The JM Buzz

Is it time for marketers and researchers to abandon null hypothesis significance testing? A new Journal of Marketing study says yes. Join host Christopher Bechler (University of Notre Dame) for a fascinating discussion about a new Journal of Marketing study that advocates for a major transition in statistical analysis and reporting. He talks with study authors Blake McShane, Eric Bradlow, John Lyn...

A new Journal of Marketing study explores the complex trade-offs involved when manufacturers of national brands supply private labels to retailers, a practice known as "dual branding." Read an in-depth recap of this research here: https://www.ama.org/2023/11/07/should-national-brand-manufacturers-enter-the-intensely-competitive-private-label-business/ Read the full  Journal of Marketing...

A new Journal of Marketing study shows that consumers exhibit higher willingness to pay for products that are part of a circular take-back program. Read an in-depth recap of this research here: https://www.ama.org/2023/10/31/good-for-the-environment-and-good-for-business-how-circular-take-back-programs-enhance-consumer-valuation/ Read the full  Journal of Marketing  article here: https://doi.org/1...

A new Journal of Marketing study examines decades of marketing research to reveal a number of ways that scholars can better address the challenges marketers currently face. Read an in-depth recap of this research here: https://www.ama.org/2023/10/24/marketing-research-is-too-narrow-how-the-field-must-change-to-keep-producing-relevant-timely-knowledge/ Read the full  Journal of Marketing  article h...

A new Journal of Marketing study explains a strategy for managing supplier relationships that can help companies survive bankruptcy. Read an in-depth recap of this research here: https://www.ama.org/2023/10/17/the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/ Read the full  Journal of Marketing  article here: ⁠ https://doi.org/10.1177/00...

A new Journal of Marketing study examines why consumers increasingly desire minimalist aesthetics in packaging of consumable products. Read an in-depth recap of this research here: https://www.ama.org/2023/09/26/when-less-is-more-the-power-of-simple-packaging-for-consumable-products/ Read the full  Journal of Marketing  article here: https://doi.org/10.1177/00222429231192049 Reference: Lan Anh N....

If an online-only brand opens a dedicated, brick-and-mortar brand store, how does it affect sales in their online and supermarket channels? A new Journal of Marketing study explores. Read an in-depth recap of this research here: https://www.ama.org/2023/10/10/online-only-brands-often-seek-placement-in-supermarkets-when-should-they-open-their-own-stores/ Read the full  Journal of Marketing  article...

How does a hotel's online reviews—as well as reviews for its competitors—affect its bookings? A new Journal of Marketing study explores. Read an in-depth recap of this research here: https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/ Read the full  Journal of Marketing  article here: https://doi.org/10.1177/...

Fake sale promotions deceive consumers and can lead to stiff penalties for firms—yet the practice persists. Why? Join host Adithya Pattabhiramaiah (Georgia Tech) as he interviews special guests Joe Urbany (University of Notre Dame), Donald Lichtenstein (University of Colorado), and Murali Mantrala (University of Kansas) about a recent Journal of Marketing study that examines the practice of decept...

A new Journal of Marketing study provides an improved methodology for determining willingness to pay by taking context and comparisons into account. Read an in-depth recap of this research here: https://www.ama.org/2023/10/03/how-marketers-measure-willingness-to-pay-is-flawed-now-theres-a-better-way/⁠ Read the full  Journal of Marketing  article here: https://doi.org/10.1177/00222429231195564 Refe...

Crowdsourcing contests for marketing ideas such as new ads, graphics, and products are popular, but do these strategies pay off with investors? Read an in-depth recap of this research here: https://www.ama.org/2023/09/12/how-do-investors-react-to-crowdsourcing-contests/ Read the full  Journal of Marketing  article here: https://doi.org/10.1177/00222429231191446 Reference: Zixia Cao, Hui Feng, and...

Do you prefer social media posts from the sources you're subscribed to? Or are you more interested in the content recommended by AI algorithms? A new Journal of Marketing study shows content that is "recommended" for users has less consumer engagement but fewer ads they find annoying, resulting in higher click-through rates but lower conversion rates. Read an in-depth recap of this r...

