The InvestHER Podcast

Real estate is an ever-changing market, and every investor and realtor should know that the only way to survive is to ride the wave. What steps do we have to take to set ourselves up for success? In this minisode, Liz and Andresa give actionable advice on how investors and real estate agents can adapt to a market shift. Opportunities will increase but lenders will be more conservative, so it’s imp...

Change can be scary and stressful, but it can also be the most rewarding decision you will ever make. Are you dreaming of taking that risk, or making that leap?  In this episode, Liz and Andresa welcome Jasmine Williams to talk about the power of pivoting. After years of living paycheck to paycheck as a relator on autopilot, she shares how she took action to change the course of her life and her c...

With social media fueling the real estate frenzy, it’s easy to feel that you’re going to be left behind if you don’t jump into every opportunity that comes your way. Whether you’re a first-time buyer or a seasoned investor, FOMO is real, and it can lead to a lot of bad investments and regrets.  In this minisode, Liz and Andresa discuss the dangers of FOMO or the fear of missing out. Liz stresses t...

When you’re life is turned upside down, how will you find your ground? In this episode, Chandra Lacy tells us how she rose up from a challenging situation and created a new path for herself as a real estate investor. She found a gap in the market and structured a business model that took her from 0 to 90 rental doors. Together with Liz and Andresa, they discuss the importance of finding partnershi...

$100,000 for a lot of people is not that much. But for others, it’s all they have. Regardless of how much it is for you, there are always better ways to spend any amount of money. In this minisode, Liz and Andresa give their take on the question “What would I do with a $100,000?” They emphasize that there is a process behind making any decision and that you cannot just rely on gut instinct or intu...

Investing is a risk. That’s the reality. Some found quick success but for others, it’s not been a flowery path. In this episode, Liz and Andresa share an honest conversation with Ginny Adkins. She’s a real estate entrepreneur who had gone through ups and downs at the start of her career. From losing everything, even a friend along the way, she has built herself and her business back up by learning...

Every good business owner knows that the work doesn’t stop once you hire a property manager. Effectively managing your manager is key and making sure that everything goes as planned can save you a ton of money, time, and headaches. In this minisode, Liz and Andresa discuss best practices in dealing with property managers.  Liz emphasizes the importance of having clear, constant, and open conversat...

Have you ever considered creating themes for your short-term rentals? Unique stays are definitely eye-catching but what does this entail and how do we ensure that we achieve high ROI? In this episode, Bryndee Barton dives further into the details of making a successful experience for your short-term rental guests which includes working with designers, applying for insurance, dealing with damages,...

Unlearning is just as important as learning. As we move forward in our personal and professional lives, we have to unlearn our old ways to open ourselves up to new possibilities. In this minisode, Liz and Andresa invite us to take a step back and look into ourselves to see the things that we can let go of and things that we can leverage. Tune in as Andresa shares specific strategies to spark unlea...

There is a sense of pride in being in control of every aspect of the business. But what if this causes more harm than good? In creating a thriving business, delegation is key. In this episode, Selina Johnson discusses the truth about the sense of pride we feel about accomplishing everything on our own and how that can be unhealthy and may even be the biggest barrier to success in the business. Sel...

Most people find the idea of raising capital intimidating, but it shouldn't stop you from taking the next step.  In this minisode, Liz and Andresa talk about their recent $20 million raise and the valuable lessons they learned from it. Liz shares tips on how to put your best foot forward when it comes to fundraising. Scaling your business involves shifting your strategies in order to align wit...

Do you find yourself feeling guilty when you’re not busy? You’re not alone. And, believe it or not, this way of thinking and feeling runs in the family. In this episode, Kate Northrup shares her story of overcoming personal and culturally inherited limiting beliefs and finding a loving relationship with time and money. She sheds light on the importance of self-care and how it’s not equal to sacrif...

