Jeremy Gray
The Joy Killers - A business murder Mystery.
My goal is to help as many entrepreneurs as possible to reconnect with the joy of entrepreneurship. In the Joy Killers I share what I have learned over 30 years in business as C-Suite executive and 10 years running my own consulting business. Please check out my fledgling YouTube channel, Your Business Minute at Sunrise.
Where to listen?
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Episodes
S14 E11 From Likes to Leads: Using Social Media and Email Marketing to Grow Your Customer Base 07.08.2023 12:58
In S14 E11, we'll be exploring an essential topic for businesses in today's digital age: "Grow through Social Media." 🔑 Key Takeaways: 1️⃣ Effective email marketing is the backbone of any successful marketing approach. Building a strong email list, creating valuable content, and segmenting your emails are vital steps. 2️⃣ Relying solely on social media platforms for marketing can be risky. They c...
S14 E10 The Pitfalls of Discounting: Why Lowering Prices Might Do More Harm Than Good 07.08.2023 13:00
In today's fast-paced business environment, it's crucial to find practical strategies to tackle difficult issues, and pricing is no exception. Join us as we uncover the pitfalls of hasty price adjustments and explore alternative solutions that can help you thrive in the long run. Key Takeaways from this episode: 1️⃣ Focus on Creating Efficiencies: Instead of reducing prices, concentrate on interna...
S14 E9 From Total Addressable Market to Market Share: Uncovering the Secrets to Business Success 06.08.2023 12:59
I am thrilled to share the latest episode of "Practical Solutions to Difficult Problems" where we dive deep into understanding the reasons behind a drop in sales revenue. 📉 In this episode, we discuss the importance of market share analysis, total addressable market (TAM), and the impact of market conditions. Here are three key takeaways for our listeners: 1️⃣ Comparing market share: Assessing yo...
S14 E8 First Impressions Matter: The Importance of Visuals Cues in Pitching Your Idea 26.07.2023 12:59
In this episode of Practical Solutions to Difficult Problems, we dive into the art of presenting your pitch deck to venture capitalists and angel investors. Join us as we share practical tips and strategies to help you make a lasting impression and secure the funding you need for your startup. Key takeaways from this episode include: - Visual cues matter: VCs make snap judgments based on visual cu...
S14 E7 From Technical to Compelling: Crafting Pitches that Captivate Venture Capitalists 25.07.2023 13:00
In this episode of "Practical Solutions to Difficult Problems," i dive deep into the art of storytelling in pitch decks and how to make your pitch tell a captivating story. Here are 3 key takeaways from this episode: 1️⃣ Paint a vivid picture of the future and sell the dream: The key to effective storytelling and fundraising is to not only present data but also use artistry to convey your vision....
S14 E6 Mastering the Pitch Deck: Key Do's and Don'ts for Success 24.07.2023 12:59
In this episode of Practical Solutions to Difficult Problems, we dive deep into the world of pitch decks and reveal the dos and don'ts to help entrepreneurs secure funding. Key Takeaways: 1️⃣ Standalone Strength: A pitch deck must shine even in the absence of a presenter. We'll share tips on how to make your deck compelling and grab investors' attention. 2️⃣ Simplicity is Key: Keep it simple and u...
S14 E5 Grabbing Investor Attention in Less Than 3 Minutes 23.07.2023 12:58
Are you struggling to decide whether to use a pitch deck or a traditional business plan to pitch your ideas. Don't worry, L've got you covered on this episode of Practical Solutions to Difficult Problems! Tune in as we dive deep into the pros and cons of both approaches and discuss their suitability for different types of investors. Here are 3 key takeaways for our listeners: 1️⃣ Pitch decks are i...
S14 E4 The Power of the Executive Summary: Building a Compelling Case for What's Next 20.07.2023 12:58
Are you looking to secure funding for your business? In our latest episode of "Practical Solutions to Difficult Problems," we explore the art of writing a business plan to convince lenders and investors. Join us for valuable insights and actionable tips to ace your funding pitch! 📝 Here are three key takeaways from this episode: 1️⃣ Craft an Engaging Executive Summary: The executive summary is a...
S14 E3 Preparing for Setbacks and Seizing Opportunities: A Guide to Effective Contingency Planning" 19.07.2023 13:00
Join us on this episode as we navigate the world of contingency planning and provide practical solutions to challenging problems. Listen now Get ready to gain valuable insights that can make a significant difference in your business! Here are 3 key takeaways from this episode: 🔹 Simplify the process: Make contingency planning easier by using templates or software, seeking guidance from consultant...
S14 E2 Unlocking the Power of the Financial Forecast: Tips and Tricks for Entrepreneurs 18.07.2023 12:59
In week's episode of "Practical Solutions to Difficult Problems," our speaker, Jeremy Gray, dives into the important topic of preparing a financial forecast. Here are 3 key takeaways from this informative episode: 1️⃣ Importance of the Financial Forecast: A financial forecast plays a crucial role in the success of your business. Lenders use the forecast to assess your business's financial health a...
S14 E1 Simplifying Explanations: How to Craft a Business Plan That Speaks to Everyone 17.07.2023 12:59
In this episode of Practical Solutions to Difficult Problems, we dive into the world of business plans and how to structure them effectively to secure funding for your venture. Join us as we explore the key components and strategies that will help you convince lenders to provide the funds you need to start or expand your business. Here are 3 key takeaways from this episode: 1️⃣ Identify and fulfil...
