The Independent Dealer Podcast

Luke's presentation on how to get your vehicles to the front line faster. Inventory turn is so important to a car dealer. Inefficiency and "lot rot" can kill a dealers net profits. Understand what your daily cost is to hold a car in inventory. Enjoy! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a rev...

Join us as we interview 5 vendors from the 2019 National Association of Buy Here Pay Here Dealers convention in Chicago. These are products that we think are new and innovative and just might be of use to you.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connec...

Matt is the owner of Campus Automotive a 30 employee full service repair shop. He shares with us his tips and tricks for running a successful modern repair facility. Fixed operations can be a major profit center for your dealership if you treat it like an independent business.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com...

This week is NABD in chicago. Be sure you get educated on how to run a successful BHPH if youre new or even if your seasoned. Look forward to some notes and highlights from the week.

Gordon joins us from DC where National Policy week is happening. He and 230 other independent dealers are making the rounds to clean up government and educate our legislators on why Independent Dealers need to be heard.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a frie...

Have a great week and join your local association. Get involved!

We continue our discussion on expenses. What does it cost you to sell a car? What are your fixed expenses regardless of how many cars you sell each month. Plan and budget for fixed expenses.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: h...

Be consistent. Plan and schedule. Execute on that plan! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all o...

Luke and Jeff discuss the difference between fixed and variable expenses at your dealership and why you should know the difference. Its very important to track your costs and know what it cost you to sell 5 cars or 50.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a frien...

If you dont know your numbers, you dont know nothin'! Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our...

This week we meet O'Hara Howard and find out why we all need to have relationships with local wholesalers.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin...

Got too many employees or not enough? Both answers are right

Nick is the owner of 3 LHPH locations. He shares with us why he does leasing and why it might be smart for you also. This is a great episode if you have ever wondered how lease here pay here works. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online:...

Short interviews with 3 vendors that stuck out to me as i walked to halls of Digital Dealer 2019. If you want to know more about them reach out. Webbuy.com Gubagoo.com carsaver.com Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.faceb...

Mark shares with us his story and insights from a lifetime in the auto industry. From new car store GM to independent operator, Mark has seen and done it all. Listen in and learn from those that have gone before us. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connec...

Here is part 2 of Luke & Marshall presenting at CIADA 2019. They wrap it up with a plead for us to make a plan and take action.    Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup...

This week we get to listen in on the first half of Luke and Marshall Zoerner presenting at CIADA 2019. They share with us some great info about training and making sure our staff knows ours sales process. Be sure to tune in next week for part 2. Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review a...

Lately it seems more dealers have been trying to game how they price their cars. DONT DO IT! Be an honest dealer and the customers will find you.   Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentau...

Bert is uniquely qualified to educate us on the skills it takes to be a successful partner with Credit Acceptance Corp. In this episode we talk about who should be on this program, what inventory you need to stock and how to know if you're being profitable. If you have ever wondered if the CAC program might be right for your dealership this interview will answer your questions. Enjoy.   Thank...

Luke will share with us his warning on the rental car business. Be smart and check your state laws before you get in too deep. 

Marshall joins us this week to talk about his process for training his staff. The 3 types of meetings and how to make sure your staff gets the education they need to succeed.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.faceb...

Dave joins us and shares his top 5 tips for bookkeeping that all independent dealers need to be aware of. Knowing your numbers as a business owner is crucial to success. Take the time to get educated and keep an eye on your $.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with...

This weeks episode is a powerful lesson on scaling your dealership. When to add a location. Why you should add a location. What to do when you feel you're ready to expand. Eric shares his experience doing it the wrong way and the right way. Get out your pen and paper this one will blow your mind! Thank you for listening we hope you learned something new. Let us know what you think. info@theindepen...

We had the opportunity to interview 5 different rockstars in the independent dealer world. These are short interviews full of powerful information and tips for running your life and dealership from successful dealers.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependentdealer.com Please subscribe, leave us a review and share with a friend...

From NIADA convention 2019 we have the audio of Luke's presentation on maintaining a great online reputation. Learn some insight on how to respond to negative reviews and how to foster positive ones. To get access to ALL the amazing sessions from NIADA 2019 contact our friends at NIADA.  Thank you for listening we hope you learned something new. Let us know what you think. info@theindependent...