The Internal Marketing Podcast

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about ever...

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers.  Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember you and, likely, choose you, when they're ready to...

In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mitigate any pitfalls. Thanks for listening! If you'r...

In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with any...

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how you can start or grow an employee advocacy program i...

We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees?  Why? Because impactful internal marketing campaigns help to engage and empower employees to be better able to deliver on the brand promis...

Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able to connect with target audiences, in a way that the...

Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room.  But too many brands forget the fact that its company employees must form part of that all-important community...and a very crucial part at that.  Employees are...

Even before the COVID-19  pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires them to deliver on the brand promise. How? By engagi...

It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its target audience is through its most powerful ambassador...

There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders who can help or hurt your goals to build the brand...

The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for.  Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process. In this episode, we're flipping the marketing conversatio...

Bad employee reviews of a company can do as much damage as poor customer reviews. Why? You won't be able to retain and attract top talent; you won't be able to consistently deliver on your brand promise to your customers; and employees won't be motivated to advocate for the company brand. This is where company culture comes in. Toxic company cultures can help to make or break a company brand.  And...

For brands that are serious about encouraging employees to build both the company brand and the employees’ personal brands, through employee advocacy; marketers need to empower employees to get started and gain momentum, with generating and sharing content. At the heart of employee advocacy is employees’ ability to develop and share valued-added content with their network. That is where most emplo...

It's a fact that the most efficient and cost-effective way for companies to build their brands and drive revenue growth is through employee (brand) advocacy, especially on social media. Chris Walker and his Refine Labs team of employees are well-known for the value-added content that they each provide, via their personal accounts on LinkedIn...and that content doesn't have to be related to their i...

Marketers continue to struggle with being seen as playing a critical role in driving company growth. As a CMO, this challenge is something I'm very aware of, and so I couldn't have an internal marketing conversation without also focusing on how strong (or not) our internal partnerships are, with our colleagues right across the company.   Are you ready for your very own coaching session? Then grab...

It's employees that help to 'keep the ship afloat', during times of crisis. If it's one thing that the COVID-19 pandemic has taught us, is that company brands need their people.  How companies engage employees in tough times, can make all the difference between how a company survives and thrives.  In this episode, we'll be "flipping the marketing conversion from external to internal" with Major Ba...

We're 'flipping' the marketing conversation (from external to internal), by looking at how artificial intelligence (A.I.) can supercharge the content creation 'game', for those employees who want to generate content to help build their company and personal brands...but who may find the whole thing daunting. In this episode, we'll talk about: The historical journey of how A.I. came into being; How...

This episode's featured guest, Paulo Pinto Santos, is a marketing director, author and speaker.  He is an experienced strategic enterprise manager, with specialties in the areas of international marketing, digital marketing, B2B growth and strategy. Paulo can be found on LinkedIn, where he'll be happy to connect. linkedin.com/in/paulo-pinto-santos          

We've heard many times that people prefer to connect with people (on social media)...not brands. The people who represent a company brand, are its employees. More companies are realizing the benefits of leveraging the personal brands of their employees, on social media, to build the company brand and drive growth. Rabobank is an international bank (headquartered in the Netherlands), whose purpose...

Content marketing doesn't have to reside solely in the marketing department. If your company enjoys high employee engagement, happy employees who are empowered to share their personal stories and expertise, is a great way to super-charge your content marketing strategy, at a fraction of the cost. Our featured guest, best-selling author and CEO of the Marketing Insider Group, Michael Brenner, share...

Content marketing in the social/digital space isn't new; but, who distributes that content will impact its success. People want to connect with people, not 'faceless' brands. Connection builds trust. So how can a brand drive deeper connections and growth? By leveraging its people (its employees), through an employee social media advocacy group. In this episode, we'll be 'flipping' the marketing co...

This 'case story' episode is sure to get your marketing creative juices flowing with great ideas about how you can leverage internal marketing in your marketing strategy. Umpqua Bank is an iconic brand that has a rich 'case story' of how it engages and empowers its employees to be powerful advocates of the brand.  A crucial part of understanding internal marketing is knowing about all of the great...

What's this episode about? LinkedIn is one of the world's top social platforms for professional networking. Companies invest a lot of marketing resources to develop content for its company LinkedIn page, as part of its brand-building and lead generation strategy...with most not seeing the kind of engagement they'd expected. Why? Well, our guest, Luan Wise, is here to tell us what marketers need to...

In my very first episode, I'll be 'flipping the marketing conversation (from external to internal)' with my guest Chris Wallace, Co-founder and President of InnerView Group. We'll be taking a deep dive into internal marketing; why companies need it; why they think they're doing it (but are not doing it correctly); and why even the best marketing strategies won't be truly successful without it.  Le...