Barn2Door

The Independent Farmer Podcast

Business EN ↓ 219 episodes

The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers. Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters. The Independent Farmer Podcast is hosted by Barn2Door. We offer software, support and resources to enable Farmers to sell direct - online and in-person - to consume...

Author

Barn2Door

Category

Business

Podcast website

directfarmpodcast.com

Latest episode

Jul 10, 2026

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Episodes

How Certifications Grow Customer Loyalty with Emily Moose from A Greener World 12.03.2021

In this episode of the Direct Farm Podcast, we're delighted to host Emily Moose, Director of Communication and Outreach at A Greener World. Listen in to hear how Farmers can leverage food labels and certifications to increase transparency in the food system and enable buyers to make ethical and sustainable food choices. Show Notes: https://agreenerworld.org/ https://www.barn2door.com/resources

How Cooperation Empowers The Agricultural Community with Rocky Mountain Farmers Union 04.03.2021

In this episode of the Direct Farm Podcast, we're delighted to welcome Harrison Topp and Susann Mikkelson from Rocky Mountain Farmers Union. Listen as we dive deep into the history of RMFU, discuss the benefits of co-ops, and how RMFU members were able to start selling direct to their customers. Show Notes: https://www.rmfu.org/ https://www.barn2door.com/resources

Save time and boost sales with practical email marketing tactics by Jamal Miller from Mailchimp 26.02.2021

In this episode of the Direct Farm Podcast, we're delighted to welcome Jamal Miller, Director of Product Marketing at Mailchimp. Jamal shares tactics and tips that Farmers can implement today to get more out of their email marketing efforts. Listen in to learn how you can fully leverage the Barn2Door & Mailchimp integration to increase your Farm's sales and save time. Show Notes: Watch Jamal M...

Telling An Authentic Story with Ashley Clark: Keeping Maple Traditions Alive 15.01.2021

Hear from Ashley Clark as she shares how her seasonal Family Farm, Sacred Roots Maple, sold out after adding shipping and delivery options for their customers. Show Notes: https://www.sacredrootsmaple.com/ https://www.barn2door.com/resources

APPPA: Helping Pastured Poultry Farmers Succeed since 1997 11.01.2021

Mike Badger, Executive Director of the American Pastured Poultry Producers Association (APPPA), discusses the history and mission behind APPPA as well as the upcoming APPPA Conference. Show Notes: https://apppa.org/ https://www.barn2door.com/resources

Developing Your Brand Identity with Joelle Orem: From TractorHeels to Orem Farms 08.01.2021

Join us for an insightful conversation with Joelle Orem as she discusses how her past experience in Marketing and Design helped her build Buyer loyalty for Orem Farms and her personal brand, TractorHeels. Show Notes: https://www.oremfarms.com/ https://www.barn2door.com/resources

Convenience is King: Quality Products at the Right Price with Sheeder Cloverleaf Dairy 06.01.2021

Listen in as Grant Sheeder, owner of Sheeder Cloverleaf Dairy, walks us through how he increased his family Farm's sales by focusing on subscriptions and door-to-door delivery. Show Notes: https://www.sheedercloverleafdairy.com/ https://www.barn2door.com/resources

Getting Tactical with Easy Email Marketing to Maximize Your Farm Sales 20.11.2020

People check their email inboxes even more often than they check their social media accounts. This being the case, a Farm’s earning potential increases with the utilization of an intelligent email marketing strategy. In this episode we are joined by Cade Midyett, Growth Marketing Manager at Barn2Door, and Sam San Nicolas, Software Development Manager at Barn2Door. They will help unpack why emails...

Building a Brand Legacy That Lasts with Agricola Family Farm 13.11.2020

Daphne Bicaise and her entire farming family were refugees from The Republic of Congo, rebuilding their family farm in the state of Texas with less than an acre of land. Daphne shares with us how they navigated rebuilding their farm, engaged customers through storytelling, and how they’ve established a multigenerational farm brand. Show Notes: https://www.agricolafamilyfarm.com/ https://www.barn2d...

