The Instagram Stories - Social Media News

Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers. Links: Sign Up for The Weekly Email Roundup: Newsletter Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels.   Links: Instag...

After many years of not treating the iPad like a device that needed a good Instagram experience, the team is finally rolling out an iPad app, with a different experience - the Reels tab will be featured, and you watch videos while commenting and responding to messages. If you feel left out because you don't have an iPad, I explain how to use Instagram on other devices. Additionally we have some Ti...

Today on the show, Instagram gets filters for Story Replies, Unread messages, Unanswered messages, messages from Followers, and messages from Verified users. Additionally, the Instagram @creators account shares a strategy for using AI to write scripts with viral hooks, TikTok adds voice messages in the inbox, and Cyndi Zaweski stops by to share storytelling strategies. Links: Instagram: @Creators...

Instagram has launched a new video series to explain how to get the most of out Edits, the Head of Instagram explains how to tell if someone has unfollowed you, and the YouTube Creator Insider team updates us on the YouTube Create app. Links: Edits: Video Series ( Instagram ) Instagram: How to tell if someone unfollowed you ( Instagram ) YouTube: YouTube Create Templates, Hype and AI Summaries ( Y...

Today the Head of Instagram explains connected Reels, which is a new feature that's badly needed. He also explains trial reels, how to stop certain people from seeing your reposts, how long to wait in between posts, and what to do if you want to post a Reel longer than 3 minutes. Links: Sign Up for The Weekly Email Roundup: Newsletter Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Today I interview Bella Rose Mortel, a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused...

Meta launches the ability to automatically have your Instagram and Facebook Reels translated and dubbed from English to Spanish (and vice versa!) but the AI will ensure your mouth matches the words. Also the Head of Instagram answers a question about how long Reels should be, the Buffer team shares some strategy and a new feature, the YouTube team is working on Effects for Shorts, and I do Wednesd...

Today we review the Head of Instagram's answers to questions like "Will bonuses for Reels be back?" and "Does putting no caption In a Reel affect it's reach?" and "If I quickly skip someone's Story, can they still see I saw it?", plus some Instagram feature suggestions. Links: Sign Up for The Weekly Email Roundup: Newsletter Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available.     Links: Instagr...

The Head of Instagram gives the latest on the reposts feature - how it works and where reposts appear. Additionally he explains how location sharing on Instagram works, and gives some updates on the Edits app. After the break we talk about how Instagram removes bots and fake followers, plus a feature suggestion for carousels.   Show Links:   Sign Up for The Weekly Email Roundup: Newsletter Leave a...

Today's weekend edition focused on the Instagram Map feature - what it is, the backlash it's received and why. Lia Haberman of the In Case You Missed It newsletter stops by to explain what all the fuss is about and why it matters. Also Adam Mosseri busts an Instagram myth, and Ashley Coffey and I dive into AI news around Perplexity, Cloudflare, and Google's new AI model.   Links: Lia Haberman and...

Meta made $46 billion dollars in Q2 alone. That's the important thing to know. It's 21% growth over Q2 2024. Instagram has added reposts - the ability to share content directly to your feed so others can see it. Also, they've added a map feature to see your friends and what they're sharing.   Links: Meta: Q2 Earnings Report Call ( Social Media Today ) Instagram: New Instagram Features to Help You...

There are many ways to share content on Instagram - Reels, Carousels, Single Posts, Broadcast Channels, Stories, Going Live - when should you use each one? Today's episode explains. Also the Instagram team has been working on improving the available analytics - we'll discuss. And the Head of Instagram, Adam Mosseri, answers questions about reach, engagement, Stories, and more.   Show Links: Instag...

TikTok has a bunch of new features and news to talk about, including Creator Chats - which Lia Haberman stops by to talk about. Instagram has taken away the ability to go Live if you have less than 1,000 followers - which Heston Roberts stops by to discuss. And Microsoft released a study of which jobs they think will be most impacted by LLMs - and which they think will be impacted the least.   ICY...

Today's episode features the Head of Instagram, Adam Mosseri, answering a question about how Instagram has changed since purchased by Meta, plus Mark Zuckerburg stops by to talk about AI. Edits has a bunch of updates, and the YouTube team has tons of news too, then I get into Wednesday Waffle.   Links: Instagram: Adam Mosseri answers how Instagram has changes ( Instagram ) Meta: Mark Zuckerberg An...

Kirsti Lang from the Buffer team stops by to share the best time to post on Instagram, and shares data that carousels are more engaging than Reels.   Find Kirsti online at: Instagram: ⁠⁠@itsmekirsti⁠⁠ Buffer: ⁠⁠Blog⁠⁠   Read all the articles discussed in the episode: ⁠⁠Data Shows Instagram Reels are Best For Reach — But Not Engagement⁠⁠ ⁠⁠⁠ ⁠The Best Time to Post on Instagram in 2025: We Analyzed...

Today we talk about Vine coming back and how great it was back in the day, plus the latest on the TikTok ban in the US. Additionally, Ashley Coffey and I dig into AI news around a new privacy first assistant and how the US Government has enacted Executive Orders for AI.   Links: Twitter: Elon Musk: We’re bringing back Vine, but in AI form ( Twitter ) TikTok: Commerce Sec. Lutnick says TikTok will...

Meta has some updates to help keep teens safe. However, we all know they don't care about anything but profits, so I included a clip from Facebook's former Director of Policy, Sarah Wynn-Williams, explaining what Meta does to take advantage of teens. Also Adam Mosseri stops by to bust a myth, YouTube has some updates around Shorts and AI, then after the music I do Wednesday Waffle to talk about Be...

The Head of Instagram answers questions on his weekly Ask Me Anything, then I break them down and give my opinions (which no one asked for). Today's questions and answers have a lot of good info about reach, editing a post after it's made, and includes some feature suggestions.  Links: Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of per...

Threads news dominates the show today, as Adam Mosseri is no longer the Head of Threads, and you can now DM photos (on the mobile app only!). Additionally Lindsey Gamble stops by to share his insights on Instagram's new Carousel Analytics, and Ashley Coffey and I talk about this week's AI news.   Links: Threads: Exclusive: Meta names Connor Hayes head of Threads ( Axios ) Threads: You can now DM P...

TikTok adds the ability to schedule posts from inside the app, the Head of Instagram, Adam Mosseri stops by to explain how privacy settings for Story Highlights work, and the YouTube Creator Insider team shares an update on Hype and GIFs. Then Mathew Passy stops by to explain why creators can own their audience through a podcast.    Links: TikTok: Can Now Schedule Posts Inside App ( Threads ) Inst...

Facebook is taking a page from YouTube's playbook and taking steps to prevent spammy content and unoriginal content being reshared without crediting the original creators. Also, there's a petition to get Meta to provide support to people who have lost access to their accounts and can't get in touch with a person, then the Head of Instagram answers all the questions he's gotten recently.   Show Lin...

YouTube made a small change to their policies which people seem to think prevents AI from being monetized - this is wrong and Rene Ritchie from the YouTube Creator Insider team stops by to explain why. Also Ashley Coffey and I dig into some AI news around Meta, a new bluetooth app for communicating, and OpenAI's upcoming browser.    Sign Up for The Weekly Email Roundup: Newsletter Leave a Review:...

Tons of Social Media News today! The CEO of Twitter, Linda Vaccarino, is stepping down. The CEO of Instagram explains why photos have switched from a 4:5 aspect ratio to 3:4. The Instagram Creators team shares how to get and use B-Roll, and the YouTube Creator Insider team shares a Channel Insights Sharing Setting. After the music, I do Wednesday Waffle. Get ready to dive into the latest shifts in...