The Irresistible Factor

“You just sit down and you’re like, “Why am I doing this?” and then there’s other times where you understand the overall mission and you are creating jobs and you are feeding families and you’re doing something that’s so much greater than whatever problem is on your screen, right? I think that that’s an important framework …”Kristi is delighted to have David Habib, Founder and CEO of Yo Mama’s Foo...

“Something that I think any company can do better on, is creating that kind of performance culture around always looking to maximize and optimize. That only happens if you’re getting feedback on your work.”On today’s episode of The Irresistible Factor, Kristi is sitting down with Colin Schilling, the Co-Founder and CEO of Schilling Cider. Schilling Cider is the second largest producer of cider in...

“...Only create a company if you're creating a solution to a problem that exists, but the solution doesn't already exist. It's really difficult for investors to get excited if what you're bringing to the market is already out there, and it's only slightly different.” Kristi is thrilled to be joined by Steve Molino, Principal of Clear Current Capital on this episode of The...

“I was dismayed at the low-quality, unsafe, ugly products in the pet industry, particularly compared to [other consumer categories]. So, I set out on a mission to create a premium lifestyle brand for pets.”Kristi is excited to be talking to Zel Crampton, Founder and CEO of Diggs on this episode of The Irresistible Factor. Zel is an industry leader in the pet space and is best known for his award-w...

“When you look at the underlying root causes of poor health, diet-related diseases make up over 75% of that. So why aren’t we addressing the problem at the source: diet?”Kristi had a blast talking to Samantha Citro Alexander – Co-Founder of Bitewell on this episode of The Irresistible Factor. Samantha’s mission is to revolutionize the way we think about food by providing access and information abo...

“My goal is for [Pippy Sips] to become the status quo and that women expect something sleek, reliable, and safe for their breastmilk storage and cooling.”Kristi is pumped to be speaking to a friend of hers, Amberlee Venti on this episode of the Irresistible Factor. Amberlee is the Co-Founder and CEO of a FemTech brand that Kristi loves, Pippy Sips. Their mission is to create products that make pum...

Kristi is thrilled to speak to David Delcourt on today’s episode of The Irresistible Factor. David’s approach to entrepreneurship is to create everyday magic in people’s lives. Through problem-solving, passion, and curiosity, David has founded various companies, the latest two of which he is currently running full time; Seed Ranch Flavor Co., a brand that carries delicious sauces and seasonings, a...

“Everyone is branding themselves proudly as a better-for-you brand and that confused us. We want to be a genuinely good-for-you brand.”On today’s episode of The Irresistible Factor, Kristi is sitting down with passionate foodie and health and wellness entrepreneur, Austin Patry. Austin is the Co-Founder of Rollin’ n’ Bowlin’ and Realsy. Austin, along with his business partner Sophia, found themsel...

“I had no expertise. Everything I know about [CPG], I learned in the past few years, but what I had was a desire to bring this community together so they would help each other. That was where it all started.”Kristi has a very special guest on today’s episode of The Irresistible Factor, Co-Founder and Managing Partner of DFW CPG, Richard Riccardi. In this episode, Richard and Kristi speak about the...

“We feel doing events helps drive the product to a broader audience, but also builds that lifestyle around the brand. We're building that persona of what it means to be a Popadelics consumer.”Marilyn Yang, the Co-Founder and CEO of Fun-Gal Snacks (the parent company of Popadelics) is doing things a little differently – on a mission to create not only a CPG brand, but also a lifestyle brand. O...

“We looked into what it would take for us to work with one of the incumbent wholesale traditional distributors that are dominating the space for Natural Foods distribution and CPG. It was just a nightmare ahead of us. There was no transparency, everybody we talked to said it was a necessary evil if we wanted to scale nationally, but they're going to squeeze you for every dollar that you'...

“Of course, you have to fight for your right. Beastie Boys said that, right? You got to fight for your right every single day. I think the people who rest on their laurels, die, especially in consumer because it is so competitive. And if you found something that works, there's going to be 10 people after that the next year or 20 the year after that, and so on and so forth.”Joining us today on...

