Kristi Bridges

The Irresistible Factor

Business EN ↓ 193 episodes

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

Author

Kristi Bridges

Category

Business

Podcast website

soundcloud.com

Latest episode

Jun 10, 2026

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Episodes

Interview with Lee Wallace — CEO and Owner of Peace Coffee 16.09.2021

Peace Coffee makes sustainably grown, freshly roasted coffee beans where their values are at the core of their business. Listen in to see how such a strong mission has helped grow their business– tackling not only a consumer problem but a societal problem at large.

Interview with Hudson Gaines-Ross — Co-Founder and CEO of Plant People 15.09.2021

Plant People is a mission-driven company that provides doctor-formulated, regenerative plant and mushroom supplements that aid with various ailments such as pain, sleep and energy.https://www.plantpeople.co/

Interview with Ryan Harvey — Founder & Katherine Harvey - Co-Founder of Bare Bones 10.09.2021

Bare Bones bone broth is made with organic ingredients and 100% grass-fed and pasture-raised bones. Tune in to learn about how Ryan and Katherine spearheaded this new market and brought forward the healing benefits of bone broth.

Interview with Pete Maldonado — Co-founder & CEO of Chomps 07.09.2021

Chomps eliminates the guessing game in eating healthy and creates simple snacks that are made with the highest quality, sustainably sourced proteins and no hidden, harmful ingredients.

Interview with John McDonnell — Investor in Ghost Tequila 11.08.2021

John McDonnell has launched and marketed a number of successful global spirits brands. His career started at Joseph E. Seagram & Sons, spending 18 years in domestic and global sales and marketing. In January 2005, he joined The Patrón Spirits Company and became President, International and Chief Operating Officer. Today John invests in many other popular spirits brands such as Ghost Tequila.

Interview with Elly Truesdell — Former Whole Foods Global Director of Brands & Product Innovation 10.08.2021

Elly spent nearly a decade at Whole Foods Market as Global Director of Local Brands & Product Innovation, where she supported the growth and national expansion of dozens of today’s most beloved brands. She is currently a partner at Almanac Insights where she leverages her experience of the food and beverage industry to manage current and potential Almanac investments.

Interview with Keith Belling - Founder and CEO of Right Rice 10.08.2021

Original founder of Pop Chips, CEO Keith Belling talks to his newer product Right Rice. Right Rice is a delicious rice alternative that filled a void in the market. It is easy to cook, ready in about 10 minutes, has no preservatives or GMOs, is gluten-free, and vegan.

Interview with Gail Becker - Founder and CEO of Caulipower 20.07.2021

Caulipower is a healthier version of the foods you crave, that actually tastes like the foods you crave. Caulipower products are packed with vitamins, are cauliflower-based, and always gluten-free.

Interview with Reuben Ben Jehuda - CEO of PopBar 16.07.2021

PopBar is a natural frozen ice cream treat on a stick! They use only all-natural ingredients, made fresh daily with real fruit and no artificial flavors.

Interview with Mark R. Warren- President and Co-Founder of FitVine Wine 15.06.2021

FitVine Wine was born around a table with friends and family looking for an alternative to other wines that fit our lifestyles. From there it grew as we found more and more people were looking for wines that were a better fit for their lifestyle, whatever that fit might be.

Interview with Brandon Fishman- CEO of Vita Cups 09.06.2021

Alison Minter from North Castle Partners and CEO Brandon Fishman talk about their relationship and the success of the Vita Cup brand. Vita Cups are gourmet coffees and teas infused with vitamins and superfoods.

Interview with Kristi Knowles- CEO of Mother Raw 24.05.2021

Mother Raw organic, plant-based products aren’t just inspired by nature; they’re made by nature. Their salad dressings, dips, and condiments take the best of what Mother Earth has to offer and create something amazingly delicious and versatile.

Interview with Charles Coristine - CEO of Lesser Evil 07.05.2021

Lesser Evil is a clean, healthy and sustainable snack brand. They stand for the little things - both in their products and in life. They use organic inputs, compost food waste, and use more environmentally friendly packaging.

Interview with Michael Paladini - CEO & Founder of Penelope Bourbon 11.03.2021

Penelope Bourbon is a company that was crafted in the classic entrepreneurial tradition. Mike Paladini and his wife, Kerry teamed up with his close friend and childhood next door neighbor, Danny Polise. Both grew up in Basking Ridge, NJ. They began to embark on creating a bourbon that everyone could enjoy and love.

Interview with Sean Peris and Warren Pala - Co-founders of Three Forks 10.03.2021

Three Forks is a vertical indoor grower of produce ranging from lettuce to herbs to berries, Currently supplying the restaurant and supermarket sectors in Monmouth County, New Jersey.

Interview with Chris Kirby - Founder of Ithaca Hummus 23.02.2021

Ithaca Craft Hummus is a disruptive young company with a clean label, extended shelf life, and cold-pressed process that ensures the freshest, most flavorful product possible.

Interview with Stu Strumwasser - Managing Director of Green Circle Partners 23.02.2021

Green Circle is a leading, boutique investment banking advisory firm led by experienced investment professionals and former operators that provide advisory services in raising capital and mergers & acquisitions. The firm’s focus is very specifically applied to Natural Products, Foodtech and Restaurants.

Interview with Paul Shapiro - Founder of The Better Meat Co. 08.02.2021

Paul Shapiro 4 times TEDx speaker, CEO and founder of The Better Meat Co. and plant-based pioneer discusses his innovative plans for more sustainable food production.

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