Bessi Graham
The Jasper Blueprint
Welcome to The Jasper Blueprint, a podcast for established business leaders to explore what it takes to build a robust business in a rapidly changing operating environment. In this podcast, we explore actionable steps you can take to strengthen the financial stability of your business. Shifting from business as a zero-sum game to one that merges money and meaning to leverage the competitive advantage your business has been missing. Unexamined beliefs about the purpose of business are limiting your ability to make money. Let me show you a different way to think about, build, and run your busine...
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Episodes
Ep 70: Revolutionise Your Business with the 3.3 Rule: Secrets to Ultimate Productivity 09.07.2024 59:38
In this episode of The Jasper Blueprint podcast, Bessi interviews John Briggs, the author of "The 3.3 Rule:The New Workday Standard of Creating More by Working Less." His approach has not only led to significant revenue growth for his company and clients but also promotes sustainable work-life harmony by combating the damaging hustle culture mindset. With a background rooted in the demanding field...
S2 Ep 12. The Power of Vision in Business: Building a Future That Inspires 27.06.2024 9:10
In this episode of The Jasper Blueprint podcast, Bessi explores the critical role of vision in business, emphasising its impact on successful enterprises. Bessi delves into the necessity of an inspiring vision and offers a detailed guide on crafting a vision statement that can drive your company toward meaningful and sustainable success. Bessi contrasts different approaches to vision statements, h...
S2 Ep 11. Creating a Self-Reinforcing Culture: The Role of Core Values in Business 19.06.2024 13:16
In this episode of The Jasper Blueprint podcast, Bessi delves into the evolving landscape of core values in business and their critical role in shaping thriving organisations amidst changing market dynamics. They emphasise how effectively articulated and genuinely enacted company values can drive behaviour, enhance culture, and influence the decision-making processes in an authentic and competitiv...
S2 Ep 10. The Competitive Edge: How Core Values Drive Business Success 12.06.2024 15:30
In this episode of The Jasper Blueprint podcast, Bessi delves into the intricate relationship between business success, core values, and meaningful leadership. Bessi invites you to reflect on how to thrive as an established business leader in a complex world fraught with decisions, uncertainties, and constraints. Challenging the traditional belief that business is a zero-sum game and showcasing h...
S2 Ep 9. The Future of Leadership: Strategic Insights for Today's Complex Market 05.06.2024 11:14
In this episode of The Jasper Blueprint podcast, Bessi delves into the future of leadership, offering a paradigm-shifting perspective on the lifelong journey of becoming an effective leader. Bessi dismantles traditional beliefs surrounding success and explores the symbiotic relationship between money and meaning and shares their unique approach, categorised into two streams: 'My Business' and 'Non...
S2 Ep 8. Evolving Business Models: Blending Money and Meaning for Competitive Edge 29.05.2024 23:32
In this episode of The Jasper Blueprint podcast, Bessi explores evolving business models and discusses the complexities of business in a dynamic environment, where decisions are plentiful and certainty is a luxury. This episode highlights the culmination of discussions on the 3Bs Framework: beneficiary, business, and banker, offering established business leaders like you a comprehensive lens to vi...
S2 Ep 7. The Synergy of Success and Social Impact: Practical Strategies for Modern Businesses 22.05.2024 23:51
In this episode of The Jasper Blueprint podcast, Bessi explores practical strategies for modern businesses, focusing on how to balance a business's financial health with its capacity to contribute meaningfully to society. They dismantle the age-old myth that business is a zero-sum game, arguing instead for a synergy between making money and fostering meaning. Bessi encourages you to use the 3Bs f...
S2 Ep 6. Creating a Supportive Work Environment: The Key to Team Well-Being and Productivity 15.05.2024 20:22
In this episode of The Jasper Blueprint podcast, Bessi explores how to foster a supportive work environment by integrating meaningful contributions into your business model without harming cash flow. She guides you through making informed decisions about enhancing customer retention by testing your assumptions and gathering evidence. Introducing a dynamic framework encouraging you to embrace nuanc...
