Terry Cook
The Instructor
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed:https://www.patreon.com/the...
Author
Terry Cook
Category
Podcast website
Latest episode
Jul 5, 2026
Where to listen?
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Episodes
Pass rates = Standard checks - The Green Room #3 14.08.2021 20:15
Standard checks being tied to pass rates as a way to combat the backlog of driving tests is the latest proposal by the DVSA and Chris Bensted of The DITC joins me to discuss the potential impact on driving instructors and more. This is a short version of the Green Room, for the full 80 minute episode, check out https://www.patreon.com/theinstructor We also discuss: The propsals for the L test The...
The Green Room #2 - DVSA price increases, an industry exodus and epic rants. 09.08.2021 1:00:42
All the latest news and opinions from within the driving instructor industry in this weekly episode of 'The Green Room.' Today I'm joined by Bob Morton as we discuss the hot topic of the DVSA increasing prices and should they have increased it even more? Also on the menu are: Disillusioned ADIs Mental health Bobs retirement How much would you pay to see Bob strip? CPD Future episodes of the Green...
Be the Boss of your driving school - Carl Reader 08.08.2021 1:03:18
A truly thought provoking episode with Carl Reader as we discuss a host of topics affecting driving schools and small businesses. We discuss the importance of actually running your business in a manner that suits you, whether that's being happy as a sole trader or expanding into different areas. We also cover the importance of having a target market and how by trying to talk to everyone, we actual...
The Green Room #1 - Electrifying monkeys, driving tests and liquid pears. 04.08.2021 1:13:51
All the latest news and opinions from within the driving instructor industry in this first weekly episode of 'The Green Room.' Today I'm joined by Chris Bensted of The DITC as we discuss the hot topics of the backlog of driving tests and what we can do about it. Also on the menu are: Standard checks Theory tests Increasing the cost of the ADI badge The difference between Gorillas and Orangutans. M...
Confidence, self care and witchcraft. - Shabnam Rajah 01.08.2021 1:06:13
What's stopping you taking that next step in your business? Whether it's hiring driving instructors or creating your own YouTube channel for your driving school, something is holding you back. Shabnam Rajah is here to explain that it might just be your subconscious. Shabnam gives easy to relate to examples of how we self sabotage and give some key advice on what we can do to overcome this. She als...
How Mindfulness can help you drive, teach and reduce stress. - San Harper 01.08.2021 1:15:46
Mindfulness is growing as more and more people become aware of it, including being discussed in schools. San Harper joins me in this episode to discuss how practicing mindfulness can help driving instructors in all aspects of their lives. San shares how her pupils find it so helpful that if she ever forgets, they ask her about it at the start of the lesson. San also gives some great examples of ho...
Ticking the Queer Box with the DITC. 05.07.2021 54:39
It's an instructor podcast first as I'm joined by Chris Bensted, G Sabini-Roberts and Robin Jakumeit for my first ever podcast four way! In the episode we talk about the Queer Box and the DITC, discussing why they decided to team up and why the Queer Box is a must for all driving instructors. We also look at some of the changes already taking place within the driving instructor industry and...
GoRoadie, GoRoadie Pro! GoRoadie, GoRoadie Pro! 01.07.2021 43:02
GoRoadie have been creating a brand new diary app for driving instructors and we're joined by Michael Carr who tells us all about it. The app has some great features, is quick and efficient to use and everything can be done via the app. No need to switch between apps and browsers. GoRoadie Pro also has a fantastic price structure and has a month's free trial. I've had the pleasure of playing...
Stop! It's Terry time! 26.06.2021 57:57
As a bonus episode to season one, I decided to takeover my own show and share my thoughts on podcasting, the excellent guests that joined me and the industry as a whole. I hope that by listening you can take some inspiration and go create something you enjoy. But, to help steer this ship and avoid too much rambling, I asked a very special guest to join me a my guest host for the show,...
Treat your driving school like a business - Dino Tartaglia 20.06.2021 1:02:28
Want to build a BETTER business, one where you feel like you're in control of the path you're on and where you're headed? There's no better feeling than seeing yourself make progress in your business every week. This week we're joined by Dino Tartaglia as we discuss the importance of treating your business as a business, taking the best approach to marketing and who to assess your prices - t...
ProjectEDWARD - James Luckhurst 18.06.2021 24:56
Every Day Without A Road Death. That's the aim of the acronym ProjectEDWARD and I'm joined by its creator, James Luckhurst who shares the goals behind the project and what they are doing to help make roads safer. James also discusses his new podcast, which you can find at https://projectedward.org/ or by searching on your platform of choice. You can follow ProjectEDWARD on social media...
