Kristi Bridges
The Irresistible Factor
The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.
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Episodes
The Scale Was Only The Beginning For A Company With A True Purpose with Paul Buckley 23.07.2025 33:55
For Paul Buckley, U.S. Director of Sales and Marketing at Withings, joining the company was about more than a new role. “I wanted to do something that makes a difference in people’s lives—and Withings does that every day,” he says. Withings has been innovating since 2009, when it launched the world’s first smart scale. Today, the brand is known for pushing the boundaries of connected health, creat...
No shortcuts, just smart execution with Anthony Kjenstad. 10.07.2025 41:19
“There is no secret sauce of overnight success—it’s just a constant ‘what’s next.’” — Anthony Kjenstad, Founder & CEO of Firefly Recovery Anthony Kjenstad didn’t set out to build a consumer brand. But after a career in medical device distribution and a request to solve a real problem, helping patients prevent blood clots post-surgery, he developed a wearable recovery device now used by elite a...
Are Robots the Future of Massage? with Eswar Priyadarshan 08.07.2025 30:20
Aescape isn’t replacing therapists—it’s expanding access. And for health tech founders, it’s a masterclass in engineering innovation that sticks. At Aescape, innovation isn’t theoretical. It’s tactile. Their intelligent massage tables, powered by robotic arms and therapist-recorded movements, are about to transform how we recover, relax, and train. With over 60 installations across luxury hotels,...
The Business of Birth: Scaling Smart, Compassionate Care at Partum Health with Emily (Steinberg) McCareins 03.07.2025 30:20
"Our aim is really to find mechanisms by which we can reach more families." — Emily (Steinberg) McCareins What started as a pandemic-era pilot has become one of the most ambitious care models in maternal health. Partum Health delivers a full suite of perinatal services, from doula care and pelvic floor therapy to lactation and behavioral health, through an innovative hybrid model that...
Rebuilding Telehealth from the Inside Out, with Mark Noble 01.07.2025 40:39
“We’re saving people’s lives every day, and that’s the driver behind what we do.” — Mark Noble Mark Noble isn’t leading a startup; he’s reinventing a legacy. As CEO of ViTel Net, one of the earliest telehealth companies in the U.S., he’s helping health systems deliver smarter, faster, more integrated care. With patented tech that embeds directly into hospital EHRs, ViTel Net enables everything fr...
Giving Cancer Patients More Than Care with Michele Gannon 26.06.2025 36:58
Every once in a while, I meet someone who makes me pause. Someone who reminds me why I started this podcast in the first place. Michele Gannon is one of those people. She’s the founder of Mary’s Place by the Sea , a nonprofit home in Ocean Grove, NJ, that offers women with cancer something most of them don’t even realize they need: permission to stop. To rest. To not be strong for everyone else. T...
What Founders Can Learn From Building A Successful Business—And Doing It Again, with Dr. Samuel Hetz. 24.06.2025 32:12
“You just need to start. That first step leads to a second, which leads to a third. You just need to start moving in the direction you want to go.” — Dr. Sam Hetz Mergers, exits, new launches. Dr. Sam Hetz has built two businesses by betting on what the healthcare system is missing and what many patients are willing to pay for. After scaling a successful medical aesthetics clinic that became part...
The Startup That Pays You to Log Off—and Why Founders Should Pay Attention, with Corey Scholibo. 19.06.2025 41:18
What if you could build a business around less screen time, not more? That’s exactly what Corey Scholibo , co-founder and CEO of Dayo , is doing. Dayo is a digital wellness app that pays users $5 a day to stay off social media. Go over 30 minutes? You start losing money. Stay under? You save and spend on deals from brand partners who are tired of paying Meta. “What happened was these companies mad...
