John Preston
The JP Revolution
Small Businesses are the foundation of our communities. Those foundations are being shaken to their core by unfair systems that give all the advantages to the big corporations. Large companies have the time, resources, and expertise to take full advantage of all the modern marketing tools. On the other hand, small business owners lack those key elements and are overwhelmed by all the options available. It’s time for a revolution. It’s time for small businesses to be back on top in our neighborhoods. That will only happen if they understand how to use their limited resources efficiently. John P...
Be sure to visit the podcast's website and support the creator: thejprevolution.podbean.com
Author
John Preston
Category
Podcast website
Latest episode
Jan 17, 2024
Where to listen?
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Episodes
The Mission ofThe JP Revolution 17.01.2024 6:09
"The Mission of the JP Revolution" podcast addresses the challenges small businesses face in marketing and advertising, overshadowed by more giant corporations' prowess. The episode delves into the evolution of advertising tools from newspapers to digital platforms, highlighting small business owners' struggles to keep up. It emphasizes the critical need for understanding the psychology and impact...
Small Business in Small Bites merges with WakeUp2Success to form The JP Revolution 25.10.2023 2:01
Small Business in Small Bites has helped small business owners all over the world better understand their customers. WakeUp2Success has helped many of those same business owners deal with the internal stresses of running their businesses. Now both are being combined into a new more complex podcast and platform called The JP Revolution. The JP Revolution aims to give the power back to small bu...
Are you to comfortable? Success is seldom found in your comfort zone? 25.03.2022 4:45
One of the biggest obstacles many of us face on our way to success is the simple fact that we like to stay in our comfort zone. It takes a lot of determination and willpower to take chances, risk rejection, and do the extra work needed to be successful. Many of us often fall short. Dreams were never earned inside of the comfort zone. You have to be willing to push yourself beyond those invisible b...
Understanding Google - It takes more than showing up in a search to grow your business 21.03.2022 9:42
Do you understand your customers? One of the most important aspects of taking your business to the next level is having a good awareness of how your customers make decisions about whether or not to use your products or services. Unfortunately, many business owners mistakenly think they know what's going on inside the minds of their customers but have misread the situation entirely. So much about m...
Sales Tip #7 - Don’t be afraid to be the ”Expert” 17.03.2022 3:55
"Imposter Syndrome" is a real thing. Because we know our own weaknesses, it's very easy for us to look at others as knowing more than we do... even when it comes to our own product or service. We walk around convinced that someone is going to see behind the curtain and realize that we don't always know what we are talking about. It's almost always not true, of course. That's another way our inner...
Sales Tip #6 - The ultimate goal of sales should always be to create a win-win deal. 16.03.2022 4:00
Frequently the sales process is portrayed (and perceived) as a confrontational encounter. A mano-e-mano battle between the person with the goods or services versus the one with the money and the need. At least, that's the way many who aren't comfortable with the process like to see it in their mind. This image allows the would-be salesperson to assume a "noble" position when walking away from a po...
Sales Tip #5 - The 3 C’s of selling: Confidence, Conviction, and Confidence 15.03.2022 5:23
Achieving the level of success that every entrepreneur-minded person dreams of always requires a mastery (or at least a proficiency) of sales. It is often a fear of sales or fear of coming off as a "salesperson" that derails many dreams. Once you convince yourself you are not good at selling; that voice inside your head will begin to shut down your biggest plans. In this episode, we continue our l...
Sales Tip #4 - The customer doesn’t care about your product; they want to know how it helps them. 14.03.2022 4:27
One of the biggest mistakes any salesperson makes is to spend way too much time talking about themselves and their products. No one likes to listen to someone talk about themselves. As hard as this is to hear, they don't care about your product or services. What they do care about is exactly how your product or services can help them. Everyone either has a problem they don't want, results they are...
Sales Tip #3 - The best way to handle objections is to Validate and then Conversate 11.03.2022 5:27
Most news salespeople are terrified of coming across as "too pushy". They have visions of the old used car salesman in the plaid jackets seen in hundreds of movies and TV shows. To avoid being that person, they almost always err too far the other way. They become so passive that they never make it any further than the first objection. That would be okay if objections always meant "no". However, th...
Sales Tip #2 - First educate about your product, then make the customer comfortable with buying 10.03.2022 5:48
Truly great salespeople have three distinct skill sets: the ability to educate, the ability to persuade, and the ability to make the client feel comfortable enough to buy. Often, the first two make up the easiest part of the sale. If your product/service is good and you are a confident salesperson, it's relatively easy to persuade a customer they need what you have to offer. However, the customer'...
Sales Training Tip #1 - When you learn to understand the objections, you learn to sell. 09.03.2022 7:40
In almost every episode of this podcast, we discuss the myriad of ways that you can get your head ready to take on each day. The one thing that works against us all in that regard is the fear and uncertainty that comes with the "sales" part of growing your business. Starting today we are going to have a series of daily sales tips. The more confident you are with selling, the easier it is to focus...
