of doubt...

This episode is coming out on Thanksgiving! As an immigrant, I did not grow up celebrating Thanksgiving but now it has become one of my favorite holidays. What I like the most about Thanksgiving is how it’s a time to reflect on who and what we’re thankful for. I’m so thankful for all of you guys, our loyal podcast listeners. I really appreciate your trust and for joining me on this journey. We’ve...

Recently I had a call with our Incubator Mastermind students where we talked about the five principles of running a successful business through a challenging economy. I decided to have that conversation with them as I knew it was top of mind for them and because I have definitely seen more recently that canine rehab therapists have been talking about this topic and are worried about it ...

It’s hard to believe that this is episode 70! We’re going to be talking about why planning for 2024 actually starts today. Just this last weekend, my wife and my daughter were out of town so I found myself alone with my dogs. In the past, that would mean me binge watching a show but this time it meant me getting caught up with some work stuff. I wanted to get caught up with our metrics and trackin...

This week is Halloween and it has taken on a new meaning being a parent. It wasn’t a holiday that was celebrated much in Brazil, where I grew up. My daughter loves the show Bluey so we dressed her up as a character from the show! Seeing how happy she is, is what makes it fun for me. I also look forward to November 1st when all of the Halloween candy is on sale. Today, we’re talking about how we co...

This week, we’re on week two of the Business Accelerator program and I love teaching marketing and sales but the reason that I bring this up is that we’re really diving into our niche right now with understanding who is our target audience and the message we want to get across to them. When canine rehab therapists start to understand that concept and dive deep into who they want to help, there is...

Yesterday I started my Business Accelerator course and we had a terrific first call. It’s such a pleasure to work with this new group of entrepreneurs all at different stages of starting their new business or revolutionizing their already existing one. From vets to PTs and everything in between, I love fostering a collaborative environment of people located all over and at different stages. Since...

We’re in the middle of launching our Business Accelerator program for canine rehab therapists! I walk you through a step by step blueprint on how I started the K9PT clinic and continue to keep it profitable and successful. I’ve included a link to check it out below and of course feel free to email me with any questions or book a call to chat with me! Today we’re going to be talking about what I wo...