Building your network is a crucial process in any business. Whether we like it or not, we have to learn how to strategically network. How do we make the most out of it? There’s a better way to position yourself in making networking work for you. In this episode, Liz and Andresa will talk about their views on networking and the great impact it has on both real estate and our lives. Andresa shares h...

Is perfectionism holding you back? Be wary, because it might be procrastination in disguise. Although curating social media seems to be time-consuming, the key is to have a plan for it where you shoe your authenticity. In this episode, Jasmine Star breaks down the power of storytelling, how it is used to build connections, and why we should move past fear. When the fear of vulnerability or judgmen...

Practice due diligence… We hear that all the time. We ask questions and get all the answers we need, but does it stop there? Definitely not. In this episode, Liz and Andresa discuss practical tips to apply in applying due diligence and how it does not stop at mere inquiries. This shows that we must go above and beyond because in this business, not disclosing the full information about the property...

Do you spend more time working on your business or working in it? That is the vital question to answer in determining whether or not you are on your way to scale. In this episode, Page Turner from HGTV's "Fix My Flip's" will demystify the common mistakes and misconceptions in doing flips. She highlights the significance of mindful networking, the power of mentorship, and building a...

We got it all wrong about writing a business plan–it doesn’t have to be fifty pages long! The key is to keep it short and simple. In this episode, Liz and Andresa discuss how a business plan establishes the clarity we need to keep us going without losing sight of the goal. Liz breaks down the parts - a vision statement, a mission statement, objectives, strategies, and tasks. While many people focu...

Believe it or not, neuroscientists point out that our decisions are mostly made by emotions. And that is how the power of storytelling comes in. As an investor, how do we harness the power of storytelling in your business? In this episode, Karen Eber discusses the impact of sharing stories and sparking valuable conversations. She breaks down the formula for building your story and capturing the au...

We spend all our time assessing ourselves - if our property offers value, if our prices make sense, and if we are good hosts. However, let’s not forget to assess our guests too. In this episode, Liz and Andresa point out the significance of having a vetting process and how this saves a lot of time and headache. Andresa breaks down the helpful strategies to apply to attract your ideal guest. She hi...

When facing financial struggles, how is your mindset? It’s either thinking like a victim or finding ways to improve the situation. For today’s guest, she chose the latter and decided to scale exponentially in real estate. In this episode, Ellie Perlman shares her story on how she started from poverty and turned the situation around by making the active choice of finding the common denominator of s...

In syndication, the secret to winning is good teamwork, so how do you make sure that you’ve built a team for success?  In this episode, Liz and Andresa discuss the key persons you need, techniques to employ, and factors to consider when curating your syndication team. Liz shares her journey to syndication and how defining your goals dictates your entire dynamic. Contrary to popular belief, syndica...

Some entrepreneurs think wholesaling is easy. The wholesale business is not an easy get-rich-quick scheme that you can do once in a while and find success. Running a wholesale business requires consistency and discipline especially when you do it virtually. In this episode, Cristina Kudlock an expert on virtual wholesaling gets nitty-gritty on tips and strategies on how to differentiate yourself,...

Today is all about owning who you truly are, your experience and accomplishments without apologies. That’s right. It’s all about you. In this episode, Liz and Andresa will talk about how important it is to acknowledge our accomplishments even though it may sometimes feel uncomfortable. Andresa breaks down what a bragging list is, why you need to be more proud of yourself, and how to eliminate the...

As high achievers and capable women we tend to do a lot ourselves…because we can. This is also a detriment to our business. In this episode we have a special guest, Wendy Papasan, who will be one of the keynotes at the InvestHER CON. This episode is a great opportunity to learn the relevant steps to use leverage in your personal life and business.  Wendy is the owner of Papasan Properties Group. S...

Meetings, deals, negotiations, renovations, flips; the list goes on and on, adding to itself every day. With all this piling up, who has time for themselves, right? While self-care can feel like a foreign subject, it’s still essential to look after yourself! Liz and Andresa know all too well the challenge of running on little time! In this Minisode, Liz will dive into how you can integrate self-ca...