“We're seeing a massive increase in consumers' desires to seek out sustainable products when they're shopping — we're appealing to this new consumer that's not just seeking something that's good for them, but it's also good for the planet.”Joining Kristi today on The Irresistible Factor is the CEO and Co-founder of Riff, Paul Evers. Riff is a purpose driven brand...

“...Our packaging has to be really on point and say exactly what we do and then the shortest amount of time possible, so we’ve worked really hard on that too. We’ve tried to make our packaging extremely clear, concise, and persuasive so that for that split second when you have a consumer up near the register and sees your product, they know exactly what it does. Kristi is delighted to be joined by...

“We want to keep things close to home, we want to have oversight over the franchise locations as if they were corporate locations. We’re a small brand, we’re growing fast. Each door that opens is a subset of our brand and we’re going to treat it like it’s our own.”Kristi is thrilled to be joined by Co-Founder and Co-CEO of Mighty Quinn’s Barbecue, Micha Magid, on today’s episode of The Irresistibl...

“What we try to do is work with entrepreneurs to create a good ‘moment’ of force to help them with these early stages of being an entrepreneur and a founder. [It’s] not an easy journey and it’s nice to have a partner to be able to go through it with them. That’s what I aspire to do.” On today’s episode of The Irresistible Factor, Kristi is excited to be joined by Clint Chao, Co-Founder of Moment V...

Founded in 2005, NuFACE is the global leader in at-home microcurrent beauty devices and skincare products. With 17 years of driving expertise in microcurrent technology, the brand has seen consistent growth and in 2021 surpassed $150 million in retail sales. Yet they still have to keep reinventing themselves. In this episode of The Irresistible Factor, Kristi sits down with CEO Jessica Hanson and...

Movements take time, especially when they’re taking place in an industry as large and as broken as the U.S. healthcare system. Hint Health is focused on supporting the direct primary care movement. They’re on a mission to help dismantle the insurance fee-for-service infrastructure and replace it with a model that provides as many people as possible with access to high-quality and affordable health...

Do you really know what’s in your pet’s food? On today’s episode of The Irresistible Factor I am joined by Haley Russell, the Founder and CEO of Chippin Pet. Haley has set out to disrupt the pet food industry. She launched a brand of high quality pet nutrition that is powered by planet friendly protein (think insects, invasive species, and algae). She started with treats and is about to launch foo...

“My goal is to really know how we can provide something that everyone can benefit from; from the insights, from the technology and services.”Kristi is excited to be joined by Sherry Zhang, Molecular Biologist and Founder of GenoPalate, on this week’s episode of The Irresistible Factor. GenoPalate is a leading data-driven personalized nutrition platform that utilizes genetic and non-genetic informa...

“Don't ever start a food business that you're not insanely passionate about. Because [nothing is] going to justify the hours and the difficulty that you're going to go through starting a food business and building a food business if you're not super passionate about it.”Today’s guest is incredibly passionate about health, sustainability, and delicious lobster! Ben Conniff is th...

“Doubt and fear creep in every single day and you have to block it out, you have to manage it, you have to tackle it because if you think you can, you really can. And if you think you can’t, then you can’t.”Kristi is thrilled to be sharing this inspiring podcast with Ashley Thompson, Co-Founder and CEO of Mush in this episode of The Irresistible Factor. Mush is a brand of plant-based ready to eat...

If [you’re] seeing something is not working, don’t just cross your fingers and hope it is going to change. Get up, turn, keep going.”Kristi is so excited to be joined by Margaret Wishingrad, Co-Founder and CEO of Three Wishes – a better-for-you cereal brand. Margaret and her husband own an advertising agency in NYC which inspired her to create her own brand. Margaret saw a true need in the market...

“Numbers are the backbone of a company, whether you know it or not.”If you’re starting a business, you know finances are more important now than ever before. That is why Kristi is so excited to share this interview with Vincent Biscaye of Step Two Advisors. Vincent started his career in investment banking as a commodity trader. He then took a leap of faith and became an entrepreneur, leading him t...

“Why food, beverage, and CPGs? Because it's tangible, it's something that's a part of everyday life. It's something that people get a lot of joy out of.”On today’s episode of The Irresistible Factor, Kristi Bridges has a very special guest, Taylor Grant. Taylor is not only the Founder and General Partner of Cedar Capital, but he is also the Founder and CEO of Tribini – a ready...