The Jasmine Star Show

Have you ever wondered what made Starbucks such a cultural phenomenon? Hot take: it’s not the coffee. It actually has more to do with their atmosphere… why, you ask? Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)… A place to go beyond work and home to relax, socialize, or catch up...

“Do you come from an immigrant family?” When my English Professor asked me this while critiquing my first college paper… I was shook. I’ve thought about this for years, decades, in fact. But in retrospect, it was a hidden blessing. It led me to discover passions I might have otherwise overlooked. (Ahem, like business!) Most importantly, it led me here, recording this episode for you. So, let me as...

Can you imagine being named the BEST in the globe at what you do? Well, That's exactly what happened to Will Guidara , the former co-owner of 11 Madison Park, and Amy Porterfield , my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable hospitality" and how it propelle...

You know who knew a thing or two about defying norms? Coco Chanel. In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.) So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance. And let me tell you, the whole world took notice but she didn’t stop there… She went...

You’ve heard me talking about “getting in the room”, right? Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too… …“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.” I get it. Trust me, I do. It seems counterproduc...

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?) Because I have… In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for thei...

My mentor, Susan Sierota , introduced me to a concept that took me a hot minute to grasp…. But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.” If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.** But one thing this mindset shift taught...

Maybe you’ve asked yourself this question… …“What is THIS all for?” It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work. And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after dropping off her three kids at school, one with s...

Hear me out: What if you set the bar higher than you could ever imagine… What if you allowed yourself to dream so big that it terrified you simply because you knew you’d have to let go of the things (strategies, offers, businesses) that are currently working, to get there? This is what it means to “10x” your goals and when Dr. Benjamin Hardy explained how to do this and why it’s easier than just “...

"Will this matter in 10 minutes, 10 months, or 10 years?" Asking myself this simple question has been a game-changer for me and I’ll tell you why… If it doesn’t matter in 10 months or 10 years, I simply don’t care. I don’t care about the reality show everyone’s talking about. I don’t care where we eat dinner. Basically, I’ve trained myself to not care about instant gratification or momen...

Unrehearsed, unrefined, and completely from my heart… THIS is exactly what you can expect during the next six minutes together. You see, I love (like really love) researching, writing, preparing, and creating content for you. But this episode is different, it wasn’t done for the sake of creating content. This is actually a segment of a Q&A inside of Your Biggest Launch Ever . I was asked, “Do...

Real talk: Are you willing to get your hands dirty with the gritty, often overlooked tasks that lay the groundwork for your future? My resident co-host Amy Porterfield , our guest Gary Vaynerchuk , and I had a conversation about how important this mindset shift really is to become the person you need to be (so you can have the things you want to have and do the things you want to do.) But that’s n...

Have you ever had something, someone, or even just a conversation light a FIRE in you? It's as if every atom in your being is telling you, ‘Hey, there’s something bigger than you that you’re supposed to be a part of now—mmmkay?’ Well, as an entrepreneur, the purpose and determination that feeling can bring is pure magic. So, if you're ready to be part of a conversation that's all ab...

"What if this doesn't work out?" That one lingering question that drives just about every entrepreneur crazy (like a fly at a barbeque). But what if—instead of letting it buzz around our heads—we reframed our mindset to see it as an opportunity for growth? “OK. Sounds great, Jasmine. But how?” I’m so glad you asked… In this episode, Lewis Howes shares strategies for overcoming fear...

Real talk: there is nothing I want more (not even a lifetime supply of tacos y tapatio) than to see you build the business you so truly deserve. That's exactly why, in this episode, I’m answering questions from business owners just like you to help you reach that next level. From validating business offers through beta testing, to sharing strategies for building an email list with a personal...

If there was one discussion that could transform the way you view criticism and critiques, this is it. Because here’s the deal: feedback is a GIFT. It's a chance to learn, grow, and become the best version of yourself and create the best possible business. Yes. It might be uncomfortable at times. But not nearly as uncomfortable as wasting time, energy, and money doing things that don’t work o...

Have you ever heard of the “Million Dollar Tool” ? It only costs about $2.25, but it saves chain restaurants over a million dollars in product a year. Can you guess what it is? It’s a rubber spatula. Just scraping out that little bit of dressing, sauce, or whatever from one pan to transfer it into the new pan (instead of the trash) saves them SO MUCH MONEY every single year. So, why am I telling y...

Wanna know what really holds entrepreneurs back? … it’s not lack of funds. … it’s not lack of time. … it’s not lack of influence. It’s the story they’re telling themselves around these perceived “limitations”.** But the good, no GREAT, news: You can tweak, change, and rewrite the story however many times you need to. In fact, in this episode, Megan Hyatt Miller, the CEO of Full Focus , shares exac...

I have four words for you… GET. IN. THE. ROOM. Doors locked? Go through a window. No windows? Climb to the roof and go through the vents. And once you do get in the room (because if you want to bad enough, you will), remember: you belong there just as much as anyone else does. This is just one of the many, MANY mindset shifts I’ve made over the past couple of decades. And in this episode, you’ll l...

Ever wonder what it's like to build a team that's as passionate about growth as you are? These are the kind of people who don't just clock in for a paycheck; they're invested in the journey and ready to make a difference. Lemme tell ya, those team members are out there. It just might take some extra effort to find them. In this episode, Leila opens up about the process of hirin...

Tell me if you can relate to this… When I get obsessed with something, I start to see a new level of results. But I have to fully immerse myself into that ONE thing and give it my all. You see, being obsessed helps you narrow down your focus and allows you to dedicate more mental energy (and time) to make quicker progress. In this episode I’m spilling the tea on my latest obsession, what I’ve lear...

Can I be real with you for a moment? I mean, you listen to the podcast so I already know you’re a real one. OK, here I go: I'd rather have someone disappointed, upset, or disliking me for being 100% true to myself, than being a mere carbon copy of who they think I should be. And that’s a special kind of peace that I wish for you, too. In this episode that originally aired on the "I Dare...

When it comes to building a *GREAT* team, let’s just say there are some lessons that I learned the not-so-easy way. But that’s ok… because now I’m able to share them with you. (worth it!) Some lessons were as simple and light as implementing mental health days (and scheduling them strategically.) Others, well, let's just say they stung a bit. In this episode, you’ll learn the exact strategies...

STOP: you’ll need to prepare your hearts for this one… You’re about to experience an inside look with some of the most brilliant minds discussing business, entrepreneurship, and development. How brilliant you ask? Well… Jocelyn Moore: Jay Rockefeller, (the U.S senator) pulled up a seat at the table for her, literally . Chelsea Grayson: American Apparel and True Religion recruited her to be their C...

Have you ever wondered how struggling companies turned things around to be successful again? I know I sure have. I always wonder what the bottleneck was… Was it the leadership? The products? The operations? The experience? This is why I was THRILLED to bring on Chelsea Grayson to hear all about her experiences doing this exact thing! Chelsea was sought after and brought in as the CEO of True Relig...