The Independent Minds

Good Marketing doesn’t just sell stuff; it has to enhance the lives of your customers. Islam Gouda , is the marketing maestro author of SMEs and Startups Marketing Guide Through the Pandemic. In this episode of The Independent Minds Islam talks to host Michael Millward about what makes community-based marketing work. During their discussion Islam and Michael discuss Why it is important for markete...

The world’s first rhyming, full colour, guide to branding and messaging, is a straightforward guide to defining you or your business to the world. Glenn Rudin is a communicator master. His strategic approach to brand messaging means that his clients can use innovative and focused messages that result in them selling more products or services. It is a claim that he backs up with his book A Brand in...

Death is an accepted fact of life, but bereavement and grief is still not widely understood, and that creates problems for bereaved people and costs for their employers. Suzanne Jabour is a grief educator , she is on a mission to change how we understand grief and how employers respond to and support employees who are grieving. When her son died Suzanne realised that the only way she would be able...

Looking back on a career and identifying the transferable skills that created long-term career success Mike Lawrence is a well-being and workplace management consultant who is on a mission to help people build resilience, prevent burnout and build successful careers and lives. He has established Mike Lawrence CIC , to reduce inequalities in mental health and wellbeing support for underserved indiv...

A simple and accessible coaching model Ed Temple MCC is an executive leadership coach at Bright Wire Leadership in Calgary in Canada. He is also a programme chair at Lethbridge College . He is the author of The Leader as Coach, creator of the SPROUT coaching model and the Enzo coaching support APP. In this episode of The Independent Minds Ed and host Michael Millward draw parallels between the way...

Learn how to create the AHE effect every time you deliver a presentation or communicate with another person regardless of format. Dr Michael Gerharz is a communications expert who helps business people find the right words not just to explain a message but achieve the desired outcome from an audience. In his book The AHA Effect Dr Gerharz explains why business communications go wrong, and what man...

Stuart Carver is a director of Industry a business to business (B2B) lead generation and commercial events planning company. When Stuart sent Abeceder managing director Michael Millward an email which Michael was not expecting about what Industry does, Michael decided to invite Stuart to appear on The Independent Minds to explain the USP of the Industry approach. During their conversation Stuart d...

Mark Osbourne is the founder of Modern Revenue Strategies and author of the best-selling book Are Your Leads Killing Your Business. In this episode of the Abeceder podcast The Independent Minds, Mark tells host Michael Millward , about his book Are Your Leads Killing Your Business. Mark explains how businesses can create a lead pipeline full of potential customers who understand the value your bus...

Seb Brantigan is a business optimisation expert, co-founder of marketing services company DBSS digital , and the author of Social Marketing Success. International clients have referred to him as the Britpreneur. In this episode of the Abeceder podcast The Independent Minds, Seb explains to host Michael Millward , how the principles of business optimisation, using technology and automation to reduc...

At the time of recording Darryl Bates-Brownsword was the managing partner at Succession Plus UK. He is now Chief Growth Officer at Fabric , a consultancy that specialises in helping founders maximise the value of their business on exit. In this episode of the Abeceder podcast The Independent Minds, Darryl explains to host Michael Millward how the role of an entrepreneur or business manager changes...

Geoffrey Klein is the founder of Nine Dots Media and a lecturer at Wharton Business School. In his book The Content Beast Geoffrey explains how businesses can create story-driven content to connect with the right customers. In this episode of the Abeceder podcast The Independent Minds, Geoffrey discusses his approach to brand storytelling with host Michael Millward . Michael and Geoffrey describe...

At the time of recording David Carter was the CEO of Entelechy Academy a company that identified the connections between the character of an individual and their performance at work. David is now leading another business. David is a serial entrepreneur who has established and successfully exited several businesses. In this episode of the Abeceder podcast The Independent Minds, David host Michael M...

Pride in Leadership , a CIC is the UK’s community for LGBTQ+ leaders was co-founded by Claire Ebury and Matt Haworth . Away from Pride in Leadership Claire is a DEI consultant at On the Level , and Matt is a director at Reason Digital . In this episode of the Abeceder podcast The Independent Minds, Claire, Matt and host   Michael Millward explore the findings of research conducted by Pride in...

