Matty Dalrymple, The Indy Author

The Indy Author Podcast

Business EN ↓ 343 episodes

The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career. Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: developing compelling characters and tighter plots, navigating indie and traditional publishing paths, running effective book marketing campaigns, building an author platform, working with AI tools, writin...

Author

Matty Dalrymple, The Indy Author

Category

Business

Podcast website

theindyauthor.com

Latest episode

Jul 7, 2026

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Episodes

Episode 093 - Valuing the Creative Process with Nicholas Erik 17.08.2021

Nicholas Erik talks about Valuing the Creative Process and the importance of factoring in the enjoyment you get out of the process. We talk about the dangers of trying to increase productivity by taking shortcuts, and the importance of making the puzzles and challenges that you have to solve ones that you want to solve, not ones you dread. And we talk about why Nick places less emphasis on goals,...

Episode 092 - Finding a Crew for Your Creative Voyage with Ricardo Fayet 10.08.2021

Ricardo Fayet, one of the founders of the resource marketplace Reedsy, discusses FINDING A CREW FOR YOUR CREATIVE VOYAGE. He discusses what signs might tip off authors that they have reached the point where investing in this kind of help makes sense, how authors can decide what to outsource, best practices for finding a good match between needs and resources, and how to work effectively with these...

Episode 091 - Creating Stellar Side Characters with Sacha Black 03.08.2021

Rebel author Sacha Black discusses SIDE CHARACTERS--what are side characters and what distinguishes them from the protagonist and antagonist? Is a sidekick different from a side character? How can side characters support the story or the portrayal of other characters? And what are good and bad reasons to kill off a side character that readers are / will be invested in? For a transcript of this int...

Episode 090 - Bringing a Creative Endeavor to an End with Michael La Ronn 27.07.2021

Michael La Ronn talks about his decision end his podcast THE WRITER'S JOURNEY. He discusses his original impetus for starting the podcast, the adjustments he made to it over time, and the personal and professional considerations that made him decide to bring that creative endeavor to an end. He discusses the benefits he gave up and the benefits he gained—and where he plans to redirect his creative...

Episode 089 - The "Both-ness" of Compelling Characters with Ben Winters 20.07.2021

In this week's episode of The Indy Author Podcast, author Ben H. Winters discusses the "both-ness" of compelling characters. We talk about how he used the concept of "both-ness" in his own books, including THE QUIET BOY, UNDERGROUND AIRLINES, and THE LAST POLICEMAN, and how other authors have—or haven't—used it in some of his favorite books, including THE PHANTOM TOLLBOOTH and STRANGERS ON A TRAIN...

Episode 088 - How to Receive and Give Critique with Tiffany Yates Martin 13.07.2021

Tiffany Yates Martin shares best practices for how to give and receive critique … and cites some pretty harrowing examples to illustrate her points. We look at the value of formal critique groups; the fact that all input is opinion, not fact; and tips for how to weigh how that input aligns with the vision you have for your work. We talk about whether reading your reader reviews is a good idea, and...

Episode 087 - Looking Back and Forward at Indy Publishing with Dan Wood 06.07.2021

Dan Wood of Draft2Digital takes a look back at his eight years at Draft2Digital and, more importantly, looks ahead to share how indy authors can apply that perspective going forward. We discuss how social media has changed over that time, what technical and retail platforms indy authors can take advantage of today that were not available in 2013, and how the writing and publishing worlds' perspect...

Episode 086 - Inbetweenisode - Matty Overhauls Her Keywords 03.07.2021

In Episode 85 of The Indy Author Podcast, I interviewed Dave Chesson of Kindlepreneur and creator of Publisher Rocket about keywords, and after that episode I got pretty obsessed about my own keywords, and played around a bit with Dave's four-column method. Of course, the devil's in the details, so as I was working on optimizing my keywords, I decided to tap into a couple of additional resources,...

Episode 085 - Optimizing Your Keywords with Dave Chesson 29.06.2021

Dave Chesson talks about the importance of thinking like a reader, not an author, when picking your keywords (actually, keyphrases), best practices for prioritizing your keywords, a newish feature on the Amazon product page that can help you identify phrases that will resonate with readers, and an exercise that KDP itself endorses that you can use to successfully expand beyond those words and phra...

Episode 084 - Using Content Legally with Kelley Way 22.06.2021

Kelley Way discusses the legal considerations for use of images for book covers and promotional material, including use of free sites like Unsplash. She discusses the use of music and musical references—a topic of particular interest to me based on an Ann Kinnear Suspense Short I just wrote—and what Creative Commons and public domain material is, and the opportunities it opens for indy authors. Ke...

Episode 083 - The Six Rs of Maximizing the Value of Your Content with Abe Ogden 15.06.2021

Abe Ogden discusses the six Rs of maximizing the value of your content: repackage, repurpose, revise, repository, rights, and resources. We talk about how the democratization of formats like hardcover books and outlets like branded merchandise open opportunities for the indy author. "If you're going to be developing this content, squeeze it for everything that you possibly can and hit every channe...

Episode 082 - Perspectives on Writer's Block 08.06.2021

Writer's block--is it fact or fantasy? Does it require inspiration or willpower to overcome? What tips or tricks can get a writer writing again? In this episode, previous guests of The Indy Author Podcast share their perspectives on writer's block, from specific tasks you can perform to break through the block to frank discussions of its emotional and psychological basis. Many thanks to Robert Dug...

