The Independent Dealer Podcast

Take the time off to get educated and recharge your batteries.

A follow up conversation with Luke & Jeff about the marketing and lead generation philosophy's of Gravitational Marketing. Listen to last weeks episode for context and background on our discussion. Support our sponsor Dealerre.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share wit...

Thats right, sad to announce that due to Covid concerns CIADA has been cancelled. We will miss meeting everyone in person but all the more reason to comment on the episodes and get involved in the forums.

The Rich Dealers program is anything but boring. Learn from Shannon where 98% of car buyers are and how to get their attention. If you want your marketing message to be more effective remember the rules: Scarcity, Urgency, Believe-ability. iwantsleepingbuyers.com Shannon@gravitaionalmarketing.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindepend...

Does nobody want to work hard these days?

Glenn is a SEO, SEM expert. He shares with us some tips to be sure our digital game is on point. Reach Glenn at PCGdigital.com Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.faceboo...

Dont sell yourself short or your portfolio

John Brown the president of CIADA joins us to talk about the upcoming Carolina Independent Auto Dealers Convention coming up Aug 6-9 2020. These 2.5 days of education are open to all dealers. Join us in beautiful Myrtle Beach this summer. Podcast listeners get buy one ticket get one free when they call 704-455-2117 and book. www.theciada.com Thank you for listening we hope you learned something ne...

Joe has been doing LHPH since 2008. Learn why he says "steady, slow growth" is the key to success. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://ww...

Will physical auctions ever be back?

Gene has seen it all being a life long dealer and auto industry consultant. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtoje...

In crazy times you need to take extra effort to make sure your car lot is safe and secure. 

Dave holds nothing back, learn how to be accountable to ourselves, our employees and the 5 pillars of culture for your dealership. It was such a special opportunity to get Dave on the podcast hope you enjoy and take tons of notes. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a...

Everything has changed, and so must your projections for the month. Take 20 mins and forecast your June goals. Sales, gross profit, expenses, net profit, personal time. Then break those goals down into daily action items. 

They say that your money is made when you buy, but with prices so high at auction is there any profit left for us dealers... Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook....

Dont let your BHPH portfolio catch a virus and die! Ken Shilson with Subprime Analytics, shares with us his tips for keeping your portfolio healthy and warning signs we should watch for coming out of this pandemic. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect...

Are you relying too heavily on one or two lenders? Be sure to have back up sources for financing your customers.

First off this is not a sales pitch, we talk about the what and why of online reviews. Thomas Clawson & Jordan Reid from Podium share with us their expertise in the world of online reviews. Great advice for increasing the quantity and quality of your reviews. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, le...

Time to take the time to protect your dealership. 

We answer dealers questions.... as best we can. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episod...

Hope the time off and slow lot traffic gave us the opportunity to be well positioned to spring into May.  Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwi...

Chris owner of Haus Auto Group in Canfield OH shares with us his struggles and victories through the crisis. Each dealership is different and so each dealership has been effected differently. 

Auction prices back to "normal" Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: ht...

Luke shares with us a presentation on how to fine tune our BHPH / LHPH collections efforts. Having a world class collections team is essential when times are tough and money is tight. Thank you for listening we hope you learned something new. Let us know what you think. www.theindependentdealer.com Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.fac...

Is it ethical to take the PPP forgiveness IF you dont 100% need it?