The Business Case for Guaranteeing Weight Loss, And Delivering It, with Dan LeMoine. 17.06.2025 36:20
Most wellness companies shy away from guarantees. Re:vitalize Weight Loss & Wellness built their business on one. Dan LeMoine, Co-founder of Re:vitalize, offers every client a clear, measurable promise: real weight loss, fast, and sustainably. “We typically guarantee a minimum of 20 lbs on our 40-day metabolic reset and weight loss program.” — Dan LeMoine In this episode, he shares: Why person...
Redefining Cardiac Rehab: How RecoveryPlus Is Saving Lives Without Leaving Home, with Peter Niemi 12.06.2025 45:10
After a heart attack or surgery, cardiac rehab can be the difference between recovery and readmission. But for a variety of reasons, 80% of patients never go. RecoveryPlus.health was built to change that. The company delivers virtual, insurance-covered cardiac rehab to patients in 47 states. They have live sessions, remote monitoring, and real human care, all from home. And the impact is impressi...
The Clinic That Solves What Others Can’t—By Only Doing What Matters, with Dr. Clayton Skaggs. 10.06.2025 37:53
“When you stop managing symptoms and start solving root causes, everything changes.” Most clinics treat symptoms. Dr. Clayton Skaggs built CIHP to solve root problems, and his results are drawing patients from around the world. Forget high-volume throughput. Skaggs’ model is unique, deliberate, and data-informed. Patients undergo hours-long assessments, build personalized protocols, and stay conne...
When Big Brands Come for You—Why Ceres Chill Keeps Winning, with Lisa Myers. 05.06.2025 42:11
“Nobody should have to choose between a paycheck and how they want to feed their baby,” she says. Lisa Myers was a partner at a major law firm when she had her first baby. It was then she realized: there was no safe, discreet way to store breast milk at work. So she invented it.. That’s how a corporate lawyer became a founder and a savior for new moms. Soon after Lisa invented Ceres Chill , she le...
Why Nurse-Led Clinics Are the Infrastructure No One Saw Coming, with Alicia Ortiz. 03.06.2025 46:15
The data is clear: fewer doctors, growing populations, worse outcomes. The bottleneck? Primary care access. In this episode, Alicia Ortiz explains how Duet is flipping the script , helping nurse practitioners launch independent practices in underserved communities, and pushing insurers to finally pay them what they're worth. She shares: • Why the physician-led model is unsustainable and how...
Could Rewiring The Brain Make Us Rethink Medication? With Dr. Kamran Fallahpour. 29.05.2025 41:13
In a world that rewards quick fixes, Dr. Kamran Fallahpour is building something slower, but far more powerful. As the founder of the Brain Resource Center and co-founder of Vital Neuro , Dr. Fallahpour is pioneering a neuroscience-first approach to emotional regulation, attention, cognitive performance, and longevity. His clinic on Manhattan’s Upper West Side blends quantitative EEG brain mapping...
Healthcare Wasn’t Built to Keep You Well, But It Can Be Rebuilt, with Dr. Nisha Chellam. 27.05.2025 45:53
After decades in traditional medicine, Dr. Nisha Chellam made a bold move: she left the system behind to practice in one that actually works. In this week’s episode, we talk to Dr. Chellam about why she joined Parsley Health and what it’s like to stop managing decline and start building real health. She shares: Why most “preventive care” is just a marketing term and what true prevention looks like...
Skin in the Game: The Visionary Founders Turning Aesthetics Into Access, with Mike Jafar and Ian Metz. 22.05.2025 44:32
When Mike Jafar founded Joya Health, it wasn’t just about skincare, it was about equity, prevention, and confidence. After 20 years of working with major aesthetic brands like Botox and Juvederm, Mike saw an industry full of innovation but out of reach for most people. Treatments were expensive, confusing, and hard to access—until now. Together with VP of Product Ian Metz, the Joya team is changin...
AI Is Making Longevity Care Scalable. Without Losing the Human Touch, with Samir Mitra. 20.05.2025 43:21
For years, personalized longevity care (daily biomarker tracking, 1:1 coaching, and precision lifestyle plans) has been limited to those who can afford high-end concierge programs. But Samir Mitra, founder and CEO of Reya.ai, is working to change that. Reya is building AI-powered coaching assistants that do the backend work of elite preventive care at a fraction of the cost. These digital agents d...
