The Independent Farmer Podcast

In this week's episode, James and Alyssa discuss the rise in Farmers using AI logos for their business, and the potential negative impact it can have on their brand. Hear how designers build out unique logos to help Independent Farmers stand out. For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Ryan speaks with Joe of Dirty Girl Produce (CA) to break down how to expand your product to increase sales. Joe created canned items, preserves and juices to use harder-to-sell items, and stock his store with exclusive products. For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Kevin speaks with Shauna of Mom’s Micro Garden (and Sasquatch Family Farms, WA). Shauna discussing how she started her microgreens business, how to attract Buyers and the value of building local partnerships. Hear her advice for new Farmers and goals for scaling her business! For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Kevin and Cory of Barn2Door’s Success Team discuss how Farms have built successful partnerships with other local businesses in their community. By identifying ideal partners and uncovering their Buyers' local loop, Farms have created convenient ways to expand their product reach. For more Farm resources, visit: Barn2Door.com/Resources

In this week’s episode, Joe of Dirty Girl Produce (CA) shares his experience in building a base of Wholesale Buyers in his community. Learn best practices for attracting and retaining Wholesale Buyers, and picking which customers are right for your Farm. For more Farm resources, visit: Barn2Door.com/Resources

In this week’s episode, Phil from Hopewell Farms (GA) shares how he has scaled his poultry operation from scratch to a profitable business. Hear how he thinks about costs, builds in recurring revenue and successfully prices & packages his birds. For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Barn2Door and Peter of Bartlett Farms (ND), discuss various instances the government regulations have impacted independent Farm sales, and examples of how Farms can take control of their operations. See how Peter has expanded access to his raw milk and beef. For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Janelle talks to Erica of Benoit Family Farmstead (MO) to discuss selling pork to her community. From cuts to bulk orders, she uncovers how she manages her inventory, builds FOMO for her products and keeps her fulfillments streamlined. For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Alex of Chucktown Acres interviews Janelle, CEO and Founder of Barn2Door, to discuss the history, mission and future of the business. Built to put the power back into Independent Farmers' hands, learn how Barn2Door has expanded its software and services tailored specifically for Farm operations. For more Farm resources, visit: https://www.barn2door.com/resources

Ryan Grace, an Account Manager at Barn2Door, shares the who, what, when, where, why and how of building a Loyal Base of Local Customers for your Farm . Learn the best practices for identifying Buyers in your community, maintaining consistent communications and leading them to make a purchase. For more Farm resources, visit: Barn2Door.com/Resources

Tom of Bennett Farms (MI) shares the challenges tackled (and overcome!) as he doubled his Farm sales… then doubled again in just 4 years. In this latest episode, hear Tom’s advice for Scaling your Farm Business. For more Farm resources, visit: barn2door.com/resources

In this week’s episode, Alex of Chucktown Acres (SC) and host of Barn2Door’s Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list! For more Farm resources, visit: https://www.barn2door.com/...

What happens when you have 2 Independent Farmers --- one from each coast --- talk shop? In this week’s episode, Alex of Chucktown Acres (SC) chats w/ Shauna of Sasquatch Family Farms (WA) about growing a business from scratch, community support in clutch moments, and why and how Farmers can attract local Buyers to ensure ongoing sales. For more Farm resources, visit: https://www.barn2door.com/reso...

In this week’s episode, Janelle (Barn2Door CEO) and Cory (Farmer Success Team) discuss marketing myths (misconceptions) that can negatively impact Farmers' sales outcomes. If you are an Independent Farmer selling direct --- this is a must listen, to avoid and/or overcome marketing pitfalls! And discover GREAT tips for Farmers on successful marketing for successful, recurring sales. For more Farm r...

In this week’s episode, Ryan from the Barn2Door Success Team (who talks all day everyday with Independent Farmers!) discusses tips for Farmers' online store(s). Hear what he recommends for Farmers selling direct into their local communities. For more Farm resources, visit: barn2door.com/resources

In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory.  For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, Janelle meets with Phil of Hopewell Farms to discuss becoming a Farmer, marketing to local Buyers and making healthy food convenient. Phil shares his best practices for reaching Buyers in his community and making a plan for his sales. For more Farm resources, visit: Barn2Door.com/Resources

In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering system. For more Farm resources, visit: barn2door....

In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes. For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, James meets with Taylor of Bridging the Gap Financial Services LLC to discuss how to allocate Farm finances across marketing efforts. Taylor explains what can be considered a write off and the importance of budgeting for marketing efforts. For more Farm resources, visit: barn2door.com/resources

In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor. Make a comment by January 17th, 2025: https://www.regulations.gov/docket/FSIS-2023-0028 Learn more about the proposal: https://www.farmtoconsumer.org/actionalerts/ More Farm resources: htt...

In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers. For more Farm resources, visit: https://www.barn2door.com/resources

This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season! Find more Farm resources: https://www.barn2door.com/resources

In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales. For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community.  For more Farm resources, visit: https://www.barn2door.com/resources