Companies can benefit by actively pointing out their collaboration with a university at the point-of-sale. Using labels such as "co-developed with a university" or "university knowledge inside" can lead to more favorable consumer reactions, including higher ad engagement on social media and increased willingness to pay. Read an in-depth recap of this research here: https://www....

95% of consumers who start self-designing a product abandon the process before purchase. A new Journal of Marketing study shows how companies can change this. Read an in-depth recap of this research here:  https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/ Read the full  Journal of Marketing...

A new Journal of Marketing study synthesizes over 50 studies conducted over four decades to quantify how much and when prompting mental simulations heightens purchase. Results show that more immersive visual simulation inductions (e.g., via 3D videos) heighten purchase and consumption more than static visuals or verbal inductions. However, when inundated with the same messages over and over, simul...

A new Journal of Marketing study shows that even the most loyal customers may distance themselves from a brand if they notice socially unacceptable brand mentions from other social media users. Read an in-depth recap of this research here:  https://www.ama.org/2023/06/20/brands-beware-even-loyal-customers-may-disengage-after-seeing-socially-unacceptable-brand-mentions-on-social-media/ Read the ful...

Can we get beyond simple notions such as "conservatives like Chick-fil-A and liberals like Ben & Jerry's" to understand how personal beliefs affect satisfaction with everyday purchases? And how can recent marketing scholarship help us understand consumers' responses to markets that are more controversial—like the markets for blood or the moral aspects of sex work—and how cons...

What's a more powerful force in driving the diffusion of specialty drugs: marketing or scientific evidence? A new Journal of Marketing study explores. Read an in-depth recap of this research here: https://www.ama.org/2023/06/13/specialty-drugs-accounted-for-most-new-product-launches-in-the-past-decade-why-do-we-know-so-little-about-how-clinical-studies-influence-their-diffusion/ Read the full...

Imagine a fully automated life in which all chores are handled by technology. No cleaning, no cooking, no mowing the lawn. Though it sounds amazing at first, a new Journal of Marketing study argues that autonomous products deprive consumers of meaningful experiences. Here's how marketers can address this. Read an in-depth recap of this research here: https://www.ama.org/2023/06/06/autonomous-p...

Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing study says yes. Read an in-depth recap of this research here: https://www.ama.org/2023/05/30/the-secret-to-in-store-displays-where-to-place-discounted-products-relative-to-regularly-priced-products-to-maximize-sales/ Read the full Journal of M...

Looking to introduce a new brand extension into the market? A new Journal of Marketing study shows how companies can devise more successful brand extension strategies. Read an in-depth recap of this research here: https://www.ama.org/2023/05/09/brand-extensions-often-fail-heres-how-companies-can-set-them-up-for-success/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222...

A new Journal of Marketing study proposes a requirement that sellers disclose "true normal prices" to help calm the out-of-control promotional pricing environment. Read an in-depth recap of this research here:  https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/ Read the full  Journal of Marketing  article here:  https://do...

Lyft, Tumblr, Flickr: How does naming strategy impact consumers’ beliefs about a brand and their willingness to support it? Read an in-depth recap of this research here:  https://www.ama.org/2023/04/25/lyft-tumblr-flickr-how-do-consumers-respond-to-unconventionally-spelled-brand-names/ Read the full  Journal of Marketing  article here:  https://doi.org/10.1177/00222429231162367 Reference: John P....

Medical patients who receive bad news often spend more money on brand name drugs rather than their much cheaper generic counterparts. Read an in-depth recap of this research here: https://www.ama.org/2023/04/18/bad-medical-news-causes-patients-to-choose-brand-name-drugs-over-generics-costing-billions/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158360 Refere...

Creating new knowledge depends on data, it depends on theory, and in some ways, it depends on both together. With the explosion of data today, it's difficult to know where to begin. Do you start with data? Do you begin with theory? Or do you use them in some way that's interchangeable? Join host Girish Mallapragada, Associate Professor of Marketing at Indiana University, for a discussion a...