The Insatiable Appetite

When it comes to marketing based on gender, brands today are shunning stereotypes and embracing neutrality. On this podcast, analysts from The Hartman Group’s Retainer Services team share key insights on how brands are shunning stereotypes and embracing neutrality. They share their perspectives on why today, as marketers, we can't really rely on the polarity of segmenting by male or female as...

The Hartman Group recently released its Brand Ambition: Food and Beverage Private Brands & Beyond report. One of the report’s key findings is that consumers no longer view the role of brand in a traditional sense when deciding which food and beverage products to buy. On the episode, Hartman’s two lead research analysts, Iva Naffziger and Louisa Edgerly, Ph. D., share their perspectives on what...

In this podcast we speak with Karen Levy, Director of Marketing for Maple Hill Creamery, and learn how the organic brand has grown to represent 150 dairy farms while establishing itself at the forefront of premium, sustainable dairy. We learn about the brand’s efforts to produce dairy products with organic, grass-fed and regenerative agriculture distinctions and certifications, all the while maint...

In this podcast, our analysts discuss how consumers continue to seek out plant-based foods based on the positive sustainability aspects they see in such products and also linkages they make between alternative proteins and better personal health outcomes. We also discuss how Bill Gates is similarly interested in battling climate change through investments in seed science,  sustainable agriculture,...

In this podcast, we are fortunate to speak with Dawn Sherman, Chief Executive Officer of Native American Natural Foods, which produces the unique, all-natural Tanka Bar, a buffalo jerky snack bar based on authentic Native American food traditions. We learn how Tanka Bar is part of returning the buffalo to Native American lands and what that means in terms of indigenous people, cultural traditions...

For this episode, we were fortunate to be able to have a chat with Jackson Kempker, Sales Development Manager at AgroFresh. AgroFresh is a global solutions provider focused on food preservation and food waste reduction for the fresh produce market. We learn how various AgroFresh products and services are working to lessen food loss as well as conserve resources throughout the supply chain – improv...

For this episode, we were fortunate to be able to have a chat with Turner Wyatt, co-founder, and chief executive officer of the Upcycled Food Association. Turner shares his views on how the association came to be, its mission, and the power of collaboration in growing a successful food category and environmental movement. The story of the Upcycled Food Association is one about how a group of peopl...

Pets influence the overall health and wellness of the household in significant ways—and their human parents know and appreciate this. Beyond the clear physical benefit of encouraging consumers to move more, the love and care that goes into the people-pet relationship provides value in and of itself. The Hartman Group’s Health & Wellness: Reimagining Well-being Amid COVID-19   report finds that...

Stryve Foods is an emerging healthy-snack company that manufactures, markets and sells a range of healthy snacking products, including Biltong air-dried meat snacks. In this podcast, we interview Jaxie Alt, Co-CEO and Chief Marketing Officer of Stryve, to discuss trends in snacking behavior, Stryve’s popularity during the pandemic and the specifics of what makes Stryve’s brands unique. We also lea...

On this episode, we’re privileged to have as our guest Doug Baker, Vice President of Industry Relations at FMI—The Food Industry Association to share insights into how the pandemic has significantly disrupted and is changing the ways consumers shop and trading partners conduct business. The Hartman Group’s Shelley Balanko examines with Doug the role of brands today in consumers’ lives, in particul...

AeroFarms is on a mission to transform agriculture by building and operating environmentally responsible farms throughout the world to enable local production at scale and “nourish communities with safe, nutritious, and delicious food.” In this podcast, find out how this award-winning and truly innovative company is working on multiple fronts ranging from consulting, research, and development on a...

Consumers use the range of modalities available to them to not only manage specific conditions but optimize their health and wellness overall. The Hartman Group’s Health & Wellness: Reimagining Well-being Amid COVID-19 report finds that more consumers now seek out alternative care and herbal remedies — including a rise in the use of cannabis compounds. Our report also uncovered that among the...

Efforts to mitigate the spread of COVID-19 meant that consumers spent considerably more time confined to their homes last year, and many of these consumers turned to baking to help alleviate stress and/or boredom. Because of this, we observed that baking had become something of a national pastime. In this episode, we interviewed Ralph Carlton, co-CEO of King Arthur Baking Company, to see if consum...

Social media platforms have evolved over the years from consumers' go-to resource for inspiration, information, and entertainment and are now active players in their own way. In this podcast, we discuss the transformation of social media and its impact on food culture, and the role of the media darling of the moment, TikTok.  If you like these insights, subscribe to our free weekly email news...

In honor of International Women’s Day and Women’s History Month, we pay tribute to the inspirational women who have changed the status quo when it comes to how we think about food here in America as well as several women who are innovating in various areas of the greater food arena. Listen in as we celebrate women's achievements and the promotion of equality in food and beyond.  If you like t...

We took our recent trend trek online for a cooking class on fermentation with PCC Community Markets, based in Seattle, WA. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Tom Brady's focus on performance derived from both diet and mental acuity has earned him yet another Super Bowl. We discuss how his focus on clean eating and meditation is forging new territories for sports performance and potential consumer emulation. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food &...

As we discussed in our post-Super Bowl podcast a year ago, food and beverage brands play a big role in the game day ad strategy . On this episode, in this very different year of COVID-19, we reflect on this year’s ads. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more....

How might online grocery and SNAP benefits help shoppers who face food insecurity issues worsened by the pandemic? In this podcast, our analysts discuss access to online grocery shopping for low-income consumers and how food retailers might help. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & bevera...

From appliances to kitchen gadgets, the pandemic has pushed consumers to explore cooking in new ways. In this podcast, our analysts discuss how families — especially kids — are bonding in the kitchen while learning new culinary tools and techniques. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & bev...

As tracked by our Eating Occasions Compass database, the pandemic continues to impact food habits and eating behavior. In this podcast we compare our recent fall 2020 findings with spring and summer 2020 along with pre-pandemic eating behaviors from 2019. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food &am...

From skyrocketing revenues in food delivery apps to immune-boosting foods and beverages, the food and drink we'll be consuming in 2021 reflects the reality of our current world coping with the pandemic. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Ahead of the much anticipated release of The Hartman Group’s Snacking 2020 report, our analysts provide a glimpse at some of the significant research findings, notably how snacking has shifted from the workplace to the home. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and...

Breakfast may seem like a simple meal concept, but it is becoming more complex. In this episode, our analysts unpack the different approaches and needs and tensions that consumers have at breakfast. If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more. 

Consumers are increasingly seeking more from their snacks: On this podcast, our analysts discuss how, with its acquisition of KIND, Mars looks toward a horizon that includes both iconic sweets and healthy snacks – but can they retain KIND’s authenticity? If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food &amp...