Big Berry Farm makes fast, successful shift from Farmer Markets to Online Orders & Home Delivery 06.11.2020

Angelica Hayton is a fifth generation farmer who owns and runs Hayton Farms Berries, located on Fir Island in Skagit Valley, Washington. Angelica shares about how her farm adapted to COVID-19 and found great success, by beginning to offer pre-orders and home deliveries. Also sharing with us her exciting journey to grow a rare Pink Lemonade Blueberry! Show Notes: https://www.haytonfarmsberries.com/...

Reinventing Your Farm's Business Plan with Dirty Girl Produce 23.10.2020

Joe Schirmer’s farm Dirty Girl Produce was thriving until COVID-19 impacted the Bay Area restaurants and farmers markets they were serving. Joe shares with us how they began leveraging farm boxes, online ordering, and pickup locations to bring stability back to their farm! Show Notes: https://www.dirtygirlproduce.com/ https://www.barn2door.com/resources

Berries, Brand and Barn2Door with Grace Lemley 16.10.2020

Grace Lemley grew up working at Hayton Farms Berries in Washington's Skagit Valley. Hear how she helped them adapt from farmers markets to online sales, and then joined the Barn2Door team to help more Farms!  Show Notes: https://www.haytonfarmsberries.com/ https://www.barn2door.com/resources

Brand with Valerie Luhman: Saving Time and Connecting with Customers Online 28.09.2020

Join our conversation with Valerie Luhman, owner of Grass Fed Cattle Co, for the ways she's connecting with customers online and her tricks to saving time with social and email!  Show Notes: https://www.grassfedcattleco.com/ https://www.barn2door.com/resources

Conference Keynote: Convenience with Karen Huh 18.09.2020

Hear from former Starbucks executive Karen Huh, why "convenience" means meeting your customers where they're at in her DIRECT 2020 Keynote Session on Convenience.  Show Notes: -Read more here: https://www.barn2door.com/blog/direct-farm-conference-speaker-karen-huh-chief-executive-officer-at-joywell-foods?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.16340709950...

Conference Keynote: Price with Paul Greive 04.09.2020

Listen to Paul Greive challenge the 'cost-plus' pricing model in his Keynote Session on Price from the DIRECT 2020 Farm Conference. Learn why fewer options are better, from bundles to flat-rate pricing. Show Notes: Link to Tom Bennett's talk at DIRECT 2020 (mentioned in the episode): https://www.directfarmconference.com/price-tom-bennett Read more here: https://www.barn2door.com/blog/direct-farm-c...

Conference Keynote: Brand with Nona Jones 27.08.2020

We hear Nona C. Jones' Keynote on Brand from the 2020 DIRECT Farm Conference. Learn how to think about your Brand, how to bring it online, and why community engagement in digital spaces is so critical. Show Notes: Watch more here: https://directfarmconference.com/brand-nona-c-jones Read more here: https://www.barn2door.com/blog/2020/6/19/direct-farm-conference-speaker-nona-jones-facebook-head-of-f...

Conference Keynote: Quality with Paul Dorrance 20.08.2020

We listen to and break down Paul Dorrance's Keynote from the 2020 DIRECT Farm Conference. Hear why Quality must be the foundational Lever, through Values, Stewardship, Soil Health and Products.  Show Notes: Watch more here: https://directfarmconference.com/quality-paul-dorrance Read more here: https://www.barn2door.com/blog/direct-farm-conference-speaker-paul-dorrance-of-pastured-providence?_...

Recap of the 2020 DIRECT Conference! 11.08.2020

Hear the key takeaways on each of the 4 Levers for Farm Success from the 2020 DIRECT Farm Conference. Full recordings available here: https://www.directfarmconference.com/videos.  

Introduction to DIRECT: Barn2Door and the 4 Levers 30.07.2020

We're joined by Barn2Door CEO Janelle Maiocco, to learn how Barn2Door came to be, and introduce the 4 Levers for Farm Success.  Show Notes: Watch more here: https://directfarmconference.com/welcome-keynote-janelle-maiocco Read more here: https://www.barn2door.com/blog/2020/5/9/4-levers-for-your-farm-to-succeed-selling-direct?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634...

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