Will Future You look back on today and be thankful for the efforts you made to drive your success? 08.03.2022 4:18
When you remember the person you were twenty years ago, are you thankful for the decisions you made back then? Or do you wish you had worked a little harder, treated people a little nicer, and made smarter, more productive decisions? Would your life be better today if you had just focused a little more on building your foundation for success? Perhaps, if you had known then what you know now, you'd...
What can you do today to move you closer to your goals? 08.03.2022 3:35
How many days go by where you get caught up in the day-to-day grind and fail to do even one thing that moves you closer to your goal? Each day that plays out that way pushes reaching your goals one day further away. Eventually, most people just give up because it never seems they are making any progress. In this episode, we focus on one simple fact... anything you do toward your goal, no matter ho...
What can you do today to move you closer to your goals? 07.03.2022 3:35
How many days go by where you get caught up in the day-to-day grind and fail to do even one thing that moves you closer to your goal? Each day that plays out that way pushes reaching your goals one day further away. Eventually, most people just give up because it never seems they are making any progress. In this episode, we focus on one simple fact... anything you do toward your goal, no matter ho...
Are you an entrepreneur or just self-employed working in a dead end job? 04.03.2022 9:06
One of the saddest things about the business world is how many potential entrepreneurs who are amazing at what they do watch their business fail because they don't know how to run a business or are afraid to take the risks needed to be successful. Comfortability and complacency can halt the growth of any business in its tracks. When this happens, the one-time dreamer can become just like every oth...
The best way to prevent unexpected problems from derailing your success is to simply expect them. 03.03.2022 5:50
Nothing can take the wind out of your sails faster than unexpected problems in your business. There's always some client that won't pay, a vehicle that breaks down at the worst possible time, or an employee who just up and quits. These headaches usually occur at the worst possible times. They make it very hard to stay positive and grateful. In today's episode, we take a look at the single most eff...
Time is your most valuable commodity. The truly successful cherish every second. 02.03.2022 6:53
The average life span is about 75 years. When you take away the first 20 years when most of us didn't accomplish a whole lot, that leaves 55 years to accomplish everything we want to accomplish in life. That's roughly 3-million minutes. You take away the time we spend sleeping, it's a little less than 2-million. Seems like a lot until you start thinking about how many we waste each day doing thing...
Make your dreams so big they scare you; then share them with only those who can embrace them. 01.03.2022 3:58
Success never lives within your comfort zone. When you are trying to achieve something great you have to be willing to do things that scare the heck out of you. You have to be able to make yourself takes chances that curl your insides. If you can't do that, your dreams will never get out f the starting block. In fact, that's how you know whether or not you're dreaming big enough. If your dreams do...
Celebrations create the habit of progress 28.02.2022 3:30
Why are we so hard on ourselves? That's one trait we all naturally share. Given the choice between focusing on something positive we accomplished or something we failed to complete (or complete right), we will always focus on the failure. Research has shown that if given 100 tasks of which we finished 97, we will worry extensively about the three left undone. In our minds, we will declare the enti...
Sometimes the time spent not working can be just as important to growing your business 25.02.2022 3:23
When you are building a business, it can be so easy to get so caught up in doing the work that you forget to take any time for yourself. When you do take some r&r, you feel so guilty about it that you don't allow your brain to get the rest it needs to function at its best. If you are a parent, this guilt is ratcheted up a notch. You feel like you are forsaking your family if you spend any of t...
Reaching your fullest potential while avoiding risks is simply not possible 24.02.2022 7:17
One of the toughest challenges for an entrepreneur is trying to decide when to take risks. Unfortunately, there are very few stories in the annuls of business history that tells of great business leaders who drove their companies to massive success by playing it safe. Playing it safe is a perfect strategy if you are completely satisfied with the status quo and have no aspirations for the future. T...
Separating your business and personal finances from day one prepares you for the growth to come. 23.02.2022 5:28
When you are first starting a business, you often need every dime of profit to keep the lights on at home. At that point, it doesn't always make sense to isolate your business accounts from your personal accounts. However, as your business grows it becomes absolutely essential to do so. As long as the ups and downs of your business are being felt in your household finances, it is nearly impossible...
Setting your goals as specific as possible is the biggest key to achieving them 22.02.2022 2:43
One of the most important things you can do when building your business (or when making changes to your personal life) is to set goals. Without knowing where you are going, it's nearly impossible to get there. Without goals, you simply can't put together a realistic plan for moving your business forward. However, goals can be very intimidating. What if you set a goal and don't achieve it? Many fea...
Does visualization make it easier to succeed or manifest your success? Who knows? Does it matter? 21.02.2022 8:08
When you read many of the books on getting rich, they always talk about tapping into the great creative forces of the universe. They describe a way of life that puts you in the best position to communicate your dreams to this force. When you do that, they say, the universe will manifest your desires. My take has always been that when you get your mind in the right place (a place described in these...
Deep Work #5 - The value of true leisure time is often overlooked on the pathway to success. 18.02.2022 7:33
When you are your own boss, there is always a lingering temptation just to shut down and take some time off. However, indulging in such temptations will certainly slow if not completely shut down your growth. When you just randomly take time off, the guilt of unfinished (or unstarted) tasks will often prevent you from relaxing and enjoying your sudden free time. However, when you are able to reach...
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