Matty Dalrymple, The Indy Author

The Indy Author Podcast

Business EN ↓ 343 episodes

The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career. Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: developing compelling characters and tighter plots, navigating indie and traditional publishing paths, running effective book marketing campaigns, building an author platform, working with AI tools, writin...

Author

Matty Dalrymple, The Indy Author

Category

Business

Podcast website

theindyauthor.com

Latest episode

Jul 7, 2026

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Episodes

Mistakes Writers Make about Forensic Psychology with Katherine Ramsland - #243 18.06.2024

Matty Dalrymple talks with Katherine Ramsland about MISTAKES WRITERS MAKE ABOUT FORENSIC PSYCHOLOGY, including these commons mistakes and how to avoid them: They are used as profilers because detectives can't do this work; they visit crime scenes to advise on catching a killer; they profile a person; they interrogate suspects; they undertake hypnosis or therapy in the courtroom; they pronounce def...

Uncovering Your Author Purpose with Greta Boris and Megan Haskell - #242 11.06.2024

Matty Dalrymple talks with Greta Boris and Megan Haskell about UNCOVERING YOUR AUTHOR PURPOSE, including understanding your priorities and circumstances; having a unifying theme as a "hub"; the importance of alignment between your creative and business focuses; mining your fiction preferences for clarity about your author purpose; writing with a goal of marketability; the danger of shiny object sy...

Mistakes Writers Make About Working K-9s and How to Avoid Them with Kathleen Donnelly - #241 04.06.2024

Matty Dalrymple talks with Kathleen Donnelly about MISTAKES WRITERS MAKE ABOUT WORKING K-9s AND HOW TO AVOID THEM, including whether a dog can track across water or track a person in a car; whether one scent can be disguised with another; what makes it difficult for a dog to track and how to evade tracking dogs (maybe); training rescue and human remains dogs; training the alert signal; identifying...

The Sales Flywheel with Chelle Honiker - #240 28.05.2024

Matty Dalrymple talks with Chelle Honiker about THE SALES FLYWHEEL, including what a sales flywheel is ... and what it is not; building a community through the flywheel; finding the nugget of humanity; the danger of teaching readers to expect free; sharing of yourself, but within parameters you set; building cyclical, not transactional, relationships; the importance of not emailing people only whe...

Moving the Needle to a Different Track with Johnny B. Truant - #239 21.05.2024

Matty Dalrymple talks with Johnny B. Truant about MOVING THE NEEDLE TO A DIFFERENT TRACK, including the impetus for him starting his podcast, "The Art of Noticing" and what drove his creative pivot; the importance of not missing the magic that's happening around you; supporting the artisan writer; the age of the iconoclast writer; the power of being authentically you; the necessity to segregate yo...

The Big Indie Author Data Drop 2024 with Melissa Addey - #238 14.05.2024

Matty Dalrymple talks with Melissa Addey about THE BIG INDIE AUTHOR DATA DROP 2024, including author income data; whether trad pub income is spikier than indie pub income; the growth of libraries; the continuing popularity of paperback; selling direct; trends in KU; the power of the backlist; behavioral aspects of indie authors (it's not what I would have expected!); the fact that indie and trad i...

Creating Your Own Community with Jessie Kwak - #237 07.05.2024

Matty Dalrymple talks with Jessie Kwak about CREATING YOUR OWN COMMUNITY. Our conversation was triggered by the fact that Jessie recently hosted the first Author Alchemy Summit, and I wanted to find out what had made her decide to dive into this huge community-building undertaking. But even if organizing your own conference isn't on your bucket list, the best practices she shares are generalizable...

Creating Character Motivation: The Fallacy of Magical Knowing with Tiffany Yates Martin - #236 30.04.2024

Matty Dalrymple talks with Tiffany Yates Martin about CREATING CHARACTER MOTIVATION: THE FALLACY OF MAGICAL KNOWING, including an explanation of what "magical knowing" is, what leads a writer to fall back on it, and the signs that you're relying on it; the importance of understanding the character's overarching goal and of laying in brushstrokes of both context and specifics; the challenge of find...

The Source Code of Storytelling with Rob Hart - #235 23.04.2024

Matty Dalrymple talks with Rob Hart about THE SOURCE CODE OF STORYTELLING, including the importance of making your readers laugh; getting rid of the rituals; doing a backwards editing pass; posing the villain as the hero of their own story; not counting out the Riders of Rohan; and writing an outline and throwing it out.   Interview video at https://youtu.be/X_rCsIB6Zdw   Show notes (including tra...

The Pocket Guide to Pantsing with Michael La Ronn - #234 16.04.2024

Matty Dalrymple talks with Michael La Ronn about THE POCKET GUIDE TO PANTSING, including honoring what your brain is trying to do; retrospective outlining for pantsers; cycling through your story; meeting the characters where they are; surprising the reader (and yourself); the challenge of writing into the dark across a series; using AI to create a story bible (but how spreadsheets still work bett...

Data-Driven Publishing with Pamela Fagan Hutchins - #233 09.04.2024

Matty Dalrymple talks with Pamela Fagan Hutchins about DATA-DRIVEN PUBLISHING, including business and creative collaboration with a publisher; the rise of "super indie / alt traditional"; changing one's genre or plotting approach based on the data; battling imposter syndrome; the danger of violating reader expectations and the power of targeting the enthusiastic sub-genre fan; and the value of wri...

What Has Changed and Stayed the Same with Amazon Ads with Bryan Cohen - #232 02.04.2024

Matty Dalrymple talks with Bryan Cohen about WHAT HAS CHANGED AND STAYED THE SAME WITH AMAZON ADS, including ads as a research tool; whether Amazon product pages are actually getting busier; the impact of A+ content; the advice to go deep rather than wide on ad platforms; how AI is (or might be) changing the ad game; budgeting for beginners; and whether one book is enough for an ad campaign.   Int...