Better health, better business, better driving school - Hayley Field 13.06.2021 1:25:50
Hayley Field joins us in this episode to provide some wonderful insights into how entrepreneurs, business owners and, in particular, driving instructors can improve their health. She offers some top advice on what to eat and when, why we should make sure we stay hydrated and why there's always room for a Mars bar! Hayley also explains the importance of steps and how we can fit them into our...
Marketing for driving instructors - Amanda Leek 10.06.2021 1:14:28
In this episode we get some brilliant words of wisdom for marketing expert Amanda Leek. We discuss the importance of building relationships and trust. We talk about how what we say online can affect the type of person that inquires with us. We also speak about the importance of reviews. For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'...
Driving Instructor Development 06.06.2021 1:00:56
Today we're joined by fellow driving instrcutor and podcaster Mick Knowles, who give us a wonderful insght into his past and how that shaped him. He also shares how he uses his past experoences to his advantages in his current endevours. Mick shares some great stories around how he's helped people learm to drive that other instructors had simply given up on. He also has some words of wisdom...
DITC and NASP - Q&A 01.06.2021 42:53
A special bonus episode provided by Chris Bensted of the DITC where he relays the Q&A he undertook with NASP. Some of the topics covered were: The lack of practical test availability. Changes to the theory test booking system. The pressure on ADI's. Intensive course providers. Standard check timings. Cancellation apps. Vocational testing. If you need to contact the DVSA...
Coaching, confidence, comedy and wrestling! - Chris Brooker 30.05.2021 1:08:55
Recording podcasts is super fun! Especially when you have someone as enthusiastic as Chris Brooker who joins me on this episode to discuss confidence and comfort zones. Chris is a comedian, compere and wrestling promo coach, and shares stories of how he found the courage to change career course during the pandemic. He talks about overcoming impostor syndrome and failure. Chris also explains...
How driving schools can be better allys for the LGTBQ+ community - G Sabini-Roberts 23.05.2021 54:10
Today we are joined my G Sabini-Roberts, who shares some wonderful insights into how small businesses such as driving schools can be better allies for the LGTBQ+ community and why it's important to let your customers know that you're a safe space for people. G is also a branding genius, so if you're considering re branding, be sure to check them out. Find more about The Queer Box here: https...
EV's and why he'd rather walk than drive a manual car - Rob Cooling 16.05.2021 1:13:21
Rob Cooling is an EV enthusiast and expert and, in this episode, he shares his knowledge explaining why EV's are the future and how we get to that future. Rob also shares his experiences within the driving instructor industry, including how his learning experience impacted the way the teaches now. Rob explains how he smoothly transitioned from manual to electric and why he'd never drive a manual c...
Why writing your driving instructor book is important 09.05.2021 1:17:55
Mitali is a best selling author in 4 different countries with the book - The freedom master plan. In this episode she shares insight into her experience learning to drive and how dyspraxia made her stop driving. Mitali also shares her thoughts on her instructor and how that shaped her view of the industry. We discuss the idea of being an entrepreneur and how it relates to different roles. We...
Unleashing Your Inner Geek: Self-Care for Instructors! 02.05.2021 1:14:49
We're diving deep into the world of self-care this week with the amazing Robin Bates, the mastermind behind Coaching for Geeks! Right off the bat, we're tackling the idea that instructors often forget to prioritize themselves while juggling all the demands of teaching. Robin shares his journey from feeling lost and overwhelmed to discovering how vital it is to care for our mental and physical heal...
Shift Gears: The DITC's Blueprint for Better Driving Instructors 25.04.2021 1:30:33
Today, we’re diving into the thrilling world of the Driver Instructor Training Collective (DITC) with the amazing Chris Bensted! This episode is all about how the DITC is shaking things up for driving instructors by creating a vibrant community where we can all connect, share tips, and raise our game. Chris spills the tea on the awesome benefits that come from being a part of this collective, from...
Personal and professional growth - Keir Wotherspoon 17.04.2021 1:12:51
In this episode we cover the broad topic of personal and professional growth. We hit a wide range of points including: Being unique and your business standing out within a crowd. Adopting a role model mindset. Creating a niche. Being a positive disruption within an industry. Why you should take, and pay, for development. You can find Keir on Facebook and Instagram or check out hi...
Coaching for driving instructors - Bob Morton 10.04.2021 1:07:31
On this episode, I speak with coaching advocate and guru Bob Morton. We discuss why we should be using nonjudgmental terms and avoid the use of words like mistakes, better, and wrong. We also spend time discussing what driving instructors can do to improve their personal and professional standards, how we compare to the school of Mum and Dad, and there's even a special mention to Alan Sheare...
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