Co:definery

The Immortal Life of Agencies

Business EN ↓ 80 episodes

Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’.Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic a...

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Co:definery

Episodes

Rob Campbell: Fighting for diversity is not enough 23.04.2024 41:16

Today’s episode is powerful. It's a conversation with Rob Campbell, Chief Strategy Officer at Colenso BBDO in Auckland. The topic is diversity in agencies - and how those of us with privilege can and should be doing more. Rob brings humanity and curiosity to his experience of diversity from beyond the shiny Western boardrooms of Soho and Madison Avenue, openly discussing what he got wrong in livin...

David Meikle: Meeting the needs of modern clients 09.04.2024 49:25

How clear are you on what clients REALLY want from agencies? And what if you could ask someone with a unique perspective on how agencies do great work?  Our guest on this episode is David Meikle. The classic ‘poacher turned gamekeeper’, he was previously an agency leader, working for Grey and latterly running Ogilvy in Russia, and now he’s a search consultant. David’s also a compassionate, in...

Michael Farmer: A new game plan for agencies 25.03.2024 45:52

In this episode, Robin chats with Michael Farmer - Chairman and CEO of Michael Farmer and Co. and an influential author on agency transformation. They discuss the commercial challenges and opportunities facing agencies and explore the need for a radical change in the business model.  Michael highlights the stagnation in client growth, the impact of AI on agency profitability and the historica...

Rory Sutherland: Where does innovation really come from? 15.02.2024 51:16

In this episode, Robin is joined by acclaimed advertising guru Rory Sutherland. Known for his innovative thinking, particularly in applying principles of behavioural economics to advertising and consumer behaviour, he and Robin explore the barriers to innovation in modern agencies.  From accidental innovations like Viagra, to the value of inefficiency, as well as the alignment of briefs to or...

Faris Yakob: How agency CEOs must compete with people’s need for freedom 15.02.2024 39:13

In this episode, Robin is joined by author, thinker and Genius Steals Co-Founder, Faris Yakob. Famed for his ‘digital nomad’ lifestyle as much as his insights, a LOT of agency people ask him about how to go freelance.  So he and Robin explore why agency life sucks for a lot of people and what agency leaders can do to avoid great talent choosing to be independent consultants instead.  Unp...