The Interior Collective

Light & Dwell: Defining Your Signature Style Episode Details. It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell,...

Alison Giese: Interior Design As Your 2nd(+) Career Episode Details. Oftentimes the path to success isn’t linear and it might take a little longer than expected to find your true calling. In this episode of The Interior Collective, we’re exploring ageism in the interior design industry, how to avoid it, and if it even matters. If social media makes you feel like starting a career in your 40s or 50...

Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce Episode Details. As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business,...

Heidi Caillier: Going Against the Grain SHOW NOTES  The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted cliente...

BONUS EPISODE Brittney Vier: Financial Planning for Interior Designers As an interior designer running your own studio, the finances can feel overwhelming. From taxes to payroll, there are so many things to consider. Today’s guest, Brittney Vier, is answering all the most important, the most confusing, and even just the “Where do I start?” questions. This virtual bookkeeper for interior designers...

So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way.   Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in...

Today's episode of The Interior Collective is all about Managing Your Interior Design Business - from the softwares we swear by to the intimate workings of hiring, benefits, company policies and managing HR. We’re covering a lot. In This Episode, I'm covering: Our favorite client management software, Dubsado Why we insist on using Google Drive, not Dropbox Filing organization and naming convention...

This highly anticipated episode of The Interior Collective digs deep into Shea McGee's blueprints for strategic growth, practices for productivity, and insights on incorporating video within your marketing strategy. We welcome Shea McGee Founder and Creative Director of Studio McGee , McGee & Co. , author, and Netflix's Emmy Nominated Dream Home Makeover .   Over the last eight years, we’ve wa...

Since the onset of the pandemic, it feels like every designer - myself included - is branching out to beautiful vacation rental properties. It's become an opportunity to stretch some design muscles, enjoy time away from the office, and turn a profit. We're bringing in interior designer and short-term rental maven Blair Moore to discuss the ins and outs of making high-end short-term rentals profita...

The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels...

The thing design school will never teach you is what to charge. Today’s episode of The Interior Collective is all about pricing as an interior designer. From different ways to charge, the pros and cons of each, and the unusual formula we’ve found most successful - and we’re not holding anything back. Lindsey Borchard of Lindsey Brooke Design - my Design Camp co-founder and forever business best fr...

Today on The Interior Collective , we’re reframing the definition of Traditional Interiors. What has predominantly been a white, euro-centric definition of traditional design is finally being dismantled with the recent showcasing of Black and BIPOC voices and their work in the industry. Traditions aren’t a universal thing, so Traditional Design shouldn’t be either. We’re chatting with renowned int...

Show notes linked here.   Landing dream projects with ample budgets can feel out of reach. AD 100 Interior Designer and Co-Founder of The Expert, Jake Arnold walks us through his journey to celebrity status and every struggle along the way. A self-admitted work-in-progress, Jake Arnold advises that persistence is key. Success is 1 part luck, 2 parts design, Jake refuses to be looked over. Find ins...

As a follow up to Episode 2, The Interior Collective is breaking down how to maintain that perfect client process as your team (and workload) grows. Clara Jung, Principal of Banner Day, is joining us from The Bay Area as one of House Beautiful’s Next Wave Designers. Clara was IDCO Studio’s first interior design client and really the catalyst to making IDCO what it is today. She has successfully gr...

Unpopular opinion - digital press can actually be MORE valuable than print press these days for interior designers. While being published in the pages of a glossy magazine can be the pinnacle of press for designers, I honestly question how much traffic is actually getting driven to the source. On today’s episode of The Interior Collective, we welcome Kelli Lamb, Editorial Director of Rue Magazine,...

Season 1 | Episode 2 Anastasia Casey: Perfecting Your Client Process SHOW NOTES   No process is more important as an interior designer than your client process. From the initial inquiry to the final goodbye, I’m walking you through every step of the way today on The Interior Collective. We’ve put together the tools you need to plug and play - providing a concierge level client experience for inter...

Season 1 | Episode 1 Marie Flanigan: Growing Your Team SHOW NOTES As an interior designer, growing your team can feel overwhelming. That first hire is always a leap of faith. My advice is to always hire for a role, not just an additional person and today’s guest, Marie Flanigan, is walking us through the exact steps to growing your team. For interior designers, hiring should be a revenue stream, n...

Season 1 Trailer Welcome to The Interior Collective SHOW NOTES   This is The Interior Collective, a podcast for the business of beautiful living, presented by IDCO Studio and I’m Anastasia Casey. Here at IDCO Studio, We’ve already gone through the roller coaster that is being a start-up and now that we have established a name for ourselves in the interior design industry, it is our duty to empower...