The Jasmine Star Show

Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more? That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue without having to find new customers. Listen to hear five actionable strategies that will not only increase your LTV but also transfo...

Have you ever wondered why some products just fly off the shelves while others gather dust? Well, lemme tell you...it’s not just about what you’re selling, but how you’re pricing it. In this episode, I dive deep into five psychological pricing strategies that can boost your sales and attract those higher-paying customers you’ve been dreaming about. My one invitation is to take these insights and t...

If this episode resonated and you want to dive deeper with revenue generation from offers, sign up for the waitlist for Your Biggest Launch Ever and be first to know when doors open! >>>>>>>>>>>>>> They’re asking questions about your other offers… They've reached their initial goals… They’re raving about their experience… These are just a few of the s...

What if you could secure your DREAM client with just one compelling pitch? Bookmark this episode because today, I’m breaking down my four-step process to crafting and delivering a pitch that’s not only authentic but also highly effective. And yes, I know that pitching can be nerve-wracking, but it doesn’t have to be. With this approach, we’ll turn those nerves into confidence and land the clients,...

I still can’t believe I’m sharing this as a podcast episode… It’s uncomfortable. It’s vulnerable. And it’s VERY real. But most importantly, it’s too good not to share because I know it’ll help you on your own journey. Susan Sierota’s mentorship has been, dare I say, life-changing . Everything from helping me empower my team to run the operations to handling (many) business curve balls. In this epi...

Behind every successful entrepreneur is a process for making decisions, managing teams, and overcoming challenges. But how do they develop these strategies? Two key ways: by taking action and learning from others’ experiences. That’s why I created this business Q&A-style episode—to pull back the curtain and share my personal approach to navigating these very challenges. In this episode, you’ll...

What if I told you that business plateaus can be a good thing ? Hear me out… A plateau can signal a need for a fresh perspective, a new strategy, or a deeper understanding of your market. It's an opportunity to pause, reflect, and re-evaluate your business goals and systems. Sometimes, the most significant growth happens not during periods of rapid expansion, but during these moments of still...

The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back. I’m SUPER specific about how I manage my time—especially when it comes to my inbox! I had the pleasure of chatting with Nick Sonnenberg , CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone l...

Do a gazillion questions come up when you think about expanding your business? …What will my competition be like? …Will my messaging land? …How can I stand out and make a great first impression? If you’re squinting your eyes, wrinkling your nose,  and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion. In...

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat. I’m beyond thrilled to welcome back Seth Godin —the marketing genius, best-selling author, and thought leader—for round two on the podcast. From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all a...

Welcome to your Marketing State of the Union address. Yes friend, today, we're diving into what's actually working right now, but more importantly… How to set up your business to WIN in 2025. (Can you tell that I lo(ooo)ve thinking ahead?) Joining me today is none other than Eric Siu , a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strat...

Ready to learn what’s been working, what hasn’t, and where my focus is as I reflect on the past three months? GOOD. As raw, uncomfortable, and vulnerable as these conversations can be, I record them so you can learn from my experiences—the highs, the lows, and everything in between. In this episode, I’m taking you behind the scenes of my business as I reflect on the bricks I laid in Quarter Three...

>> Sign up for my FREE LIVE CLASS: Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers: http://jasminestar.com/leadmagnet << Let’s be real: we all have plenty of emails in our inbox, and getting someone to subscribe these days takes more than just saying “Don’t forget to subscribe to my newsletter!” People are selective with their time and inbox space, so if you wa...

Everyone tells you that the secret to happiness and success is… AUTHENTICITY. But…what does it really mean to be authentic? Today’s guest answers this beautifully by sharing a framework to live with intention, purpose, and best yet: keeping FUN at the center of it all. I’m thrilled to welcome Ben Nemtin , speaker, author, and co-creator of The Buried Life . Ben (so graciously) opened up about his...

“17 Ways You Can Screw Up Your Kids” “5 Mistakes That Will Ruin Your Credit Forever “4 Reasons You’ll Never Lose Weight” Have you seen this type of fear-based marketing? It might lead to short-term actions, but it hardly ever leads to long-term loyalty. When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the cl...

He’s worked on campaigns for household brands (think: Nike, Apple, and Samsung.) Chase Jarvis , author and photographer, has found success with life and business because of one singular philosophy: never play it safe. There are cells in our brains that are hardwired to keep us comfortable and safe, actively steering us away from risk. It’s a survival mechanism designed to avoid discomfort and unce...

“Curiosity led me to where I am today.” When Ena Hull , TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is. Curiosity brings new tests and experiments. Curiosity leads to new ways of thinking. Curiosity opens doors to new possibilities and opportunities. From a young age, Ena observed and studied successful people, asking questions and se...

Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds. THIS is what it feels like when you have a team that doesn’t communicate or collaborate. So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and ensure everyone is aligned towards your company’s...

You know what one of the biggest goldmines for market research is? Objections. (Yes, you heard that right.) If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”. Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?" And, that's fair. But what if I told you the...

“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.” When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk , private business mentor, to be on the show, I knew I’d have pages full of notes.) But what I didn't kn...

How can you create ways (for not only your business) but your community to WIN? When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed. And during this discussion, I heard some of the most creative ways to do exactly this. But what I found truly fascinating about today’s guest, Peter Lobanov , the Chief Creative...

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior. And if you're new around the block, I NEED to break it to you: I'm a psychology freak. Here’s the thing…understanding human behavior can totally transform your business strategies! That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neur...

Be honest: Have you ever gotten business advice that sounded, well, like this… To get ahead of 99% of business owners, you must: …”ABC: Always be closing.” …”Eat your competition for breakfast, lunch, and dinner.” … ”Never take no for an answer.” I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: Th...

“...well, it's just that your level of confidence...” Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply. Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid. But in everyday life? It’s another stor...

I created my first course in 2016, and hand-to-heaven, it changed my life. But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it? I want you to feel fully equipped and confident through every step of creating your digital offer. This is exac...