The Jasmine Star Show

Have you heard the news?! Instagram Reels has just been added to Instagram as a quick, fast-paced way to produce content! This is preeeetty monumental because for business owners, Instagram Reels is the best thing to hit the app since they added Stories >>Think of them as 15 second micro-commercials that can be edited together rather than recorded in real time like on Stories.<< Since...

Hustler, do you know what makes sales on social media? No, it’s not the amount of followers you have or how pretty your feed is… *I hope you didn’t actually think the answer was that superficial!* >>What makes sales on social media is, drumroll please…. Trust.<< Your followers need to have no doubt in their mind that you have a solution to their problem and that you’re the perfect pers...

Are you a multi-passionate person? Have you ever been told to “pick one thing and stick with it” and it feels like making Sophie’s Choice? Oh friend, if this resonates with you, you are going to LOVE my conversation with Ken Coleman! In this interview, Ken and I discuss: How to find your purpose Ken’s unexpected advice for the multi-passionate entrepreneur  The 7 stage path to meaningful work I kn...

Let me be real y’all: When I first started my business, I was desperate for people to know who I was. I wanted to show what made my business special, but it felt like no one paid attention.  >>It wasn’t until I started sharing who I was, in addition to what I did, that made the biggest difference.<< Now, when it comes to using Instagram to build a relationship with your followers to ev...

50% Holy, 50% Hood… That’s what perfectly describes me and my twin sister, Bianca Juarez Olthoff. Can you guess which half I claim? *That’s riiiiight: I’m definitely more Hood than my Pastor sister, who’s like the MexiRican version of Mother Theresa!* Now before you think that we’re about to go on a trip down Memory Lane, I have to introduce the real subject of this conversation: how to build a pe...

I know this may sound a little lofty, but I know the BIGGEST mistakes you’re making when speaking to your ideal customer on social media. And today, you’re going to hear that tip and MORE as I deal it to you straight *no chaser* in today’s coaching session with Social Curator members. I can’t *help* but get heated in conversations about finding and engaging with your ideal client on social media!...

Friend, I’m going to be real with you... I often hear entrepreneurs not posting on Instagram because they’re worried about not getting likes or wonder what people will say about their content… And I’m like, STOP THINKING + START DOING. And here’s the thing: I can talk a biiig game by telling you all of the things you need to have in your Instagram account but it is crucial for you to look at your...

“Here's to strong women. May we know them. May we be them. May we raise them.” -Maya Angelou Oh friend, if you love this quote you are going to love today’s guest, Sandra Chuma .  For more than 15 years, Sandra has successfully blended business leadership, entrepreneurial innovation and creativity. Sandra hopes to provide access to the untold stories of exceptional African women that will res...

Friend, how often do you think about your pre-Coronavirus life? Is it filled with nostalgia and longing? For me, I think about receiving a call that we are able to adopt our baby girl and packing in about 30 minutes for a trip to Vegas… and that’s exactly what you’re going to hear today. Right before the quarantine, I had a conversation with Vivian Nunez on her podcast, What Happened After? Althou...

Friend, do you feel like you’re doing #allthethings on Instagram but you aren’t seeing results? *Cue the sweaty palms!* You’re not alone, boo boo. Jamie asked the same question on a recent Ask Me Anything video I did on Facebook Live. In this podcast episode, you’re about to hear my response about when she should change her strategy or have more patience.  And in addition to changing strategies, i...

You’ve started a business... great! Now how do you go about setting yourself apart from all the competition? When I hear business owners talk about how to stand out in a saturated market, they paint the picture of feeling like they will get lost in a crowd *especially on social media* Friend, you’re in for a treat because that’s exactly what my friend Amanda Tress and I help you with in this episo...

Have you hopped on the hashtag train or are you still sitting at the station too scared to get aboard? I get it friend, hashtags are a beast to conquer. You don’t know which ones to use, how many to throw on a post, and in the end wonder if they even do anything. But guess what Buttercup: you can’t sit on the side of the tracks forever, because Instagram *wants* you using hashtags and using them i...