S13 E2 Achieving Sustainable Growth: Tips You Need to Know 09.05.2023 12:59
Becoming an entrepreneur is an exciting journey, but it comes with a lot of risks. You must be aware of the challenges that come with it, especially when it comes to achieving sustainable growth. Many businesses fail in the early stages, while others stagnate because entrepreneurs don't know what it takes to achieve sustainable growth. In this episode, I will share tips that can help you achieve s...
S12 E19 No market need with Jeremy Gray 26.03.2023 13:00
No Market Need CB Insights a market intelligence platform analyzed why 110 Tech Companies failed. The second most common cause of failure was that there was no demand for the product or service. I cannot imagine anything more soul-destroying than finding there is no demand for your beloved product or service. How can you avoid spending hours and money developing your business only to find that...
S12 E18 Outcompeted with Jeremy Gray 25.03.2023 12:59
A colleague I used to work with used to say in action you take or any plan you devise, the competition gets a vote. And if they are more powerful with you and have deeper pockets sometimes that vote is for you to go out of business. Learn how you avoid getting outcompeted and how you get a vote in your competitor's strategy.
S12 E17 Don't let a flawed business plan ruin your business 14.03.2023 12:59
CB Insights lists having a flawed business model as the fourth most common cause of failures for Tech start-ups. Nineteen percent of CEOs of failed companies attribute a flawed business model as a cause of their lack of success. What does a flawed business model look like? Simply put, a flawed business plan does not allow you to make enough revenue to cover your costs and deliver a decent return o...
S12 E16 False Starts can lead to business failure, 07.03.2023 13:00
Triangulate, an online dating business fell victim to a false start that eventually led to its demise. Listen to learn more about the false start trap and how you can avoid falling into that trap.
A Date With Destiny Why Start-ups fail, a founders reflections 06.03.2023 12:59
Hear what Sunil Nagaraj feels were the main causes of the failure of his start-up Triangulate. Looking back Sunil could point to several reasons why Triangulate failed. His top two were choosing the wrong market and not talking to the right people. The choice of dating for Triangulate’s first target market, Sunil says was his biggest mistake. “I chose dating because I like pinpointing what makes p...
S12 E14 A Date with Destiny - Why Triangulate failed to go viral 21.02.2023 12:58
Why Triangulate failed Part 2 By now the metrics for the site were mixed. The user base was growing at over 40% month on month but user engagement was low, with only 27% of new users in California, the site’s target market, returning in the second week after they signed up. Also, there were no signs of the viral growth Sunil had predicted. He had anticipated that each new user would bring another...
S12 E13 A Date with Destiny From Free Coins to Failed Pivots: Triangulate's Struggle for Virality and Revenue 20.02.2023 12:59
1️⃣ The Power of Virality: Triangulate's struggle to acquire enough users speaks to the importance of virality in the online dating industry. Just like messaging apps or social media platforms, dating sites require critical mass to thrive. Discover how Triangulate tackled this challenge and why virality could be the solution for your own business. 2️⃣ Numbers Tell the Story: Understanding your fin...
S12 E12 Regulatory Issues with Jeremy Gray 16.02.2023 12:59
Regulatory issues normally do not determine the success or failure of a start-up. Providing you conform to the rules laid down in your country regarding accounts, compliance, taxes, employment law, data protection etc. But there are times when a start-up is breaking new ground and the regulators are playing catch up to the new realities. And this can, in extreme cases, destroy an entire marketplac...
S12 E15 Price-Cost issues with Jeremy Gray 15.02.2023 12:59
Businesses run on a simple formula, revenues or price minus costs equals profit. Get either your pricing or costs wrong and you lose money; no start-up can lose money for long. Learn about the common pricing mistakes that start-ups make and how to control your burn rate.
S12 E10 Not the right team with Jeremy Gray 14.02.2023 12:59
CB Insights lists not having the right team as number 7 on its list of twelve reasons Tech Companies fail. 14% of founders included this as the reason why their company did not succeed Building the right team requires correctly identifying the skill sets you need in-house, and understanding which can be outsourced. Then you must find and hire them. All while working within your start-up’s budget....
S12 E9 Mistimed Launch with Jeremy Gray 14.02.2023 12:59
Launch now or wait for perfection? Does the first mover always have the advantage? Learn how to time your product launch to perfection.
S12 E8 Quincy Apparel Part 4 A Review 10.02.2023 12:59
Quincy Apparel had the makings to be a successful business. The MVP tested using trunk shows demonstrated that the business concept resonated with potential customers. Trunk shows are events, often by invitation only, where garment manufacturers exhibit their creations to an audience of potential buyers. The founders responded to the feedback from early customers to refine their products. A solid...
S12 E7 Quincy a case study in causes of failure part 3 09.02.2023 13:00
By now Quincy had raised $950,000. $250,000 from friends, family and angels investors. The balance had been obtained from two venture capital investors. One of the VCs had previously invested in Warby Parker, a provider on-line eyewear, Bonobos, an online seller of men’s pants, and Modcloth, another woman’s fashion retailer that allows women to buy fashion styles from earlier decades. As this VC h...
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