From the Brink to Breakthrough: How Jigsaw Health Saved Itself by Scaling Back and Leaning into Fun, with Patrick Sullivan Jr. 15.05.2025 47:03
They were $4.5 million in debt. Revenue had flatlined. And Patrick Sullivan Jr. and his father were seriously considering closing the doors on the supplement company they had built from scratch. That was Jigsaw Health in 2008—just three years after launching with 66 products, a handful of customers, and a vision the market wasn’t ready for. “We probably would’ve been better off launching with one...
From Runway to Real Peace: How a Fashion Editor Created a Mindfulness Movement, with Suze Yalof Schwartz. 13.05.2025 37:48
In honor of Mental Health Awareness Month, we’re spotlighting a founder whose journey is as unexpected as it is inspiring. After years of working in high-stress environments at Vogue , Marie Claire , and Glamour , Suze Yalof Schwartz found peace—not in a pill or a retreat, but in a three-minute meditation that changed her life. That experience became the foundation for Unplug, the world’s first dr...
When the Business Works but the Story Doesn’t: The Challenge of Scaling Complex Solutions, with Justin Roethlingshoefer 08.05.2025 38:03
You’ve built something truly transformative. It delivers real results. Customers love it. But the market doesn’t get it... That’s the story behind Own It, the high-performance health platform founded by Justin Roethlingshoefer. Designed for executives and entrepreneurs, it’s part functional medicine, part performance coaching, part custom-formulated supplementation—all unified through one integrat...
Building a Culture of Fitness and Family: How GreatLIFE is redefining what it means to live well. And do it together, with Nick Ovenden. 01.05.2025 45:52
Building a Culture of Fitness and Family: How GreatLIFE is redefining what it means to live well. And do it together. Nick Ovenden is proving that fitness can be a powerful vehicle for family connection and community change. By creating spaces where families grow stronger—physically, emotionally, and spiritually. As the president of GreatLIFE Golf & Fitness, Nick Ovenden is on a mission to hel...
Rewriting the Rules of Medicine: Dr. Neil Correia on Healthspan, Not Just Lifespan 24.04.2025 44:39
Dr. Neil Correia left his traditional OB-GYN career in search of something medicine is definitely missing: time, connection, and true preventative care. Now as the founder of Nova Longevity Center, he’s leading a fast-growing movement of doctors rethinking what healthcare should look like—less rushed, less reactive, and more rooted in helping people feel like themselves again, and live not only lo...
Redefining Confidence: Dr. Gregory Buford on the Wellness Side of Plastic Surgery 09.04.2025 49:17
In a world where the line between medicine, self-care, and aesthetics is rapidly blurring, Dr. Gregory Buford stands at the forefront. A board-certified plastic surgeon with a passion for holistic transformation, Dr. Buford joined The Irresistible Factor to share how plastic surgery—done right—is about far more than looks. It's about wellness, confidence, and living fully. A Medical Journey...
The Power of Personalized Care: A Conversation with Dr. Sonya Kim 26.03.2025 37:27
In an age where healthcare often feels rushed, impersonal, and overly bureaucratic, Dr. Sonya Kim has a powerful alternative. As the Chief Medical Officer at Best MD House Calls, Dr. Kim brings decades of experience in emergency medicine to a new (or old) kind of practice—one that’s deeply rooted in personalized, functional care. On this episode of The Irresistible Factor , she shares her extraord...
Reclaiming Medicine: Empowering Patients and Physicians 19.03.2025 37:17
When it comes to creativity in medicine, Dr. Phillip Miller has been at the forefront for over 30 year/ As a pioneer in longevity medicine, he has seen the field evolve, from being a niche area of study to becoming a mainstream pursuit. In our conversation, he shared his insights into how longevity medicine has changed, why ‘healthspan’ is just as important as lifespan, and what he believes is h...
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