Episode 081 - Human-Centered Marketing with Dan Blank 01.06.2021

Dan Blank of WeGrowMedia shares the central tenets of his concept of human-centered marketing: Give yourself permission to create; understand who you hope to reach; and connect to a person, not an audience. He discusses the pitfalls of counting your success by numbers of Likes and Follows, and how a focus on tools and algorithms can kill the creative spirit. And he shares tips for how introverts c...

Episode 080 - The Force of a Brand with Daniel Palmer 25.05.2021

Author Daniel Palmer talks about making the transition from the corporate world to the writer's world, what lessons regarding branding he brought with him, and how he carried that forward into another business venture. He talks about the evolution of his own brand: from Daniel Palmer to authoring books under the brand of his father Michael Palmer, to D. J. Palmer, and what drove each of those step...

Episode 079 - Making the Most of Your Short Fiction with Douglas Smith 18.05.2021

Douglas Smith talks about how you can turn your short fiction into a "magic bakery"—a term Doug borrows from Dean Wesley Smith—earning you money and building your resume over and over with the same content. We discuss the opportunities offered by reprints, foreign markets, and audio markets, and we discuss how writer's groups can—and can't—help you prepare your work for the professional markets. D...

Episode 078 - Living Your Best Creative Life with Zibby Owens 11.05.2021

In this week's episode of The Indy Author Podcast, Zibby Owens talks about how creatives can adjust to accommodate a changing environment, as illustrated by Zibby's publication at the height of the COVID pandemic of the anthology Moms Don't Have Time To. She talks about how the anthology was a natural outgrowth of other professional and personal pursuits, how her work did and didn't change during...

Episode 077 - Behind the Scenes of My Book Launch with Matty Dalrymple 04.05.2021

In this week's episode of The Indy Author Podcast, I share a behind-the-scenes look at the recent launch of my fourth Ann Kinnear Suspense Novel, A FURNACE FOR YOUR FOE. I talk about what I did and didn't do (and what I didn't do because I didn't think it would be useful versus what I didn't do because I didn't know how), what worked and didn't work, and what I'd do differently for future launches...

Episode 076 - BookFunnel with Damon Courtney 27.04.2021

Damon Courtney of BookFunnel shares information on how authors can use customized landing pages, opportunities offered by email integration, the power of giveaways to attract readers and strengthen ties to fans, the financial benefits of selling direct, and the rise of wide audio. Damon Courtney is the creator and CEO of BookFunnel, an ebook delivery service for authors and publishers. Though he w...

Episode 075 - Key Book Publishing Paths with Jane Friedman 20.04.2021

Jane Friedman reviews Key Book Publishing Paths, and describes considerations for fitting the path to your desired destination. We talk about how publishing isn't indy or traditional—it's a spectrum—and how hybrid authors aren't necessarily authors who are using hybrid publishers. We talk about lessons one model can learn from another, and red flags to watch out for when you are assessing companie...

Episode 074 - Perspectives on Personal Branding 13.04.2021

This episode of The Indy Author Podcast is a bit of a departure. Most of the episodes focus on one person's perspective on a variety of topics, but this episode is going to focus on many people's perspective on one topic, and that topic is PERSONAL BRANDING. I solicited perspectives on personal branding from previous guests of the podcast, and I'd like to thank the following for answering the call...

Episode 073 - Author Websites with Pauline Wiles 06.04.2021

Website designer Pauline Wiles discusses AUTHOR WEBSITES, including easy fixes for common website problems; design guidelines that create a site that is both engaging and easy to maintain; various alternatives depending on your technology tolerance; and some free tools that can help you make your site look like a pro designed it. Pauline Wiles is a website designer who builds simple, stylish sites...

Episode 072 - Mentoring and Collaborating with Interns with Robert Blake Whitehill 30.03.2021

Robert Blake Whitehill discusses MENTORING AND COLLABORATING WITH INTERNS, including the logistics and requirements of an author establishing an internship with a college or university, how he determines what work he asks his interns to do, and how he got past the idea that "if you want something done right, do it yourself." He also discusses the considerable responsibilities he has as a sponsor,...

Episode 071 - The Provider Side of Author Services with MK Williams 23.03.2021

M.K. Williams talks about what she has learned from her author services business, including the importance of establishing a network within the community you want to serve, the advice to approach people with an offer rather than an ask, the value of her project management background, and the importance of knowing what your time is worth. M.K. Williams writes suspenseful literary fiction for the co...

Episode 070 - Copyright for Authors with Orna Ross 16.03.2021

Orna Ross of the Alliance of Independent Authors talks about COPYRIGHT FOR AUTHORS. We discuss why it's so vitally important for authors, and especially indy authors, to understand the basics of copyright, at what point in the creative process copyright is established, the various parameters by which rights can be defined, and when legislation that focuses too heavily on authors' rights can harm m...

Episode 069 - Writing Memoir with Beth Kephart 09.03.2021

Beth Kephart talks about WRITING MEMOIR, including various motivations for embarking on a memoir, and which might be considered unproductive or unhealthy (for example, for revenge). She discusses how writers can approach topics or episodes that involve actual people, both from a writing perspective and in terms of preparing those people for the experience of reading about themselves. And she talks...

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