AB Comm
The Internal Comms Podcast
Call it a shift. Call it a revolution. Whatever name you give it, it’s clear internal communications is no longer the poor cousin in the media family tree. At a time when your organisation’s products and services can seemingly be replicated at the touch of a button, the one thing that is hardest to copy – your organisation’s collective wisdom – is fast becoming its most important asset. In one of the UK’s first internal communications podcasts, Katie Macaulay sits down with IC thought-leaders every other Wednesday to better understand how we can improve communications at work. After all, it’s...
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Episodes
Episode 112 – From intent to impact: take charge of your career 20.02.2025 52:36
We’re back for season 13 of The Internal Comms Podcast and to kick things off, host Katie Macaulay is joined by Eduvie Martin. Eduvie is Group Communications and Engagement Manager at British American Tobacco, President of the IABC’s UK and Ireland Chapter and Executive Director of Marketing and Communications at Comic Republic – a creative media company changing the narrative on African storytell...
Season 12 – 2024 Christmas Special: nine gifts from the archive 18.12.2024 49:39
In this episode, we mark a big milestone with a gift-wrapped edition of the Internal Comms Podcast. It’s six years since the show launched and, in this Christmas special, host Katie Macaulay shares some of her favourite moments. From Professor William Kahn’s take on the meaning of engagement, to Seth Godin on creating the right conditions for people to change their attitude, via the Chief Corporat...
Episode 111 – A creative leader's blueprint for brilliance 04.12.2024 49:03
This week on The Internal Comms Podcast, host Katie Macaulay is joined by a very special guest – AB's creative director, Joel O’Connor. Joel has been with AB for well over a decade, and has seen our agency and the wider internal comms space change beyond recognition. In this rare look behind the curtains of a communications agency, the episode explores Joel’s creative process, his ideal brief, his...
Episode 110 – Navigating the shifting digital landscape 20.11.2024 51:01
This week on The Internal Comms Podcast, host Katie Macaulay is joined by co-founder of Local Wisdom, tech expert and comms leader Pinaki Kathiari. With his rare passion for both the sciences and the arts, Pinaki has built a company that advises organisations large and small on how to launch and scale their comms platforms. Internal comms technology has often been late to the party. But as Pinaki...
Episode 109 – The business of belonging: A new approach to DEI 06.11.2024 1:21:01
We all deserve the opportunity to thrive at work. We deserve equal opportunity. We deserve to feel valued and included. That’s what diversity, equity and inclusion (DEI) is all about and as polarising as it may have become, it’s here to stay. In this episode of The Internal Comms Podcast, DEI educator, author and comms leader Kim Clark joins Katie Macaulay to discuss how internal communicators and...
Episode 108 – Seth Godin rewrites the rules of internal communication 23.10.2024 49:59
In this episode, Katie Macaulay is joined by author and influential blogger, Seth Godin. Seth was top of Katie’s guest wish list when The Internal Comms Podcast launched five years ago. As the author of 22 international bestsellers and as one the world’s most respected marketers, Seth has changed the way millions of people think about marketing, creativity and work. Now we lift the lid on Seth’s a...
Episode 107 – Beyond words: A blueprint for more impactful, immersive IC 09.10.2024 1:12:05
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes international internal comms consultant and strategist Monique Zytnik to the hot seat. Monique is the author of Internal Communication in the Age of Artificial Intelligence. She has two decades of experience shaping strategies and crafting personalised, more meaningful communication experiences. In this wide-ranging conver...
Episode 106 – School of thought: Inside Matt Tidwell’s comms curriculum 25.09.2024 1:01:44
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Matt Tidwell to the hot seat. Matt is a consultant, communicator and educator, and has led comms agencies, built brands, advised CEOs and nurtured the next comms greats at the William Allen White School of Journalism and Mass Communications at the University of Kansas. As you can imagine, he has a wealth of fantastic life...
Episode 105 – Reaching the peak of success: IC at Iron Mountain 11.09.2024 44:40
We’re back for Season 12 of The Internal Comms Podcast, and in this first episode, host Katie Macaulay is joined by Senior Director of Corporate Communication at Iron Mountain, Neil Jenkins. Neil has led internal comms at British Telecom, Coca Cola, Vodafone and Siemens, and has more than a few tales to tell when it comes to engaging that hard-to-reach, disparate audience. This episode goes ‘under...
Episode 104 – Communications excellence in times of rapid change 31.07.2024 39:55
McKinsey & Company is one of the world’s most renowned strategic management consultancies. With a mission of striving for “change that changes everything”, its global team of change and strategy consultants has delivered some of the most complex and challenging change programmes in the world. Join Katie Macaulay as she goes under the hood and find out what makes IC tick at McKinsey. This episode’s...
Episode 103 – Say the thing now: Candid conversations at Reddit 10.07.2024 1:01:56
On a platform where the candid and the curious are king, how do you make sure what’s inside reflects what’s on the outside? Meet Sean Langston, Jr., Head of Internal Communication at Reddit, to find out. Sean turned to internal communication following a formative experience at college, in which he realised that there was real value in helping organisations become “mess-proof” from the inside. As h...
