The Jasmine Star Show

Friend, whether you’re a brick and mortar shop, a service provider or in Direct Sales, our businesses are ALL people-oriented. That means we can’t be successful without connecting with others! In today’s episode, I’m introducing you to one of my dearest connections, Jen Gottlieb. In this chat we talk about all things publicity, mindset, and building connections online and offline to grow your busi...

Want to hear what one of the first pieces of advice I got as a business owner? Build. An. Email. List. At the time I didn’t understand why somebody would want to read a newsletter from a photographer.  Even though I had doubt, I took my friends’ advice and started to seriously build my email list. And you know what I learned?  >>Newsletters are a secret weapon in my business and the best way...

Do you ever wonder when the day will come that the po-po shows up at your door because you did something wrong with your business?  Now y'all know I'm a proud law school dropout who still loves watching old episodes of Judge Judy. I’m ALLLLLL about the people's court. *Can I get a witness!* Law will always be in my blood so that’s why I’m excited to jump into this conversation with...

Can I share with you one of my favorite parts of my week? Going live on Facebook for an ASK. ME. ANYTHING.  These no-nonsense, kick-in-the-pants, tell-it-like-it-is Q+A's used to scare the pants off me for the longest time *#realtalk they still kind of do* but now I look forward to them.  Every week I go live as a way to connect with people in real time. For 30 minutes, I enjoy sharing my jou...

Are you ready for things to get a bit awkward? This episode is hands down the most embarrassing episode that I have released * and that's saying a lot! *  I’m usually the one critiquing accounts, but the tables have turned my friend. * Grab your marshmallows and skewers * because I am basically roasted and toasted by my good friend, Marcus Murphy, on a platform that I feel a little insecure a...

Have you ever wondered how or when to pivot and diversify your business?  I'm not a pivoting professional but I AM a practitioner of diversifying my business. In this episode, I’m going to take you on my business journey and show you the framework to start seeing the opportunities and possibilities for you to pivot and diversify. Here’s the thing… I have diversified and pivoted based on one t...

One of my favorite things about Social Media is that not a single account is the same. Our profiles are all unique because they are our opportunity to showcase us and our passions! >>The best thing about social media marketing is that you have control of what you put out and the experience you give to your followers.<<  So boo, how are you showing up and using it?  Oftentimes we make e...

Do you want to know how to save time and sanity on social media? We could ALLLLL use a little more of both, right?  I get it boo, life feels a little overwhelming at this moment. But resist that urge to sip on a quarantini, because I'm gonna show you how to minimize your stress! I’m coming in hot *does anyone have a fire extinguisher* with my strategy for planning, creating, and executing a M...

Real talk… have you given yourself permission to wholeheartedly pursue your dreams?  We ALLLLL face barriers when it comes to chasing our dreams. The difference is, do you let them stop you or do you jump right over them and leave them in your dust? In this episode, I am addressing 5 barriers that stop you from pursuing your dreams.  Boo boo, here’s the thing, I’m bringing these up because they ar...

*Take 2!* It’s time for another Instagram-themed coaching session. Ever wonder what the deal is with Instagram stories, IGTV and going LIVE? I mean, it can’t possibly be as successful as everyone says... No one wants to see my face on screen, right? Oh boo, you couldn’t be more wrong!  I know it can be intimidating and overwhelming but I’m telling ya friend, Instagram video features is where it’s...

Ever wish you could ask me your burning Instagram questions?  Listen up Buttercup, because today's your lucky day! I’m gonna bring you in on a coaching session I had on the inside of Social Curator where we talk about all things Instagram. I have not been asked questions this in depth, granular and amazing. *They put me through the ringer!*  In fact this coaching session was so good, that we...

I can’t believe what I’m about to tell you……. Did I grab your attention?  On a scale of 1 - 10 how do you think your posts do at getting your audience’s attention and engagement? The struggle bus is at full capacity right now.  Don’t you worry, we've ALLLLLL been there. Not knowing what to write, side-eyeing someone else's grid for caption inspiration, playing eenie-meenie-minie-mo to ch...