S2 Ep 5. Profit Meets Purpose: The Three Bs Strategy with Bessi Graham on The Jasper Blueprint 08.05.2024 19:26
In this episode of The Jasper Blueprint podcast, Bessi delves into how profit meets purpose through sharing their extensive experience, offering actionable insights on how to communicate a business's impact authentically, rather than as mere marketing rhetoric. Using their Three Bs framework, Bessi provides a nuanced perspective on managing the subtle power dynamics among these varied audiences or...
S2 Ep 4. Beyond Zero-Sum: Building Competitive Edge with Social Impact in Business 01.05.2024 20:56
In this episode of The Jasper Blueprint podcast, Bessi encourages you to rethink your approach to making money by emphasising how gaining a competitive edge with social impact in business does not have to result in someone else's loss. Exploring the concept of 'competitive advantage,' urging business leaders like you to view the conjunction of money and meaning not as opposites, but as a powerful...
S2 Ep 3. Beyond the Bottom Line: Strategies for Socially Impactful Businesses 24.04.2024 22:40
In this episode of The Jasper Blueprint podcast, Bessi explores how socially impactful businesses can navigate the complex interplay between operational strategies, profitability, and their contributions to social change. Bessi challenges you, as a visionary business leader, to reflect on your strategic decisions and the broader social and environmental effects your decisions have. Emphasising the...
S2 Ep2. The Purpose Advantage: Building Impactful and Profitable Businesses 17.04.2024 16:45
In this episode of The Jasper Blueprint podcast, Bessi delves into purpose advantage, the idea that aligning business with a broader purpose not only adds meaningful direction, but also serves as a competitive advantage. Encouraging you to step beyond traditional business paradigms to pursue both money and meaning without the need for trade-offs. Reflecting on the early days of your business is a...
S2 Ep 1. Redefining Success: The Intersection of Profit and Purpose 10.04.2024 12:51
In this episode of The Jasper Blueprint podcast, Bessi explores the intersection of profit and purpose, how it can fortify business foundations, creating a stronger and more resilient enterprise. Bessi highlights Dr. Avis as a wonderful example of embodying this symbiotic relationship between financial success and social impact with her firm, Media to Millions. If you didn't catch our earlier ep...
S1 Ep 11. The Future of Business: Building Sustainable Success through Profit and Purpose 03.04.2024 30:29
In this episode of The Jasper Blueprint podcast, Bessi shares common challenges leaders face on the journey toward sustainable success in business. If the last few years have thrown you off your game, this episode will shed light on potential causes as well as practical solutions for you to reclaim the reins in your business. Consultants and advisors are promising to help small and medium business...
S1 Ep 10. Profit and Purpose Unite: Transforming Business with the 'Both/And' Strategy for Competitive Edge 27.03.2024 22:52
In this episode of The Jasper Blueprint podcast, Bessi invites visionary leaders like you to re-examine your beliefs about the intersection of profit and purpose. Challenging traditional approaches to business we're advocating for a strategy that doesn't see monetary success and meaningful impact as mutually exclusive. By weaving in discussion around the pitfalls of traditional consulting advice,...
S1 Ep 9. The Agile Executive's Guide to Thriving in Uncertainty: Purpose-Driven Strategies for the Modern Market 20.03.2024 26:37
In this episode of the Jasper Blueprint podcast, Bessi explores the theme of how to thrive in uncertainty through the lens of business modelling and strategy, addressing the challenges that established business leaders encounter in today's volatile market. Bessi encourages you to identify your own areas of brilliance and what makes your organisation unique. From that insight you are better equipp...
S1 Ep 8. Leading with Integrity: Navigating the Intersection of Money and Meaning in Business 13.03.2024 29:16
In this episode of the Jasper Blueprint podcast, Bessi navigates the complexities of leading a strong business in an ever-changing and demanding environment. We dive into the critical task of reevaluating deeply rooted assumptions about the fundamental role of business, specifically highlighting the intersection of money and meaning in business. This conversation aims to inspire a profound reflect...
