The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

There is a great deal of information in academia that can help your business, but how do you access it? How do you read it? How can you apply this to your customer experience? Colin will reveal how you can benchmark your performance against other companies to determine how you are doing in the new world of behavioral economics  and customer experience. Just complete a short questionnaire and we wi...

Customers tend to partition money and resources into different categories and this affects their spending patterns. What are the implications of this for you? How can you use this to take your customer experience to the next level? Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

What are the best statistics to help you prove ROI for your customer experience program? These are the best statistics that will help you create ROI. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

We all know the retail landscape is changing. But what should it be changing to? What are the opportunities and problems? Colin and Ryan interview Amit Sharma, CEO of Narvar, about how retailers can create emotional connections with shoppers in a technology-driven world. Colin will reveal how you can benchmark your organization performance against other companies to determine how you are doing in...

Some people spend a great deal on money on expensive products just so they can be seen using them. Other people buy very cheap items. Both of these groups could be 'consuming conspicuously'. What does this mean and how can you use this to move your customer experience to the next level? Colin will reveal how you can benchmark your organizational performance against other companies to determine how...

To improve your customer experience you must also become much more customer centric. How do you do this? What should we focus on? Colin and Ryan discuss what you need to do and how this impacts building a great customer experience. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

How can other people make you sell a product? How do reviews influence customer behavior? How should you design your experience? Colin and Ryan discuss the psychological theories and how they can be practically implemented in your customer experience.

We all want to sell more, so how do we do this? Are you using this powerful sales technique? The best organizations are, the worse, not so much. Learn what you should be doing.

Does the time of the day that you sell or deal with your customers affect how much they buy or how they see your customer experience. The answer is yes, but why is this the case and what should you do about this?

How do we measure a feeling? What emotions should we be measuring? Where and when should we be measuring them? Colin and Ryan discuss what is best practice and what you should be doing.

Many times, people do not say what they mean or what they are thinking. Why is this? What are the implications on a customers experience? In this special interview with expert Steven Gaffney we look at the role of honest communication to improve workplace quality and the Customer Experience. Find out more at https://www.stevengaffney.com

Colin Shaw and Prof. Ryan Hamilton explore the study of customer emotions and how they influence customer experience and tendencies to buy. Explore the latest academic studies and how researchers have evoked specific emotions, what they mean, and how you can use them.

Colin Shaw and Prof. Ryan Hamilton discuss how to understand the rules of customer decision making. If you don't know how customers make decisions you cannot influence them to best effect. Explore the decision-making process and listen for actionable advice you can use today.

Colin Shaw and Prof. Ryan Hamilton explore customer segmentation strategies. It's amazing that most organization's segmentation is so basic. In today's new world, segmenting your customers is going to be a key to success, especially with AI on the rise. What should you be doing? Listen for actionable tips and insights in this episode.

Colin Shaw and Prof. Ryan Hamilton discuss why customer experience programs fail. The episode explores the key issues and why too many CX programs fail to get results. Colin has led hundreds of successful programs and understands the key issues to avoid. Listen for actionable steps you can take today. 

Colin Shaw and Prof. Ryan Hamilton explore how positioning your message is critical in communications from a leadership and marketing perspective. How is this best achieved? Listen to Colin & Ryan debate this and get tips of what you can do.

Colin Shaw and Prof. Ryan Hamilton discuss how emotions drive customer behavior. So, what is an emotion? How are they evoked? How can you deliberately evoke a customer's emotions? How is an emotion different to a mood and what you should do about it?

We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph. D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers' responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.

Many drivers of human behavior can be traced back to caveman days. Colin Shaw and Prof. Ryan Hamilton explore what they are, how you can identify them, and what you should do to respond.