Listen up boo and listen up closely: you do not need to be an influencer to run a successful business Don’t believe me?  I know so many of us are convinced that your account has to look a certain way, have a certain amount of followers, or have that blue check mark on it. Some of you strive to become an influencer as your ultimate goal, dreaming of sponsored ads, free products, and tons of adoring...

If you are a regular listener of the Jasmine Star Show (thanks boo!), you hear me preach all the time about getting personal on social media. I’m ALLLLLLL about building those relationships and talking as if you’re with your BFF. However, is there such a thing as getting TOO personal on social media? This is actually a question I’m asked quite often because it's something that many business o...

Let me ask you, friend: D o you consider yourself a freelancer or an entrepreneur? Because once you’ve identified which lane you are in it’s not only going to bring you confidence but help you approach how you do business.  Let me introduce you to my future best friend and spirit animal Seth Godin. Seth is nothing short of a genius. He’s written 19 best-selling books, given 5 TED talks, and create...

Are you struggling to identify your voice on social media?  There are millions of Instagram users so let’s get you to stand out! In this episode, I’m talking all things branding. I believe the foundation to growing a tribe of loyal followers is by defining what branding category you're creating on Instagram. This is going to help frame what you should be posting, how you should be posting it,...

Anyone feel like they are living in an alternate reality? * cue the Twilight Zone theme song * During the COVID-19 quarantine, normal life is like a long lost friend we are desperately waiting to reconnect with.  Some of us are holding on to the hope that once the dust settles, life is going to completely go back to how it was. But boo boo, that’s just not realistic. It’s time to push past the dis...

I’m gonna throw it back to the early 2000s when the show Mythbusters was airing. Remember that show where they took common myths and either confirmed or busted them? * I mean, who knew that turning off your ac and rolling down your windows doesn’t ACTUALLY save you gasoline!? *  In a keynote I presented at Social Media Marketing World, I take down some of the common myths people tell themselves ab...

I feel like times of uncertainty make us do crazy things. I mean JD and I made a mad dash to the grocery story and want to know what we walked out with? A jar of olives, pimentos, coconut oil and cheese crisps. Who are we? Let's not talk about how I could really use extra toilet paper right now.  Showing up on social media can feel the same way. You scramble to put out anything and everything...

Is Facebook DEAD?  You might think Facebook is SOOOOO 2010…. but I'm here to tell you in 2020 Facebook is alive and well. In fact, it’s personally one of my favorite platforms.  I want to show you three ways you can market your business on Facebook and give you tons of tips along the way.  Starting a Facebook Page  Using Facebook Groups  Utilizing Facebook Ads Buttercup, I’m all kinds of exci...

Friends, do you love a good Q&A? I’m ALLLLLL about that life! That’s why each week I go LIVE on Facebook and Instagram to show up for my audience and answer the questions they are struggling with.  In this episode you’re going to hear me answer questions on:  How to prioritize tasks  How to get people to buy into your business  How to create your 45- second elevator pitch How to streamline you...

Have you ever struggled with how much to charge for your services or product? You question if you’re asking for too much or not enough, want to hide your head in a hole when someone says “ that’s too expensive, ” but also strive to charge enough to make ends meet.   Boo boo this is one thing that allllll businesses struggle with. You are not alone.  I had the opportunity to connect with Ramit Seth...

Let’s talk about what’s been on everyone’s minds lately… How to Build Your Business While Social Distancing. Is it even possible right now? How do you get past this tidal wave of overwhelm? Your girl has a plan to wrap your business with hope, strategy and a future. Are you ready to hear it? This is not going to be a warm fuzzy conversation. No, this is a conversation about what real business owne...

Let me ask you friend… how good are you at setting goals? If you’re anything like me, sometimes it’s hard to set goals and let yourself dream because you are afraid of being heartbroken. What if I don’t meet my goals? What will people think of me? There’s a level of vulnerability when you speak them into existence. But boo boo that’s what I want to tackle with you right now with some simple tips a...

Have you ever wondered what MY day looks like? I am pulling back the curtain to a day in the life of a seven figure business owner and inviting you to spend an entire work day with me. *That’s right boo boo,  you are straight up Dorothy revealing the little old man behind the Wizard of Oz!* To be honest, my day to day looks really normal, my life really is no different than anyone else’s, I’ve jus...