Aim Lower - The Secret to Hitting Big Goals Is Targets So Easy You Can't Miss Them with Roland Denzel - #231 26.03.2024

Matty Dalrymple talks with Roland Denzel about AIM LOWER - THE SECRET TO HITTING BIG GOALS IS TARGETS SO EASY YOU CAN'T MISS THEM, including how big goals teach bad habits, how tiny dopamine hits mean the world to your habits, how habits need slack and an expiration date, and his advice: One at a time, please.   Interview video at https://youtu.be/-gdGMff0zG8   Show notes (including transcript) at...

The Good, the Bad, and the Surprising of Kickstarter with Megan Haskell and Jennifer Hilt - #230 19.03.2024

Matty Dalrymple talks with Megan Haskell and Jennifer Hilt about THE GOOD, THE BAD, AND THE SURPRISING OF KICKSTARTER. They offer their insider perspectives, covering both fiction and non-fiction books, including how Kickstarters enables authors to tap into a growing desire among readers for access to creators; which comes first, a Kickstarter campaign or a reader community; how Kickstarter has be...

How to Make Your Work Accessible with Michael Johnson - #229 12.03.2024

Authors, who would like to tap into another 20% of the reading population? You can do that by making your works accessible to the community of potential readers with print disabilities.   Matty Dalrymple talks with Michael Johnson about HOW TO MAKE YOUR WORK ACCESSIBLE, including the requirements of digital accessibility, such as making images and graphs and charts accessible; tools and services f...

Six Keys to Author Success Part 2 with Nick Thacker - #228 05.03.2024

This week on The Indy Author Podcast, I have Part 2 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about BUILDING AN AUTHOR PLATFORM, including the importance of building on land that you own; NETWORKING AND COMMUNITY, and the options offered by in-person and virtual communities; and ADAPTABILITY AND PERSISTENCE, including whether persist...

Six Keys to Author Success Part 1 with Nick Thacker - #227 27.02.2024

Matty Dalrymple talks with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS PART 1, including This week on The Indy Author Podcast, I have Part 1 of a wide-ranging conversation with Nick Thacker about SIX KEYS TO AUTHOR SUCCESS. In this episode we talk about QUALITY WRITING, including how marketing serves as a force multiplier for our craft; the opportunities and the responsibility of being your own...

From Gatekeepers to Guides: The Evolving Role of Agents with David Morris - #226 20.02.2024

Matty Dalrymple talks with David Morris about FROM GATEKEEPERS TO GUIDES: THE EVOLVING ROLE OF AGENTS, including the decline of gatekeeper roles in the publishing world; the agent business model and how it is evolving, including the emergence of an indie equivalent of the agent role; red flags to watch out for when seeking that support; and the role of hybrid publishers.   Interview video at  http...

Right-Timing Your Release Strategy with Kristina Adams - #225 13.02.2024

Matty Dalrymple talks with Kristina Adams about RIGHT-TIMING YOUR RELEASE STRATEGY, including the creative price of too-rapid release and the importance of choosing your own "right-timed" schedule; the need for sustainability in an author career; the influence of the writing communities you join or create; distinguishing burnout from temporary boredom; the importance of keeping the writing sacred...

Secrets of Maximizing In-person Sales with Todd Fahnestock - #224 06.02.2024

Matty Dalrymple talks with Todd Fahnestock about SECRETS OF MAXIMIZING IN-PERSON SALES, including the background of Todd's less than successful early in-person sales experiences; his first success, and what he learned from it; how to find the opportunities, and the power of saying yes to everything (with some caveats); how to achieve a professional set-up, including advice on effective banner desi...

The Tolling Bell & The Story Hypothesis with JP Rindfleisch - #223 30.01.2024

Matty Dalrymple talks with JP Rindfleisch about THE TOLLING BELL & THE STORY HYPOTHESIS, including the formula of Story Hypothesis (initial want + developing need + true need); the nine fundamental needs and identifying the driving needs; using the Story Hypothesis to create a resonating theme; the downside of how the concept of "theme" is usually taught; the power of a non-hierarchical approach;...

Perfecting Your Story's Trajectory with Mary Carroll Moore - #222 23.01.2024

Matty Dalrymple talks with Mary Carroll Moore about PERFECTING YOUR STORY'S TRAJECTORY, including the value of having a visual map of your story's structure; the importance of understanding the triggering event that generates the crisis and the turn from outer to inner crisis; the power of considering how the question posed at the beginning of the story maps to the answer given at the end of the s...

Leveraging Your Tribe of Influence with Stephanie Chandler - #221 16.01.2024

Matty Dalrymple talks with Stephanie Chandler about LEVERAGING YOUR TRIBE OF INFLUENCE, including the power of tapping into your existing tribe and of expanding beyond that tribe; the value of beta readers to address the problem of obscurity; the downside of promoting outside your target audience, of selling to other writers, and of relying on the "rented real estate" of social media; the importan...

Podcasting Playbook: Navigating Guest Opportunities with Michelle Glogovac and Special Guests - #220 09.01.2024

If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with Michelle Glogovac about PODCASTING PLAYBOOK: NAVIGATING GUEST OPPORTUNITIES, including  pitching to a podcast is similar to or different from other pitches in a writer's life; the importance of pit...

The Productive Power of Organization and Procrastination - #219 02.01.2024

Did you find the information in this video useful? Please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Matty Dalrymple talks with John DeDakis about The Productive Power of Organization and Procrastination, including organizing content and research material and the value of compartmentalizing; organizational approaches with...

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