Bogdan Rosu is the creator of the Shaman Warrior system of business leadership, and the author of Greatness & Mastery, 10 Martial Arts + Leadership Principles that give you the edge to Join the Top 0.01%. In this episode of the Abeceder podcast The Independent Minds, Bogdan explains to host   Michael Millward the inspiration and experiences that provided the catalyst for the development o...

Jamie Marshall is a co-founder of Everon an always-on Leeds based on IT services provider. In this episode of the Abeceder podcast The Independent Minds, Jamie explains to host   Michael Millward how working out what the IT services industry was failing to deliver to customers enabled him and his co-founders to reinvent Everon as a customer service first IT services provider. Jamie explains w...

Diane Lurie is a Glasgow based brand strategy consultant . Diane focuses on coaching founders and leaders to find their true competitive edge, get the recognition they deserve, by helping them to uncover their authentic brand. In this episode of the Abeceder podcast The Independent Minds, Diane discusses the seven principles of Brand Strategy with host Michael Millward . Diane covers all seven pri...

Fiona Hudson-Kelly has successfully built and exited several businesses and now invests her own money in start-up and scale-up businesses as an Angel Investor. In this episode of the Abeceder podcast The Independent Minds, Fiona discusses her book Grow and Sell Your Start-Up with host Michael Millward . Their discussion covers a wide range of questions that entrepreneurs on the lookout for investm...

Brandon Liebowitz is the founder of SEO Optimizers.com a Los Angeles, California SEO consultancy. Brandon is proud of his track record of assisting small and medium-sized businesses to achieve top rankings on Google. He uses combinations of search engine optimization (SEO) tactics, social media strategies, and paid ads to generate traffic and enhance your online presence. In this episode of the Ab...

At the time of recording Darryl Bates-Brownsword was the managing partner at Succession Plus UK. He is now Chief Growth Officer at Fabric , a consultancy that specialises in helping founders maximising the value of their business on exit. In this episode of the Abeceder podcast The Independent Minds, Darryl explains to host Michael Millward that we cannot expect employees to spend their entire car...

Dene Stuart is the founder of the Exceptional Leadership Academy , and the creator of the Intentional Leadership Inventory. Looking back on his 30 years in business, firstly in management roles in corporations and then in his own businesses, Dene lamented on the numerous mistakes he had made when trying to provide leadership to his team. After accepting that these mistakes were the result of a lac...

Tobey Wyatt is the founder of Motherlode , a CEO advisory company, based in Chicago, USA. Tobey had a career as a HR generalist becoming a CEO adviser. In this episode of the Abeceder podcast The Independent Minds, host Michael Millward how the role of CEO adviser involves focusing on one aspect of the role of HR professionals within organisations. Tobey and Michael discuss the challenges of being...

Tony Redondo has worked in international currency markets for over 35 years. He has seen how the introduction of technology, FinTech, into the banking industry has radically changed the way in which banks and their customers interact with each other. These changes have says Tony had a detrimental impact on the banking industry. Putting his money where his mouth is Tony has established Cosmos Curre...

Kelle Sparta is a Spiritual Coach and Transformational Shaman , author of The Over-Achiever’s Guide to Spiritual Awakening. and host of the Spirit Sherpa podcast . Host Michael Millward explains at the start of this episode of the Abeceder podcast The Independent Minds, that he has no knowledge of spirituality but is approaching his conversation with Kelle with an open mind. Using examples from he...

Dr Benjamin Ritter , founder of Live for Yourself (LFY ) an Austin and Chicago based leadership, career, & executive coaching and consulting business. Benjamin is also the author of the Becoming Fearless: 65 Strategies to Journey from Self-Doubt to Self-Mastery. On the outside Benjamin had a successful career, but he didn’t feel successful. He noticed that other people looked like they felt th...

Warren Miles Pickup is a marketing expert working independently from British Columbia, Canada. Since this episode of The Independent Minds was recorded Warren has rebranded his business as Marketing Motivators. Warren left a successful career in financial services marketing to launch his independent business. His aim was to focus on using human psychology, and cognitive biases, to create marketing...