If I were to stop you on the street and ask you who your business is for, would you hesitate or would you be able to confidently describe who you cater to? >>Most business owners I talk to struggle with not knowing who their ideal client is. They try to reach everyone, but by doing that don’t really reach anyone.<< I get it boo, you’re scared to limit your sales by limiting your audien...

Have you heard of a little show called Shark Tank? In case you haven’t, it’s a captivating one where entrepreneurs pitch their products to investors for the opportunity to get funded. *It has me sitting on the edge of my seat everytime I watch it!* I had the privilege of getting as close as you can get to being on the show… I went live with Daymond John (one of the investment Sharks) on Instagram....

Do you ever feel like you’d rather have a root canal than plan out your social media content? It may sound a little dramatic, but I feel you boo: that struggle is all too familiar. I would spend hours each week overthinking, planning, and editing and still not be satisfied with the content I was putting out. It was so exhausting! ...That is until I created a system that helped me plan out a week’s...

Let’s face it: we’re living in a virtual world. For the last several years, online businesses have been coming in hot and with COVID-19 still hanging around like that unwanted party guest, more and more businesses are having to pivot with the times. If you’re a brick and mortar business and have been affected by the shelter in place order or you're a service based business who’s thinking abou...

Ever wonder if using ads to drive traffic to your business is worth it? In this digital world, online advertising is everywhere. At any given time scrolling through Instagram and Facebook, you will probably be targeted with ads every few minutes. You’ve seen them in action, but do you know how successful they can be? My friend Rick Mulready has a superpower of simplifying Facebook and Instagram ad...

Do you ever feel like you’re not getting enough Instagram engagement? Do you put in the work, show up consistently and still hear crickets? That’s one of the questions I was asked in a recent Ask Me Anything I host weekly on Facebook. If you’ve ever tuned in, y’all know I deal it to ya straight and it’s one of my favorite ways to connect with you more!    In this episode I go over:  3 steps to get...

Git up... Renegade... Say So… Do these phrases mean anything to you? I am right there with you boo *it goes right over my head*. But fellow grandmas, these are the names of popular TikTok dances! TikTok is the latest social media craze that ALLLLLL the teenagers are about.  For the last few months I’ve been wondering if TikTok is the place to be as a business owner, and from the questions I’ve see...

So this is the part where a normal person gets emotional and grabs for the tissues… but this tin man over here has a hollow chest. * take me to the wizard, Dorothy! *  It’s not that I don’t care… it’s that I care so deeply and viscerally for people that I think logically before I think about it emotionally. I know it doesn't make sense, but you also know what doesn't make sense? Putting...

Want to tackle one of the most annoying things on social media? No, I’m not talking about the shameless #wokeuplikethis selfies. I’m talking about bots: fake Instagram accounts that troll your posts and harm your engagement.  You know the story: You head to your account and get that momentary excitement that your dream customer finally engaged on your story poll or your recent post only to realize...

Friend, let’s throw it back to 2016, when Queen B graced our ears with Lemonade, everyone was first crying their eyes out to This is Us, airpods just came out, and Hamilton swept the nation. Can you picture it? Well at the same time, I was making my first attempts at learning how to run a digital business.  This was something I had *never* done before. Y'all it was 2016, not 1996, but I was s...

Pulse check: we are halfway through 2020 already. How is your business doing, boo? Whether your business has been thriving or you are feeling low at this midpoint, this episode is for you! In this episode I’m going to share with you 3 mindsets to guarantee your success by the end of the year.  You’re about to hear a portion of a fiery class I gave on the inside of the Social Curator community. Thi...

Y’all know the expression put your money where your mouth is… but it’s time to put your money where your HEART is. *You ready?!* My guest today is Stacy Lindsey, a multimedia journalist writer, media consultant, and speaker. She is the editorial director and cofounder of The Conscious Investor, a weekly digital magazine that uncovers the world of impact investing.  >>Impact investing is impa...

I’m going to say a B word no one likes to bring up: BOUNDARIES . We have this mindset that boundaries limit us or are a heinous selfish act. But boo,that couldn’t be further from the truth.  By nature setting boundaries means that you are essentially putting you & your needs first. But  that’s a GOOD thing! As an entrepreneur, YOU are the business, which means that your mental & physical h...