The INKSPIRE Podcast

2020 was a strange year for everyone. In this episode of INKspire Ross is joined by our Head of Marketing, Amanda Newman, to discuss their favourite books that helped inspire them through a very tricky time.  Amongst others, Amanda talks about a book that helped our Marketing Team zone in on what's needed on our website and the messaging we put out. Give it a go and let us know what you think...

Asif Choudry, Sales and Marketing Director at Resource joins Ross for this epsiode. Asif and his team’s awesome, forward-thinking approach to marketing has made them stand out in the print and communications industries. Ross and Asif discuss the changing culture of business, the importance of including social media in your sales strategies and Asif tells all about where he gets his inspiration. If...

Tharsterns' first Customer of the Month nomination, Pepper Communications, have embraced new technologies and fostered a shift in their culture.  But where did it all start? Jude Whitford, Managing Director, discusses his journey through Pepper since he took over the company from his father.  They really value their team and make sure they're all getting the support they need both at wor...

Pricing is the most important aspect of a print business - no other lever can have a higher impact on profits, so getting it right is incredibly important. Which pricing approach do you take? And do you need to change it? We compare the typical cost-based approach taken by most printers, with a value-based approach, and discuss why pricing that's based on value is recommended by consultants and ac...

It's part 2 of our website performance podcast, Ross is joined again by Jake, Digital Experience Specialist, to talk more about how you can drive traffic to your B2C web-to-print website.  Jake goes into more detail about a different, longer kind of keyword and also talks about link building, the good, the bad and the ugly. Find us on LinkedIn, Twitter, Facebook, Instagram & TikTok using...

Here at Tharstern we are huge believers in goal setting and having a vision for the future, both personally and in business. We'll talk you through and show you how to use the Wheel of Life and the Wheel of Growth to identify the key areas you can work on. Download the tools at www.tharstern.com/goals and listen to this podcast to help set big, bold visionary goals that are also achievable. Find u...

This episode is part 1 of 2, where Ross is joined by digital experience specialist, Jake Oates who joined Tharstern in March of 2018 and has a decade of experience in digital marketing. Ross and Jake discuss how to make sure your web-to-print site is 'search engine ready' and in the best position possible to start to bring in potential customers and much more. Get some great tips and tricks on how...

Marketing is constantly changing, content is king now and it's about providing the customer with the information they need.   Ross Edwards is joined by the Head of Marketing from Bakergoodchild, Gunvinder Bhogal and Tharstern's Head of Marketing, Amanda Newman to talk about the communication changes they have seen from their customers, as well as how they have changed their own marketing...

'Start with Why' by Simon Sinek is all about working out why you do what your do. Throughout the book, Sinek uses Apple as the example, but Keith McMurtrie and Amanda Newman join Ross for this episode to tell us how this book relates to printing companies.  This book includes principles of how to attract talent, build a following of loyal customers and how to define your mission. What's your...

Automating workflow systems is important in print but it's sometimes hard to get people on board. People often have a fear of technology that it's going to take away jobs, but that's not the case. Making businesses more profitable, doesn't mean cutting jobs. Ross is joined by Keith McMurtrie, Tharstern CEO to to discuss automation and how it helps businesses become faster, smarter and better. But...

If you haven't read 'Smarter, Faster, Better' by Charles Duhigg, we highly recommend it. The book covers 8 key concepts on how to be more productive and set goals. Ross is joined by our Head of Marketing, Amanda Newman and Solution Specialist Phil Dodge to discuss their favourite bits of the book and how it's changed how they see each working day. Have a listen to their take on the book and see if...

'Integration' - it's everywhere in the print industry but what does it mean and why is it so important? Host Ross Edwards, is joined by workflow expert John Murphy to talk all about it.  John also reveals something you might not expect - how the office layout and location of people makes a difference to the success of an integration project. Find out all about it.  Find us on Linked...