Episode 102 – The sound of success: IC at Spotify, Mastercard and beyond 26.06.2024 1:02:10
Ever been curious about how some of the biggest brands in the world tackle their internal communication challenges? Well look (or listen) no further. Kerri Warner, this week’s guest on The Internal Comms Podcast, held the reins at both Spotify and MasterCard. Kerri has a huge range of IC experience spanning the consulting, agency and corporate world. Starting out in social science and psychology,...
Episode 101 – From complex to clear: Elevate your presentations 12.06.2024 1:08:43
As internal communicators, empowering leaders to clearly communicate business strategy, important updates and company values is a valued skill. How can we inspire colleagues and leaders alike to make the complex simple? This week’s guest and founder of Present Your Science, Melissa Marshall, has built a career educating scientists, engineers and technical professionals about how to present their i...
Episode 100 – Meet the super-connector behind #CommsJobs 29.05.2024 52:32
After years running an internal communications team, Daniel Mendez emigrated from Chile to the U.S., where he faced a host of barriers to success. A language barrier. A small or non-existent professional community. The difficulty in proving himself. And yet, he emerged as a hugely successful communicator and connector. Daniel is the brains behind the #CommsJobs hashtag, one of the most impactful j...
Episode 99 – The communicator’s communicator 15.05.2024 53:47
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by Linda Zebian. The very first Director of Communications at PR management platform Muck Rack, Linda spent a decade in various comms roles at The New York Times during its transformation from print ad-supported newspaper to the most successful digital subscription business in the world. Linda has put her unique experienc...
Exclusive reveal: Katie’s IC masterclass 01.05.2024 8:07
Join us for a special episode of The Internal Comms Podcast as host Katie Macaulay announces the imminent launch of her unique on-demand masterclass. With more than three decades at the forefront of internal comms, including leading the world’s first internal comms agency, AB, Katie has developed a masterclass programme that promises to elevate the capabilities and boost the impact of in-house int...
Episode 98 – How to build a powerful personal brand 17.04.2024 52:34
This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert in building powerful personal brands – taking solo entrepreneurs and leaders to new levels of success and transforming them into the go-to leaders in their respective industries. Chris and Katie cover a lot of ground in...
Episode 97 – Leaving the ladder down: helping IC pros step up 03.04.2024 1:25:11
In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes back the show’s first-ever guest, Rachel Miller. Rachel is an internationally recognised internal comms legend, with more than two decades of educating, advising and commenting on the profession under her brand All Things IC. Alongside her podcasting, blogging and consulting work, she is the author of Internal Communicatio...
Episode 96 – Inclusion in action: Kindness is the keystone 20.03.2024 1:07:34
This week on The Internal Comms Podcast, host Katie Macaulay is joined by Global Belonging, Equity and Impact Consultant, and self-styled ‘human-centric technologist’, Bob Watanabe. Bob has been working in HR technology for over two decades and is a fierce believer in always doing something to make someone’s life better. His human-centred approach brings new light to business challenges, workplace...
Episode 95 – Mastering your approach to strategic communication 06.03.2024 1:01:39
This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Danielle has held the CMO role at many leading professional services firms throughout her career. Most recently, she led the brand, corporate comms and marketing function for consulting engineering firm Aurecon, where she l...
Episode 94 – The stories that shape us 21.02.2024 1:00:54
In this episode of The Internal Comms Podcast, host Katie Macaulay is joined by leadership communications coach and co-founder of Engage Kenya, Agatha Juma. Agatha credits an embarrassing experience as a speaker at a conference for igniting her interest in comms and public speaking. That grew into what Agatha calls a deep passion for developing leadership capabilities. But it’s not just corporates...
Episode 93 – The sound of success: Why it pays to listen to employees 07.02.2024 1:15:47
We’re back for Season 11 of The Internal Comms Podcast! And kicking us off with a very special episode, this week host Katie Macaulay is joined by not one, not two, but three guests. Kevin Ruck, Mike Pounsford and Howard Krais are the three authors of a brand-new book called Leading the Listening Organisation: Creating Organisations that Flourish. They are all internal communications aficionados,...
Moment 35 – The four Cs of content: How internal communicators can create comms that land 31.01.2024 8:24
Looking for tips on creating internal communications that land – and stick? In this Moment from The Internal Comms Podcast, Steve Crescenzo shares a few things you absolutely must keep in mind. He calls them ‘the four Cs’. Creative. Think outside of email and your intranet. As Steve’s son told him, “Young people are not reading their emails and they aren’t visiting websites”. We have to think diff...
Moment 63 – Are you listening? The power of questions in leadership: Mike Roe 24.01.2024 6:10
“I realised I was probably a pretty crap listener,” Mike Roe tells Katie Macaulay in this Moment from The Internal Comms Podcast. We often go to leaders and start by asking them something entirely different to what we are really there to ask. It’s down to leaders, says Mike, to ask the right questions and really listen to the responses. So, Mike took a leadership course that equipped him with inva...
Moment 57 – Language matters: Building two-way engagement at IKEA 17.01.2024 10:26
At IKEA, choosing the right words when communicating with the workforce is everything. Guy Britt, IKEA’s Global Head of Co-worker Comms, tells Katie Macaulay the use of ‘co-worker comms’ instead of internal or employee comms is very deliberate. “It’s based on the fact that those we’re communicating to are people,” he says. The team at IKEA want to activate their colleagues; inspire them, and creat...
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