Dr. Francisco Maia, PT, DPT, CCRT

The K9PT Academy Podcast: Business lessons for canine rehab therapists

Business EN ↓ 190 episodes

Teaching canine rehabilitation therapists how to start or grow their business…while avoiding burnout and enjoying life!

Author

Dr. Francisco Maia, PT, DPT, CCRT

Category

Business

Podcast website

www.k9ptacademy.com

Latest episode

May 23, 2026

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Episodes

Future-Proofing Your Canine Rehab Business: The 5 Keys to Success in an Uncertain Economy 04.09.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  Back in November of 2024 I hosted a live training for our Canine Rehabpreneur community about making the most our of 2025, especially given the uncertaint...

The Top 5 Mistakes Holding Back Your Pricing Strategy as a Canine Rehabpreneur 28.08.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  Selling in healthcare often feels uncomfortable, but the truth is that selling is about providing value and helping clients make the best decision for the...

Building a Thriving Canine Rehab Practice Discussion With Guest Dr Kaitlyn Lackey 21.08.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In this episode, we share the interview Dr Francisco did with Dr Kaitlyn Lackey for the Making Strides for Animal Chiropractic podcast. Dr Francisco opens...

Starting Over: What I’d Do Differently If I Opened a Canine Rehab Business Today 14.08.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In this episode, I reflect on the exact steps I would take if I were launching a brand-new canine rehabilitation business from scratch. After years of bui...

Ditching the Referral Trap: Why I Stopped Waiting for Vets to Refer and Built a Predictable New Patient Acquisition System 07.08.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In this episode, I’m sharing the full story behind how I ditched the referral trap and instead turned Google into a predictable and sustainable lead-gener...

Canine Rehab by Numbers & KPIs - The Financial Framework Every Rehabpreneur Needs 31.07.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In this episode, we dive into a vital topic that often feels overwhelming for many canine rehab business owners — understanding your business metrics and...

You’re Not the Cheapest and That’s a Good Thing: Competing on Value, Not Price 24.07.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  As the field of canine rehabilitation continues to grow, so does the competition—but that’s not a bad thing. In this episode, I reflect on why competition...

Pivot, Don’t Panic: Turning Setbacks into Momentum for the Rest of 2025 17.07.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  We’ve officially hit the halfway mark of 2025 — and while this time of year is often full of reflection, for me, it’s also been filled with major life cha...

Grunt Work vs Growth Work: Why Checking Off Tasks Isn’t Moving Your Business Forward 10.07.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In this episode, I dive into one of the most important lessons I’ve learned as a canine rehabpreneur and a soon-to-be father of twins: how we manage and p...

Red Ocean vs Blue Ocean: Why Competing on Price Is a Losing Game (And What to Do Instead) 03.07.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In today’s episode, we dive into the powerful concept of Red Ocean vs. Blue Ocean strategy —and how it directly applies to your canine rehab business. As...

Why Undercharging is Hurting Your Canine Rehab Business & The Real Reason Clients Say 'No' 26.06.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  In this episode, I unpack a conversation that came up repeatedly during recent strategy calls with canine rehabpreneurs—how to confidently raise your rate...

Balancing Business, Parenthood, and Purpose: What Truly Matters in the Long Run 19.06.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  This week I made a huge announcement on my personal social media that I also shared with our Canine Rehabpreneur community that my wife and I will be havi...

The 3 Numbers Every Canine Rehab Business Must Track (and Why You’re Probably Ignoring Them) 12.06.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  During our most recent Incubator Mastermind Retreat we covered a lot regarding business metrics and KPIs for canine rehabpreneurs, especially when it come...

Feeling Stuck? Here’s What’s Really Holding Your Canine Rehab Business Back 05.06.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  Building and running a canine rehabilitation business, and it does certainly come with its set of challenges that as business owners we have to deal with....

The 3 Facets of Marketing Every Canine Rehab Business Needs to Know 29.05.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  Marketing your canine rehab practice can feel overwhelming with all the noise out there—but it doesn’t have to be. In this week’s podcast episode, I’m bre...

How Transformational Leadership Builds a Standout Canine Rehab Practice 22.05.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  It is episode 150! In this milestone episode, we’re diving into a topic that’s at the heart of long-term success as a canine rehabpreneur: transformationa...

How to ‘get lucky’ in business (Spoiler: you work for it) 15.05.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  We are now almost at 150 episodes for this podcast, which to honest it is something I am extremely proud of because this was a project that I had wanted to start years ago, but...

From Skeptics to Superfans: How to Get Clients Saying "Where Have You Been All My Life?" 08.05.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!  The more strategy calls I do with canine rehabpreneurs from all over the world, the more I notice how many false beliefs we tend to tell ourselves when it comes to raising our f...

How to Move Past Fear, Doubt, and the Desire Trap 01.05.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! In this episode, we dive into a topic that hits close to home for so many canine rehabpreneurs: desire vs. action . After a recent strategy call, I found myself reflecting on the gap...

Creating Problems Worth Solving 24.04.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! As a reminder, feel free to join us for the "Client Magnet Challenge" that I am hosting in partnership with the team at Online Pet Health this week! We have been going live...

The 40/30/30 Rule - A Smarter Way to Balance Your Marketing Efforts 17.04.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! First of all, please join us next week for the "Client Magnet Challenge" that I am hosting in partnership with the team at Online Pet Health! We will go live each day from Monday...

The 5 Pillars of Successful & Sustainable Canine Rehab Business 10.04.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Last fall we had a training inside our K9Rehabpreneur Community discussing the 5 pillars of a successful and sustainable canine rehab business, and given some of the economic and poli...

How the Right Marketing Platform Can Transform Your Canine Rehab Business 03.04.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! We talk a lot about marketing and everything the comes with it because marketing is always going to be the driving force of any business, regardless if it is a canine rehab clinic or...

I Hired You to Succeed: Leadership Lessons in People Management 27.03.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Last podcast episode focused on when and how to hire, and changing our mindset on it so we get the most from that situation. I got some great feedback from many of you, and with that...

Scaling Smart: When and How to Hire for Your Canine Rehab Business 20.03.2025

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Through the years we have mentored and helped many different canine rehabpreneurs in a variety of different business models. Some of them were just getting started, others were g...

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