S1 Ep 7.The Convergence of Profit and Purpose: Strategies for a Resilient Business Future 06.03.2024 30:42
In this episode of the Jasper Blueprint podcast, Bessi explores the unconscious beliefs about profit and purpose in business and how that drives decision-making and behaviour. We discuss the urgency of shifting these beliefs and the negative impacts they can have on your business. By aligning money and meaning, you can reduce risks, spot opportunities, and strengthen your business's long-term viab...
S1 Ep 6. Navigating Complexity: Entrepreneurs' Guide Through the Messy Middle 28.02.2024 44:55
In this episode of the Jasper Blueprint podcast, Bessi walks us through the complexities and honest realities of being in the 'messy middle' of achievement and offers an entrepreneurs' guide through the messy middle. Bessi employs the 'messy middle' narrative to explore broader themes of leadership and the entrepreneurial experience. She highlights the necessity of aligning work with core values a...
S1 Ep 5. Beyond the Bottom Line: Continuous Learning & Operational Agility in Entrepreneurship 21.02.2024 28:47
In this episode of the Jasper Blueprint podcast, Bessi invites established business leaders to reflect about the interplay between continuous learning, operational agility in entrepreneurship, and the pursuit of both meaning and money in business. Bessi begins with a personal recount of her podcasting journey, emphasising the value of endurance and the perspicacity gained through consistent effor...
S1 Ep 4. Navigating Change with the Jasper Blueprint: Strategic Decision-Making for Entrepreneurs 14.02.2024 25:03
In this episode of the Jasper Blueprint podcast, Bessie captivates entrepreneurs and business leaders as she unravels the necessity of having a tool like the Jasper Blueprint the key to strategic decision-making for entrepreneurs in the modern, fast-paced business landscape. She talks about the challenges of conventional norms and endorses the integration of strategy with purposeful decision-makin...
S1 Ep 3.Breaking the Two Camps Trap: How to Merge Money and Meaning in Your Business 07.02.2024 28:08
In this episode of The Jasper Blueprint podcast, Bessi dives into the compelling concept of merging financial success with a purpose-driven business approach. The episode unravels the inherent potential in businesses to be a force for good, without sacrificing profitability. Bessi introduces listeners to a dichotomy she calls The Two Camps Trap. This way of thinking drives the often subconscious b...
S1 Ep 2. Streamlining Decision Making: The Key to Overcoming Overwhelm and Making Aligned Choices 31.01.2024 33:49
In this episode of The Jasper Blueprint podcast, Bessi discusses the strategic groundwork you need to do as an established business leader aiming to prosper amidst uncertainty and change. Introducing the Jasper Blueprint as a revolutionary approach that weaves monetary success with meaningful business practices, extending beyond the outdated concept of business as a zero-sum game. Bessi expands on...
S1 Ep 1. Breaking the Cycle of Risk and No Reward: How the Jasper Blueprint Can Help 24.01.2024 25:30
In this kickoff episode of The Jasper Blueprint podcast, Bessi unveils a groundbreaking approach aimed at established business leaders striving to navigate the uncertain and complex business landscape. As Bessi introduces the Jasper Blueprint, she encourages listeners to rethink traditional approaches toward business strategy, leadership, and financial stability. Bessi outlines the core premise of...
45. ESG Strategy (Part 2): How To Avoid ESG Being An Expensive Distraction In Your Business | BRAC Case Study 01.09.2023 37:43
Bessi looks to help you prepare for mandatory climate reporting and explores the world of ESG (Environmental, Social, and Governance) as well as its profound implications for businesses. This five-part series simplifies ESG strategy, guiding you through its core elements and practical applications. In part 2, Bessi introduces the practical IDEO Overlay framework to demystify ESG considerations for...
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